Essay on Pret a Manger

3585 Words Apr 12th, 2009 15 Pages
Contents Page

Executive summary........................................................................................................1
(Jolly, Ivana)

Introduction to Prêt a manger and the type of international marketing..........................2
(Ivana, Micheal)

Prêt a manger’s 7P’s.......................................................................................................4
(Ivana, Michael)

SWOT analysis of the Prêt a manger.............................................................................7
(Jolly, Michael)

How does Prêt a manger do its international marketing?.............................................10
(Ade, Ivana)

What is the importance of international marketing to Prêt a
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In other words, prêt a manger identifies the culture of the place and make products that suit the culture. As an example, Prêt offers its customers in the UK a wide range of sandwitches, and croisants. Where as in the US, they offer a wider range of soups and Bagels to cater for the society’s taste. This is an important step in its international marketing. Prêt operates in food industry and because food is culture-bound, adaptation is highly recommended (Lee and Cater, 2005).
From corporate social responsibility perspective, Prêt takes account of environmental issues such as waste managemnet and food production and distribution. Prêt become one of the first hospitality operators to sign up to the Green 500 scheme, the London Development Agency. The aim of this organisation is to cut down their carbon output by 1.5 million tonnes a year by 2011. It also involves in imporing energy efficiency, waste managemnt, water usage and transport plans. Prêt also supports the local charities by providing left over food at the end of the each day.
Prêt a manger’s 7Ps

Product:
There are various ‘products’ some name it components or levels that constitute a product offered by a company. These can be described as core product, actual product, augmented product and potential product.
Prêt A Manger’s core product benefit is to fight off hunger and thirst. It offers sandwiches, baguettes, wraps, hot wraps, cakes and slices, pots and desserts, cold
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