Kudler Fine Foods Virtual Organization

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Kudler Fine Foods Virtual Organization MKT/421 University of Phoenix Online May 17, 2011 Marketing is an important tool for any business. It is how a company makes their product known to the public. Without marketing, the consumers will either not know that the product even exists or will not know all the applications of the product; who makes it, what it is and what it is made from, when came on the market, where it can be purchased, how it can help the consumer and why the consumer should even purchase the product in the first place. According to Tom Ash, Marketing is the process whereby demands for products, services and ideas are anticipated, managed and satisfied (2011). Now, marketing research, on the other hand…show more content…
It uses public sources to locate and develop information on competition and competitors and it is highly specific and timely information about a corporation” (2009). This relates to the Kudler Fine Food’s marketing strategy because Kudler uses its selection, collection, interpretation and distribution of publicly-held information about not only themselves, but about the products the sell. I can say that I have not really been able to locate any company that Kudler is competitive with on their web-site but I do notice that their selection can be considered competitive in any market. The way in which Kudler describes their position, performance, capabilities and intentions is very relative to a marketing strategy because they are not hiding behind any veils or doors about whom they are or who they portray what they are about. The importance of competitive intelligence and analysis in regards to the development of Kudler Fine Food’s tactics offers the consumer the opportunity to tell them what they do or don’t like, which store they have shopped in, how the learned about Kudler Fine Food’s, and why they shopped there and why they will shop there again. Any tactic a business can use in analyzing their own web-site through the eyes of their customer is a very strong use of competitive intelligence.
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