Kroger Mcdonald Main Strengths Are Their Price And Customer Service

Kroger Supermarkets were started in 1883 by Barney Kroger in downtown Cincinnati. Mr. Kroger started his business with the motto: “Be particular. Never sell anything you would not want yourself.” Through the years Kroger has strived to uphold this motto to its customers and to provide great service, the freshest products and expansion to meet the needs of their customer base making it one of the world’s largest retailers. Kroger now has over 2,600 stores in 34 states with $108.5 billion in annual sales. Kroger operates 37 food processing facilities and Kroger was the first grocery retailer to use the electronic scanner.

Kroger’s corporate strategy consists of continuously innovating and creating new ways of bring value to the customer. They were pioneers for many of the things that we now consider norms in grocery stores. In the past, Kroger had rapidly expanded to many store locations to gain market share. This expansion strategy caused them to lose profits in

(External view) Kohl’s has an effective communication to employees and customers. Also, it has strong management team and market share leadership.

Headquartered in Cincinnati, Ohio, The Kroger Company is one of the largest supermarket retailers across the United States. Founded in 1883, Barney Kroger invested his life savings of $372 to open his first grocery store at 66 Pearl Street in downtown Cincinnati. (Kroger, 2011). Barney was quite proud. He was the first grocer ever to have a bakery, to sell meat, and to sell other groceries all in one store. From the start, Barney operated his business with a simple motto: “Be particular. Never sell anything you would not want yourself.” (Kroger, 2011). Today, one hundred and twenty-eight years later, the Kroger Company is still following Barney’s motto.

The main competitors in the national grocery chain are Kroger, Whole Foods, IGA, and Supervalu; several regional grocery chains including BI-LO, Winn-Dixie, Ingles, Fresh Market, Sweetbay, Piggy Wiggly consolidated with warehouse and retail chains including Wal-mart, Costco, Kmart, Target, BJ’s Wholesale and Sam’s Club. Publix for 15th consecutive years has been named as one of the Fortune 100 Best Companies to work. It has never had any layoffs even though some stores have closed and new ones have opened. Each year, the company issues shares of its stock to eligible full- and part-time employees, and cash dividends earned on these shares are paid directly to employees. Publix is a highly established and successful supermarket with friendly service and an immense array of products. They offer “buy- one- get- one- free” deals which vary from week to week on several products within the store.

Gone are the days of waiting in long lines while at grocery stores with the hopes that that person in front of you will have a speedy transaction without the delay of a price check. The grocery shopping experience is quite different than when we were children. Many of us in the Generation X, Millennials, and Generation Z era are ditching the long lines and relying on apps to fill our fridges. However, while many of us are relaxing in the comfort of our homes and ordering a week’s supply of groceries, others are bypassing the cashier and are heading directly to self-checkout.

By implementing a curbside pick-up and delivery program, Publix will be able to create an advantage over its competitors by offering its customers affordable merchandise in a convenient and efficient way. Publix will benefit by attracting new customers and retaining existing customers who for physical, time sensitive, or other reasons cannot make it into the store to do their grocery shopping. Although Publix could potentially miss out on revenue made by customers making impulse purchases based on eye grabbing displays in the aisles or at the register , they will surely make extra based on the ease of clicking and selecting items. By clicking items to add them to their “shopping cart” customers may lose themselves in the ease of amassing groceries and end up spending more than they would have had they been inside the store.

According to the Kroger business web page, in 1883 Barney Kroger invested his life savings of $372 to open a grocery store at 66 Pearl in downtown Cincinnati. The son of a merchant, he ran his business with a simple motto: Be particular. Never sell anything you would not want yourself. It is a motto that has served him well for the next 120 years. Today, Kroger has grown to 2500 stores with $70 billion revenues, 40 food processing plants ranging from bread, milk, soda pop, ice cream and peanut butter. Kroger operates under two dozen banners, has acquired warehouses, trucking companies, and has over 14,400 private-label items (The Kroger Co., 2012).

The Kroger Company uses the broad differentiation strategy. They have business in at least eight different market segments. They operate two thousand, two hundred and fifty-five stores across America and operate under twenty four banners. Their market position ranks among the highest in the nation. They also have a strong bargaining power because of their many endeavors into different market areas. Kroger supermarkets have been in business for one hundred thirty four years and have made a substantial contribution to the business world (Annual report, 2017).

In 1883 Bernard (Barney) Kroger invested 372 dollars that consisted of his life savings to open the first ‘Kroger’ grocery. That first store, located at 66 Pearl Street in downtown Cincinnati, would soon turn into the giant retail chain that consists of nearly 2,500 stores all over the country and most recently produced sales of over 76 billion dollars. Barney Kroger was revolutionary in the formation of the modern grocery, in that he was the first grocer to have his own bakery, as well as selling meat and other groceries all under one roof. Kroger was also the first to manufacture the products that he in turn sold in his own store. This was the beginning of what is today one of the largest food manufacturing companies in America.

The Kroger Company grew in 128 years from one store to over 3,500 stores of various banners and products. The Kroger Company is the largest food and drug retailer in the United States and is growing constantly with diversity in the retail market, dealing in food, pharmacies, apparel, jewelry and fuel. Kroger is governed by a 14 member Board of Directors including a Chief Executive Officer. Kroger is a leader in Corporate Social responsibility by maintaining environmental consciousness, social awareness and energy conservation awareness. Kroger is committed to customers, builds diversity and focuses on growth. The company operates a large part of it’s own manufacturing and distribution to increase profit

The Kroger brand was born in 1883, Bernard 'Barney ' Kroger took his life savings of $372 to open his first store in downtown Cincinnati. This location is by I-71 that passes the Great American Ballpark. Barney Kroger, the son of a merchant, had a simple "Be particular. Never sell anything you would not want yourself." This was the credo that would serve The Kroger Co. well over the next 130 years as the supermarket business evolved into a variety of formats aimed towards satisfying the needs of their shoppers in as many aspects as possible. With nearly 3,619 stores in 34 states under 24 different names, such as Kroger, Dillons, Turkey Hill Minit Markets, Ralphs, Tom Thumb Food Stores, QuikStop, Fred Meyer Jewelers, and Littman Jewelers with an annual revenue of more than $70 billion. Kroger today ranks as one of the nation’s largest retailers.

While Publix has many strengthens there is always room for improvements in regards to suppliers, customers, competitors and employees. The supermarket has gained market sharing presenting competitive pricing to alike products and categories with other competitors. In order to improve products they can offer exclusive items to their customers sold only at their stores which allows Publix to have a competitive advantage over its competition. Publix can also reinforce their relationship with their employees by adding incentives within the organization as well as adding non-monetary bonuses that will continue to motivate the employees which will build loyalty and employee retention.

Kroger’s acquisition of Hiller’s Markets will not only bring Kroger more market share, it will provide entrée to the specialty and ethnic food products the smaller chain is known for. Hiller’s Markets has a great reputation in the market and shares similar values around things such as supporting the community. Hiller’s will allow Kroger to move into providing more ethnic foods. Kroger will be able to utilize the regional chain of suppliers for all of its product lines and learn from them how to serve that diverse customer. Kroger has announced that they are working hand in hand with Jim Hiller to ensure the acquisition is successful (Welch, 2015).

Several options exist that will be able to assist Krispy Kreme. Partnerships, for example, can take much of the pressure off certain sections of the company and allow the top tear managers to focus on more pressing concerns. With the recent upgrades in technology and computers, employees must be able to operate the new technology without experiencing problems that could