Kraft Foods Inc

6488 WordsDec 29, 201126 Pages
Kraft Foods Romania Kraft Foods Romania Tudor Corneliu Master Fabiz, An II, Gr. II 12/23/2011 Tudor Corneliu Master Fabiz, An II, Gr. II 12/23/2011 Contents 1. Kraft Foods Int 1 1.1. History 2 1.2. The Business 2 1.3. Sales evolution 3 1.4. MNE characteristics 4 2. The internationalization process of Kraft Foods 5 2.1. Kraft Foods in Romania 5 2.2. 2008/2009 turn around 6 3. Kraft Foods strategic management 7 3.1. Kraft foods mission, vision and values 8 3.2. External analysis 8 3.2.1. Competitors 9 3.2.2. New entrants 9 3.2.3. Substitutes 10 3.2.4. Suppliers 10 3.2.5. Buyers 11 3.3. Internal analysis FCA/CSA Matrix 11 3.4. Oreo Campaign in Romania 12…show more content…
Figure 2 2.3. Sales evolution In the last 4 years Kraft Foods are on a positive trend with most of $49,207 billion of sales in the last year, 2010. The effects of the crisis can be also seen as 2009 is the only position when the trend was disrupted. In spite of this they their net profit continues to skyrocket (Appendix 1). Table 1: Percentage of 2010 Net Revenues by Consumer Sector | Confect- | | | | | | | | Convenient | | Segment | Biscuits(2) | | ionery(2) | | Beverages | | Cheese | | Grocery | | Meals | | Total | Kraft Foods North America: U.S. Beverages - - 36.5% - - - 6.5% U.S.

More about Kraft Foods Inc

Open Document