Know-It-All: Music Video Analysis

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Alessia Cara’s song “Wild Things” was released in 2015 as a part of her album Know-It-All . “Wild Things” was directed by Aaron A Bertrand; since the music videos release on March 7, 2016 it has been nominated for Best Pop Video at the 2016 MTV Video Music Awards. The music video begins showing individual pictures of Alessia Cara and her friends with their names written on the screen below. A monologue is playing in the background in which Alessia Cara describes what the “Wild Things” are to the viewer. Alessia describes them as “Where The Wild Things Are is a place that exists in our minds. It's a place of liberty and shamelessness. It can take a split second or a lifetime to find it, but once you do, you'll be free.” The girls in the video are wearing different colored ripped jeans with…show more content…
They then proceed to go outside to an old car not wearing their mask. They are shown in a parking lot messing around, spinning in a shopping cart with fireworks and sparklers. The music video continues to flash back to show Alessia dancing on the old car. They are shown walking through the dark city of Toronto, transitioning them to another location. The teenagers move to the woods near a lake where they are seen playing around a fire, throwing different items into it to see the effects. Again Alessia and her friends are seen wearing the animals mask setting fireworks off down by a lake with a large fire burning in the background. While the fireworks are going off Alessia is standing and singing on an old life guard stand at the lake. The fire continues to burn while they play with color poppers with their animal mask on. The video shifts back to show a dusk lit neighborhood street with the friends walking down the street each breaking off to go back to their houses. Alessia’s voice describes how we have to become part of the wild things in life and the video cuts
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