Kodak vs. Fujifilm

1115 WordsMar 4, 20135 Pages
Kodak and Fujifilm Calandra J. Davis Professor Michael Curran BUS 302: Management Concepts February 2, 2013 History and Core Business of Kodak and Fujifilm Eastman Kodak which, is headquartered in Rochester, NY was founded in by George Eastman, who patented photographic film which were stored into a roll in 1884. The first roll film cameras that this company produced were called Kodak. The cameras became so successful the “Kodak” word was incorporated into the name in 1892. By 1900 he had perfected the first camera which was called the “Brownie” to take advantage of his invention. George Eastman, coined the famous slogan “You press the button, we do the rest.” In most of the 20th Century this slogan came to define Kodak. By 1902,…show more content…
During the company’s history Fujifilm has offered photographic film, motion picture film, x-ray film, color reversal film-sliders, microfilm, color negatives 8mm motion picture film and video tape. Management Approaches of Kodak and Fujifilm Kodak’s management approach on pursuing innovation by representing the latest innovation in the company’s consumer inkjet portfolio, marrying effortless connectivity with Kodak’s unique combination of high quality output and affordable ink. Kodak is committed to providing customers great value and lowest total ink replacement cost and exceptional cost per page. Fujifilm’s management approach on pursuing innovation by increasing a range of fields from imaging to medical systems. Fujifilm also became a much diversified company than Kodak by having a longer term vision in store and by investing a lot. Kodak s Ethics and Social Responsibility Approaches Eastman Kodak Company are committed to operating in an environmental, ethical, and socially responsible manner. This commitment includes maintaining safe facilities and operations and providing goods which are safe and minimize environmental burdens throughout their business life cycle. Kodak’s Supplier Standard sets an expectation for supplier health, safety, environmental, labor and ethical performances, and formalizes expectations in which they have always asked suppliers to commit to. In 2004

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