Kaufland Romania

Nestle writes an article that is relevant to almost all of her readers because most people shop at supermarkets. Since almost everyone goes grocery shopping, we’re bound to be exposed to the supermarket’s many marketing schemes. Coming from a family that goes grocery shopping at least three times a week, I feel that this article will allow me to avoid some of the supermarket’s sneaky

In 1883, Bernard Kroger, who is Kroger Company’s owner, opened the Great Western Tea Company in Cincinnati when he was 22. In 1902, the company became Kroger Grocery and Baking Company after growing to 40 stores in different cities like Cincinnati and northern Kentucky. The company continued growing thorough buying smaller, cash-strapped companies. Moreover, in the late 1920s, the company gained Piggly Wiggly stores, and in early 1940s, the company bought most of the Piggly Wiggly stock. In 1929, the chain reached its greatest number of stores which is 5,575. The company continued buying other stores. After that, the company started opening bigger stores in 1971. In 1987, Kroger sold most of its interests in the Hook and SupeRx drug chains and started focusing on its food and drug stores. Furthermore, Kroger announced that it was purchasing around 75 store (mostly in Texas). Not only Kroger was buying food stores in Texas, but also in Virginia, Nebraska, and New Mexico, which happened around 2000 and 2001. In 2003, Kroger announced Naturally preferred, its own brad products which include baby food, pastas, cereal, snacks, milk, and soy products (Company History-Hoover’s, 2016).

The company has launched a new line of products in a bid to improve its competitive edge in the retail industry. In addition, the new line of products aims at meeting the demands of customers at all levels. The new line of products includes products such as vegetables, deli services, kitchen essentials, designer clothes, and décor products. These products are targeted to a certain group of

Kudler 's Fine Foods has been in business for over 15 years. Staying in business in this economy is impressive. Kudler’s has done everything necessary to grow and continue to be a productive company in the last 15 years. The products and merchandise that Kudler’s sells are perishable food and wine products that continually need to be monitored and inventoried to make sure that the product is always fresh. Kudler 's stakeholders are the staff, customers, suppliers, banks and the owner herself.

The Kudler Fine Foods (KFF) specializes in the retailing of grocery and other edibles from 1998, when its official founder and owner, Kathy officially conceptualized the first store at La Jolla, which is located in California. Just two years after that, the next store was in Del Mar. The stores gained momentum and opened their third store in Encinitas. All the Kudler stores are of high quality, with regards to the services provided and also the fashionable trends adopted by the company. Currently, the stores

Using benchmarked data, Kudler Fine Foods can "reduce costs of ordering foods and minimize the amount of food to be stored, while also having a zero stock out policy…[and develop] a supplier relations program…" (Apollo Group 2, 2005) These initiatives will reduce Kudler Fine Foods ' internal costs which can be passed on to the consumers.

Kudler Fine Foods was first established in 1998 by Kathy Kudler in the San Diego, California metropolitan area (Kudler’s Fine Foods (2004). Today there are three locations, the first location to open in 1998 was La Jolla, second to open in 2000 was Del Mar, and third to open in 2003 was Encinitas. Each 8,000 square foot store is stocked with the very best domestic and imported foods and wines. Kudler prides itself on using the finest and freshest organic ingredients, which they purchase from local organic farmers.

Though Kudler researched and found the most helpful, experienced and knowledgeable workers that will provide all their customers with the very best shopping experience, they still need to market research to compete with other upscale specialty foor stores. They have to market themselves even more now because there is a demand for their stores. A company can not just have a couple stores with demands from customers of more of what they supply. They have to expand the company. Mor market research has to be performed to know where new Kudler stores can be placed. The four locations they have now are not enough. The company needs to branch out and show the world what they are missing. The finest foods, wines, and spirits are all products Kudler have to offer to the world. They need to research upscale areas all over the world and set up trial locations to do group tests. This will give them feedback if they like their products and services they offer like the classes and wine steward assistance. They will be able to pinpoint the areas they want to set up test stores and see if they

