Lego Research Paper

For example, as the ad says, it builds pride. You can’t teach a kid to have pride in their own work. It is something that happens just by the child learning themselves. This is important because having self-pride in your work is a life skill needed later on in life. Lego toys also open up a child’s imagination. Lego blocks all look the same when they are by themselves. When a child puts Lego blocks together it can become anything the child wants with imagination. A growing imagination is important to a child’s development as a person. When a parent understands this, it is hard for a parent to say no, this isn’t a good toy for my child. Also, what other toy could you substitute a Lego toy for that would teach the same lessons? This is the Logos part of this advertisement. Lego inadvertently makes a strong convincing case to buy their product, because of the self-conscious lessons it teaches to

There was the change in the business strategy in the company that was brought up by the new CEO. The strategy was to survive, cut costs, sell businesses, generate cash and ignore the dash for the growth in the immediate future. Lego was known for the traditional blocks and components that will allow children to build anything with their imagination. The business strategy was to broaden the Lego products for the other customer segments. They created the

The Lego Cast Study is about how the toy company has been affected by the rapid and vast change in the way children play with toys and their preference of the same. Historically, Lego’s have been a top rated toy for children and when that quickly changed Lego was not expecting it and furthermore not prepared. The company began to lose money, “by 2004, the company found itself close to extinction, losing $1 million a day.” (Saunders & Pearlson , 2013)

Advances in the field of information technology and introduction of new hi-tech form of entertainment such as tablets and gaming consoles had left Lego trailing in the entertainment field. Jorgen Vig Knudstorp was appointed as the CEO to revamp the company’s business process, organization structure and information systems. Knudstorp was quick to act and first made changes in the company’s production process. He encouraged designers to use the unused components in development of new products and design, thus reducing the number of unused

LEGO Group was formed by a carpenter Ole Kirk Christiansen in 1932 in Billund, Denmark. The Word, LEGO was meant to attract kids of various age groups, it is derived from Danish phrase, “leg godt” meaning: “Play well”. Initially LEGO was produced as a wooden brick, with their motto, “Only the best is the best.” The LEGO Brick was produced in 1958 composed of interlocking tubes that offered unlimited building opportunities. The purpose of The LEGO Brick was to inspire creative and controlled problem solving, while adhering to common curiosity using your everyday imagination (Sandgaard Jensen). It was awarded “Toy of the century” by Fortune Magazine, as well as British Association of Toy Retailers. LEGOs was sold in more than 130 countries. A couple major products include: Pre-school products LEGO DUPLO, Play Themes LEGO city line, BIONICLE, and many more Licensed Products built up around movies or books also including a LEGO Education Board game. Market sizes category US, Australia, United Kingdom, New

The LEGO Group was founded in 1932 and has come a long way in almost 80 years. With such global success in their brand, it was easy to choose an organization to interview that would provide us with the history and tools for analyzation of compensation plans. Below is the mission statement that can be found on the LEGO website:

The Lego group was established in 1932 by Ole Kirk Christiansen in Billund, Denmark. Lego today is one of the most recognizable brands in the world. However, that does not mean that they haven’t had to make some changes along the way to reach and stay at that position. Lego needed to change because of increased expansion of their product line which lead Lego to the brink of going bankrupt. In the year 2000, the Lego group had a huge sales growth. By 2004, they were projected to lose somewhere around two billion dollars. This lead to talks about bankruptcy, breakup of the company, or even the sale of the company. Regardless of the talks, it was quite obviously that something had to be done before any of that talk became a reality

The Lego Group is a privately family-owned company based in Billund Denmark and was founded in 1932 by Ole Kirk Christiansen. Legos are plastic construction toys; the history spans nearly 100 years; manufacturing of these interlocking toy bricks began in 1949 with the creation of small wooden Lego bricks (developed into six pieces of 2 by 4 bricks that can be combined in 915,103,765 ways, creating systematic creativity) but has since then grown into an iconic brand with factories around the world, supporting movies, games, competitions and six legoland amusement parks. As of July 2015 the amount of 600 billion toy parts had been produced.

Lego has many diversified products, but the base of all of them are the plastic Bricks, which actually makes the company successful as the result of the possibility of rebuilt the

LEGO Lego) is a privately held consumer product company engaged in the manufacture and distribution of a wide range of toys, video games and online games. A powerful and instantly recognized global brand has been a key feature of Lego’s success.

In 1932 Ole Kirk Christiansen founded LEGO in a village called Billund. Throughout the years a single family has run it. They initially became famous for making wooden toys and then went on to making the bricks and they further expanded their product line by making Lego video games and selling Lego merchandise. The name LEGO means ‘play well’ in Danish. LEGO is mostly known for the Lego brick, which has been their most important product , it was launched in 1958 and it has been named as the toy of the century. (Lego) They initially started with 10 employees and now they have more than 10,000 employees worldwide

Interestingly enough, I would say that Legos played a tremendous role in helping me develop my goals. I began playing with the toys when I was 3 years old, a hobby I embraced throughout my childhood. I participated in the Lego Robotics competition at Florissant Valley Community College in Missouri in 2005. When I was 10 years old, I

LEGO has rationalized production lines, reducing the number of products that could be made on each machine, adding simplicity and reducing changeover costs. It established more fixed production cycles, and better tied manufacturing to the rest of the supply chain. For example, it was no longer acceptable to make manual changes in a molding machine without

We all know the classic Legos bricks, but Lego has not always been this well-loved toy. Originally Lego was a carpentry business in 1932. It created wooden toys such as a wooden duck. It’s first construction toy was the Kirk’s Sandgame (Lego, 2012).

One of their first patents passed in October 1961, three years after the initial filing date was the concept of the Toy Building Brick. “This invention relates to toy building elements and more particularly to toy building bricks or blocks adapted to be connected together by means of projections extending from the faces of the elements and arranged so as to engage protruding portions of an adjacent element when two such elements are assembled- Toy elements of this kind will be referred to generally as building bricks, and the principal object of the invention is to provide improved coupling means for clamping such building bricks together in any desired relative position thus providing for a vast variety' of combinations of the bricks for making toy structures of many different kinds and shapes.” The full patent will not be cited, but a main aspect of this paper is to find out exactly what DOES make sense for Lego, and this here is the perfect example of a positive play on IP and protecting an invention that was created by the company that could not simply be published nor kept a trade secret as it is their main product that they offer to