The Era Of The Online Status

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#Selfie: The Era of the Online Status The creation of the Internet brought many changes to the human experience. People today use the web for a variety of different things making the Internet a useful medium in creating and promoting trends. The rise of digital media has brought a new means of information dissemination and now provides society with resources such as news portals and social media platforms. Social media or “Web 2.0” is a term to describe websites that allow social interaction with the added functions of sharing and the creation of their own content. Web 2.0 sites like YouTube, Twitter and Facebook have impacted the lives of millions of users worldwide and are now embedded into popular culture. The emergence of Web 2.0 and…show more content…
Social media platforms encourage competition for social benefits and have sparked the “selfie” revolution in today’s society. Individuals are now adopting a consciously self-constructed persona that is similar to brands or celebrities and is presented to an audience. Social media platforms are dominating the web and have transformed it into a network of personal brands competing to achieve an online status. What is Branding? Branding is most commonly known as a form of marketing practice that links a company’s product and services to cultural meanings. According to Rashid (2012), brands have become one of the most discussed phenomena of marketing research in recent years. Brands are not simply a symbol on a product or a mere graphic but a company’s signature on constantly renewed creative process that yields various products. While products can live and disappear, the brand remains alive. The consistency of this creative process is what gives a brand its meaning and characters. Logos have also become an increasingly important element of a brand in today’s mass-market economy as a means of differentiation. Logos are the first step for any marketing as it is the face of the brand. According to Stahle (2002), logos help companies distinguish themselves from their competitors when there are so many product choices for consumers as they
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