Hi-Value is known as “most convenient”, having three stores in Centralia compared to its top competitors only having one each. Hi- Values three

Kroger competes with its rivals by having good product quality, product variety, and customer services. Kroger insisted that product quality is crucial in building consumer loyalty and brand image. Great companies do not just get new customers, they want customers come back for more. Customer loyalty brings long-term sales, and Kroger did a very good job on this. Kroger’s outstanding private brand products had earned the market share. “Consumer research, the finest ingredients, and our rigorous testing produce the quality behind our corporate brand” (Kroger, 2015). Kroger is able to monitor the production and distributions of their products; it has developed one of the strictest inspection and specification systems in this grocery market. According the research, the quality of beef is checked by some tests such as USAD Choice, Certified |Angus USAD Choice, and Natural Beef Select. Kroger also promised that their pork is 100% natural and poultry products are grown organically and locally. Seafood, vegetables, and fruits are guaranteed to be fresh. All products in Kroger are held to the same high standards. Because of its time efficient systems and distribution systems, Kroger can stock new and fresh products every

American retailer Kohl’s has become a prevalent fixture for the purchase of discounted clothing and home goods in the mid-west for over twenty-five years. The history of the company however has roots much more modest than present day market dominance would suggest. Dating back to a Wisconsin supermarket in 1946, founder Max Kohl grew his small business to the most successful chain of supermarkets in the Milwaukee area (12). By 1962 Kohl opened his first department store in Brookfield, Wisconsin where an eclectic selection of merchandise, from sporting goods, motor oil and candy, was sold (11). In 1972, the Kohl’s Company which by then consisted of 50 grocery stores, six department stores, three drug

The report includes Mary Katrantzou’s strategic approach to the retail industry including their pricing, promotion, distribution and marketing strategies as well as an analysis on their major strengths and weakness, in addition to their opportunities and threats. With Mary Katrantzou competing in a highly competitive market, the information that was found summarises the on going success of the company and how it continually stays effective and offers the unique and unseen designs in the fashion industry.

Romania is not a very well known country, but is very interesting. It is based makes most of its money on agricultural produce. It also has a pretty high GDP per capita, so the Standard of living is better than a lot of other countries. Romania imports lots of manufactured goods because they don't have all of the correct resources to manufacture as much as the United States.

There Is a similar relation among the clothes. Several customers shop there based on the quality and prices as well as the features associated with the products. An advantage of the store is that it has a wide product mix and various offering in different categories and all these can be located at one place. This attracts a wide variety of customers. In line with their positioning of offering quality, trendy products, the brand is consistently updating its product line. The brand does not focus on innovation but rather on always leading trends. In relation to the product life cycle, clothing has a short life span from the first to last stage as tastes change easily. For this reason, it is important to constantly anticipate consumer tastes and preferences prior to launching a product so as to retain and possibly build customers loyalty. It is also necessary to develop a successful marketing strategy to display product offerings.

B) The brand personality of a company can be described as the set of human characteristics that attributed to the brand of a company. It is something by which the consumer can relate to the brand which can effectively increase the value of the brand by effectively communicating a sense of similarity to their customers. There are five main types of brand personalities, but the one that matches Nestle the best is, excitement. Nestle gives of vibes of a carefree attitude and connects best with consumers that are youthful and spirited. Because of the nature of the products Nestle offers, the idea of Point of Purchase (POP) becomes very important. Many of the Nestle consumers purchase their products at the payment isle of grocery stores, so POP sales become very important. This also allows packaging to play an extremely important role during the POP purchase. Because there are many other similar products in the check-out isle, it is important for Nestle to make their products stand out. According to a brand manager from Nestle, “For Nestle, packaging has a key role to play in brand recognition”. Environmental issues, mainly the use of biodegradable and sustainable materials, have a growing impact on package design and materials sourcing. This is something Nestle keeps in mind when communicating with their consumers and also when maintaining brand identity and packaging characteristics. Nestle also recently announced that they