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Kansas City Park Research Paper

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SEGMENTS REACHED
• From a baseball standpoint, the Royals, like every other team want to make playoffs, win the league championship and continue to win the World Series.
• From a Public Relations standpoint the Royals want to be active within the community. The team donates to several charities and players do community service to keep on good terms with the local community.
• The Kansas City population is 2.2 million people, which makes the average fan value spend 40 per person per season.
• The Royal only expanded after the publicity of the World Series Run they had this fall, even though they came up short of their goal.
PRODUCT
• The Royals are a non-profit organization or business located in Kansas City, representing the American League Central within Major League Baseball. As a nonprofit organization, the Royals product is off the field as well as on the field.
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Sport Tourists who travel to games can have the hotel included in the cost of the product. The sport product can also include ticket prices, parking, concessions and team apparel. Additionally, the product includes everything that goes on during a game. The wireless internet connection, the team on the field, and any raffles or giveaways that occur at the venue.
• The Royals want the joy of visiting Kauffman Stadium to be a family-friendly atmosphere.
• The Royals have their product extend through all of its minor league affiliates because any player in the system can eventually make it to the MLB.
• The Royals, like most other professional sports organizations, are actively involved in the community. The Royals give back to 28 programs in the community. They also hosted ten events in the past year.
EXTENSIONS
• The Royals averaged 21,600 fan attendance per

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