Lady Levis Impact On Women

Satisfactory Essays

The first Levi’s jeans, that were manufactured entirely for women were introduced in the West of the United states of America in 1934 according to the official Levi Strauss & Co website “”. The company changed its brand to “Lady Levis”, which was venerated by the western American women working on ranches and promptly captivated women in the eastern part of the USA. Furthermore, women were wearing jeans with the purpose of showing the gender equality.

A picture in the Appendix 3 illustrates the women, who creates a thought in customers’ mind, as if she is actually shouting the caption out loud “Come and get ‘em”. Even though, the image can be judged for the hidden sense of sexism inside, because the woman is cooking there,

Get Access