Lg Swot Analysis

1772 Words Jun 15th, 2011 8 Pages
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The company was originally established in 1958 as Goldstar, producing radios, TVs, refrigerators, washing machines, and air conditioners. The L.G group was a merger of two Korean companies Lucky and Goldstar. Is the second largest producer of television and third largest producer of mobile phones.

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LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January, 1997 after clearance from the Foreign Investment Promotion Board (FIPB). LG set up a state-of-the art manufacturing facility at Greater Noida, near Delhi, in 1998, with an investment of Rs 500 Crores In 2004, LGEIL also up its second Greenfield manufacturing unit in Pune, Maharashtra LG plans to set up Rs
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Feb·97 : Established LGEIL May·97 : Launched CTV, WM, REF. Jan·98 : Launched AC Apr·98 : Inaugurated Noida Plant-CTV, AC, WM May·01: Started Monitor Prod. « Jan·04 : Started PC Production Oct·04 : Inaugurated Pune Plant-CTV, REF Apr·05 : Started GSM Production (P) Jan·07 : Started TFT Monitor production Apr·07 : 5 Star Energy Rating for products

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Growth strategy ´fast innovation fast growthµ The new plant which is under development aims to reach a manpower base of 1500 people and an investment of Rs 300 crore till 2010.

o Growth strategies aimed at gaining more customers from the 1.1 billion prospective customers of India. o Currently India is equipped with a production line to manufacture 6 lakh T.V sets and 1 million refriegerators per year.

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