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Juicy Campus And Its Impact On Business Essay

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Juicy Campus, a user generated website that allows students from college campuses to make comments about one another and share stories through forums, all while remaining anonymous. Juicy Campus faces many obstacles to find the tools to survive. The controversies were abundant among students, faculties, business partners and the media, therefore creating more threats for Juicy Campus to expand and grow. The problems began to pile up and ultimately lead to proponents for our termination. According to the stakeholder theory which “argues that corporations serve a broad public purpose: to create value for society” ( Lawrence and Weber, 2014, pg 6). Juicy Campus’ stakeholders involve: Matt Ivester (founder of Juicy Campus), users and readers of the site, college campuses in which the site operates, Google and the media. Juicy Campus must respond and spawn a set of values that would help better its reputation. Juicy Campus must redeem itself and create more value to its company or face the risk losing the Juicy campus entirely. After carefully examining Juicy Campus internally and externally, we have come up with a solution to create more value to the stakeholders of Juicy Campus. We will first take a look more in depth at the primary and secondary stakeholders. We will discuss the relevancy of power, urgency, and legitimacy. Second, we will identify a few of the problems that Juicy Campus is faced with creating more value and what stakeholders have at risk. Next, we will

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