GE Globalization Strategies
Close Analysis
Global Management: D1125
Overview
This report talks about the successful strategies adopted by GE that was accountable for its success. It will start by answering the question the importance of studying GE recent globalization strategies and practices, and then, by giving a quick background of the company globalization process evolution. After that, the report will demonstrate a close analysis to 4 main strategies of the company. Finally a conclusion will be given based upon the current challenges and future perspective.
Company Highlights
GE was found by Thomas Edison in 1893. It has around 343,000 employees and operation over 100 countries. The company experienced continuous
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Currently, GE has six business units: GE Infrastructure, GE Industrial, GE Healthcare, NBC Universal, GE Commercial Finance, and GE Consumer Finance. And with strategic horizontal diversification, GE could strengthen its economic stability throughout the last 20 years among all the different challenges came up into the business environment, and rather to keep its growth increasing.
Doing these acquisitions at some certain stages were important to diversify GE technologies and maximize its market share (Immelt, 2005), however, the balancing between growing organically by empowering the company from within and acquiring some companies is even more important for setting up the company directions. Since more than half of the company revenue is derived from its financial services (Company Data 2008), this brings the argument onto the table about the nature of the company making it a financial company with a manufacturing arm.
2. Focus On Growth
Despite the fact that the company could grow by doing more and more acquisitions, it was vital for the company to invest in its own organic growth. The company aims to grow organically two to three times higher than the global GDP of 80% (Immelt, 2005).
General Electric, known for the 9 Box Matrix or McKinsey - GE Matrix for growth share strategy developed in late 70s, was continually working on improving its growth capabilities. These strategies helped GE to identify and sell off
Q : 2 Is Immelt betting on the right things to drive growth in GE ? Can he hope to change a company whose growth was driven by acquisitions and productivity improvement into an organic growth company dependent on innovation, entrepreneurship and risk taking particularly in such a large complex performance driven corporation?
GE Healthcare is a subsidiary of General Electrics (GE) and its primary business is creation of healthcare technologies and services that ranges from medical imaging and information technologies, medical diagnostics, patient monitoring systems, drug discovery, and biopharmaceutical manufacturing technologies and so on. Its business units are classified as:
When Reg Jones, Welch’ Predecessor, became CEO in 1973, the company organization was just completed to be centralized, but Jones could not able to keep up with reviewing massive volume of information generated by 43 strategic plans. Finally in 1977, he capped GE’s departments, divisions, groups, and SBUs with a new organizational layer called “sectors”, which represented macrobusiness agglomerations.
GE organized its operations in seven main businesses: power and water, oil and gas, energy management, aviation, healthcare, transportation, home and business solutions, and GE Capital. Exhibit 1 provides a summary of
GE's strategic thrusts are those parts of the strategy that allowed the company to deal with changes more effectively. This meant that there was a focus on a number of areas in achieving these objectives to include: transforming the culture, selling off unprofitable business, working on developing effective leadership and focusing on businesses that can diversify profit margins. The combination of these different elements is important, because they help to give the company direction and focus. In many ways, one could argue that this is what made GE one of the most respected firms prior to Jack Welch's departure. ("GE," 2012) (Bartlett, 2005) (Welch, 2007)
General Electric, or GE as it is better known, is a diversified technology, media, and financial services company. Their primary objective as stated is “focused on solving some of the world's toughest problems”. Their slogan, which is “imagination at work”, truly says everything there is to know about the vision of the company. Inside GE they truly believe if you can imagine it, it is possible. While GE is one of the most diversified companies in the world, they are primarily viewed as an industrial company as well as a financial services company. The company is listed on the
Organic growth is when a company growth rate is achieved by increasing output and enhancing sales internally, customer expansion or a new product development. In other words, expansion from within the business.
At financial segment, the competition is very strong. GE is late start at this segment, in the other words, GE is a follower. But at infrastructure segment, the threat is lot of smaller than financials threat. Because of GE is huge, GE is the few company which has multiple industry to performance at multiple performance.
GE managers also note there is no shortage of partners willing to enter into a joint venture with the company. The company has a well-earned reputation for being a good partner. GE is also well known for its innovative management techniques and excellent management development programs. Many partners are happy to team up with GE to get access to this know-how. The knowledge flow goes
GE Healthcare is a unit of the wider General Electric Company. It has a global orientation, employing more than 46, 000 staff committed to serving healthcare professionals and patients in over 100 countries. It is headquartered in the United Kingdom (UK)-the first GE business segment outside the United States. It has a turnover of approximately $ 17 billion. The headquarters hosts GE healthcare corporate offices as well as finance, sales, global sourcing departments, X-Ray marketing, manufacturing, design and shipping. The finance and sales departments at the headquarters handle GE Healthcare’s high level decisions, but each modality often has its own similar
The third factor is Innovation. GE is at the forefront of innovation in the technological and services field. With 11 different operating units that make GE a Fortune 500 Company, it has to be constantly working to create and implement new technology and better service for the clients they serve. One example of its innovation prowess is that over the 110 plus year history of GE, it has amassed more than 67,500 patents and the firms scientists have been awarded to novel prices and numerous honors. GE needs to be innovating constantly because it operates in more than 100 countries around the world and generates approximately 45 percent of its revenues outside the U.S. mainland. A manager at GE needs to put innovation to work and function for his or her team. In order to do that the manager has to plan ahead taking in consideration that innovation leads to changes and he and his team have to he prepared to undertake them with or with out notice.
GE is innovative company that builds appliances, lighting, power system, and other products that help millions of homes, offices, factories, and retail facilities around the world work better. Their training and development programs have enabled then to remain successful since the company’s founding in 1892. Founded by J. P. Morgan and Charles Coffin, G. E. has developed a management strategy that has infiltrated the complicated boundaries between management levels. Not only does GE have training programs available for its managers and employees, but for their customers as well. Both G.E’s entry-level
The total number of employees working under the various units of GE is 305,000. It’s headquarter is located in the Fairfield, Connecticut. The current CEO of the company is Jeffrey Immelt. General Electric (GE) works all the way through
General Electric is a global digital industrial company that was incorporated on April 15, 1892. They are categorized in the industry of diversified machinery. GE has nine different segments that make up their entire company, these include power, renewable energy, oil and gas, energy management, aviation, healthcare, transportation, appliances and lighting, and capital.
General Electric (GE) was founded in 1892 from the merger of Thomas Edison’s Electric Light Company with the Thomas Houston Company. Their business was based upon exploiting Edison’s patents relating to electricity generation and distribution, light bulbs, and electric motors. In 2005 and 2006 GE was Fortune’s “Most Admired Company.” Now it is an advanced technology, services and finance company dedicated to innovation in energy, health, transportation and infrastructure. GE operates in more than 100 countries. GE has had a few major keys to its success over the years, most notably its management style, massive size, ability to constantly adapt, and major acquisitions over the years. Throughout the 20th century, they have not only been