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Latinx Film Analysis

Decent Essays

Movie industry experts don’t seem to know what to do with Latinx films. They are unsure how the Latinx audience will react to the film or how much the films will make at the box office because the movies have a foreign element.

Latinx films, primarily movies with Latinx main characters are sparse. Hollywood should capitalize on the Latinx audience and release more films with Latinx lead characters.

There is a significant Latinx audience. Latinxs make up about 57.5 million people in the US, according to the US Census Reports from 2000/10. It doesn’t sound crazy to greenlight films that cater to almost 58 million Americans. That’s just the domestic audience, not counting Mexico, Spain, or any other large Spanish-Speaking box office.

People …show more content…

Picturehouse released Pan's Labyrinth grossed more than $37 Million in the US. Disney released Coco in 2017 which grossed more than $200 million in the US.

These movies with Spanish-speaking leads have had massive success domestically, and more success internationally as international revenue only adds to the total profit.

Hollywood film companies can refuse to make the films from a money point of view. It is possible to see Latinx films as a niche market because the movies can include some Spanish dialogue. This can alienate the monolingual masses of the American public. Instead of targeting a specific audience, it may be smarter to put money in English spoken films with primarily white lead films, the standard Hollywood recipe, to maximize profits.

It turns out most Americans are familiar enough with Spanish. Spanish is the most spoken foreign language among non-Hispanics, according to a research conducted by the Pew Research Center in 2013. The films also have subtitles. People can read the short sentences in big font across the giant screen to figure out what someone said. If they’re quick enough they’ll catch the

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