Levels of Product

A product is anything that can be offered to the market to satisfy a customer needs and desires. Product include physical goods, services experiences, events, person, place and etc. It is

In my opinion, the first P i.e. ‘Product’ is the most important component of the marketing mix. It is an instrument using which value is delivered to the customer. It is a ‘bundle of benefits’ that can be offered to and appreciated by a particular set of consumers. Products or services lie at the heart of a marketing strategy; they serve as means of differentiation for the company or a brand representative of a firm. If a customer purchases a product and it does not meet her expectations, then she

Demand refers to the quantity of products people are willing and able to purchase during some specific time period, all other relevant factors being held constant. Price and quantity demanded stand in a negative (inverse) relationship: as price rises, consumers buy fewer units; and as price falls, consumers buy more units (Stone 75).

Product- A product is anything that can be offered to a market to satisfy a want or need, products include physical goods, services, experience, events, persons, places, properties organisations, information and ideas. It is therefore the combination of goods

5. The potential product—which encompasses all the possible augmentations and transformations the product or offering might undergo in the future. These five elements constitute the buyers’ consumption system.

Products= something that is made to be sold, esp. something produced by an industrial process.

The core product gives the intangible and immaterial benefits of the ECLIPSE, such as its capability to charge a customer’s device. The actual product of the ECLIPSE adds the tangible and physical benefits to the core product which set it apart from its competitors. These include the product’s quality, such as how the ECLIPSE has state of the art technology that lets it charge devices in a more efficient matter than how cable boxes do, and its packaging that gives the ECLIPSE its compact design.

2. The sales analysis of a product revealed that profits were highest when it was initially introduced into the market with a high selling price. However, the price was gradually reduced as it started facing competition as substitutes entered the market. This is an example of a (n) _____.

“If the product or service experience was better than expected then the customer is satisfied and quality is perceived to be high. If the product or service was less than his or her expectations, then quality is low and the customer may be dissatisfied. If the product or service matches expectations, then the perceived quality of the product or service is seen to be acceptable”. (Slack, pg. 499)

There are various ‘products’ some name it components or levels that constitute a product offered by a company. These can be described as core product, actual product, augmented product and potential product.

The term "product" refers to tangible, physical products as well as services. A product is everything one receives in an exchange,

Demand is the relationship between price and quantity demanded for a particular good and service in particular circumstances. For each price the demand relationship tells the quantity the buyers want to buy at that corresponding price. The quantity the buyers want to buy at a particular price is called the Quantity Demanded.

According to our book product is anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. It includes physical objects,

Any product or service that can be exchange in return for money will fall under this category. It may be a single product or a series of products that falls under a product line. This is because the more the goods sold; the demand for that particular item will rise increasing the sales eventually making it a successful product.

Product – Product can be defined as the goods or services which is made to fulfil customer’s demands and needs. While making the product company should take care about its quality and features must be according to the customer’s needs to satisfy them.