Jetstar Case Study

3187 Words Mar 28th, 2012 13 Pages
Jetstar Airways is an Australian low-cost airline headquartered in Melbourne, Australia.[3][4] It is a subsidiary of Qantas, created in response to the threat posed by low-cost airline Virgin Blue (now known as Virgin Australia). The airline operates an extensive domestic network as well as regional and international services from its main base at Melbourne Airport,[5] using a mixed fleet of Airbus A320 family and Airbus A330 aircraft. Parent company Qantas also has stakes in sister companies Jetstar Asia Airways and Valuair in Singapore, Jetstar Pacific Airlines in Vietnam and the new Japanese carrier Jetstar Japan. Jetstar shares its parent's strong competition with Australia's biggest low-cost carrier Virgin Australia. Both Tiger …show more content…
Jetstar Airbus A330-200 about to land at Sydney

In July 2007, Qantas acquired a 18% stake in Vietnam's Pacific Airlines, to increase to 30% by 2010. The airline was relaunched on 23 May 2008 as Jetstar Pacific. On 1 August 2008 Jetstar announced that it had signed an agreement with the Northern Territory Government to make Darwin International Airport an international hub with plans for seven aircraft to be based in Darwin. Under the agreement Jetstar would be required to base three aircraft at Darwin by June 2009, with a further four by June 2012, with the Territory Government to provide A$5 million to set up the hub and a further A$3 million for promotion of the new routes.[12] On 28 April 2009, Jetstar commenced daily direct services from Auckland to Gold Coast and Sydney. On 10 June the same year Jetstar commenced domestic New Zealand flights between Auckland, Wellington, Christchurch and Queenstown. Jetstar replaced Jetconnect on these routes using Airbus A320 aircraft. From 1 February 2011, Jetstar started its co-operation with the oneworld alliance, allowing people booking an itinerary with a full oneworld member to include a Jetstar flight in the itinerary. However, the flight must be sold via Jetstar's corporate parent Qantas, under a QF flight number.[13] In August 2011 Jetstar's parent Qantas announced that it will set up a new airline to be called Jetstar Japan,

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