GE Globalization Strategies
Close Analysis
Global Management: D1125
Overview
This report talks about the successful strategies adopted by GE that was accountable for its success. It will start by answering the question the importance of studying GE recent globalization strategies and practices, and then, by giving a quick background of the company globalization process evolution. After that, the report will demonstrate a close analysis to 4 main strategies of the company. Finally a conclusion will be given based upon the current challenges and future perspective.
Company Highlights
GE was found by Thomas Edison in 1893. It has around 343,000 employees and operation over 100 countries. The company experienced continuous
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Currently, GE has six business units: GE Infrastructure, GE Industrial, GE Healthcare, NBC Universal, GE Commercial Finance, and GE Consumer Finance. And with strategic horizontal diversification, GE could strengthen its economic stability throughout the last 20 years among all the different challenges came up into the business environment, and rather to keep its growth increasing.
Doing these acquisitions at some certain stages were important to diversify GE technologies and maximize its market share (Immelt, 2005), however, the balancing between growing organically by empowering the company from within and acquiring some companies is even more important for setting up the company directions. Since more than half of the company revenue is derived from its financial services (Company Data 2008), this brings the argument onto the table about the nature of the company making it a financial company with a manufacturing arm.
2. Focus On Growth
Despite the fact that the company could grow by doing more and more acquisitions, it was vital for the company to invest in its own organic growth. The company aims to grow organically two to three times higher than the global GDP of 80% (Immelt, 2005).
General Electric, known for the 9 Box Matrix or McKinsey - GE Matrix for growth share strategy developed in late 70s, was continually working on improving its growth capabilities. These strategies helped GE to identify and sell off
Analyzing GE’s corporate-level strategy from 2001 – present with Jeff Immelt as CEO, GE focuses on the growth and development platforms. Technology is the key driving force for GE’s future and growth. Advancements in industries such as energy, health and aviation fueled demand for cleaner and more efficient energy production. GE identified new markets with potential high-growth that offered attractive returns through strategic mergers and acquisitions. As CEO, Jeff Immelt established a process for identifying projects that offered attractive growth potential which were then nurtured and treated as special projects or initiatives that were not subject to strict budget constraints. Immelt introduced GE’s three strategic imperatives as: (1) sustaining its strong business model, (2) strengthening the business portfolio, and (3) driving its growth initiatives. www.ge.com
and strengthened its presence in healthcare, financial services, and oil and gas. In 2014, GE was actively trying
GE's strategic thrusts are those parts of the strategy that allowed the company to deal with changes more effectively. This meant that there was a focus on a number of areas in achieving these objectives to include: transforming the culture, selling off unprofitable business, working on developing effective leadership and focusing on businesses that can diversify profit margins. The combination of these different elements is important, because they help to give the company direction and focus. In many ways, one could argue that this is what made GE one of the most respected firms prior to Jack Welch's departure. ("GE," 2012) (Bartlett, 2005) (Welch, 2007)
General Electric, or GE as it is better known, is a diversified technology, media, and financial services company. Their primary objective as stated is “focused on solving some of the world's toughest problems”. Their slogan, which is “imagination at work”, truly says everything there is to know about the vision of the company. Inside GE they truly believe if you can imagine it, it is possible. While GE is one of the most diversified companies in the world, they are primarily viewed as an industrial company as well as a financial services company. The company is listed on the
Organic growth is when a company growth rate is achieved by increasing output and enhancing sales internally, customer expansion or a new product development. In other words, expansion from within the business.
General Electric (GE) is headquartered in Fairfield, Connecticut. The company is widely spread over 100 countries and has a workforce of more than 300,000 employees worldwide. GE has a diversified technology
The most renowned company of the 20th century was The Edison General Electric Company. It was pioneered by Thomas Edison in the 1890. As we all know Thomas Edison invented the incandescent electric lamp by looking at the potential that can be created through the dynamo and other electric machines. The company was not able to grab the market because of its competitor The Thomas Houston Company. So in 1982, Thomas merged with his competitor and established a new company as The General Electric Company. It is now one of the largest conglomerates of the American multinational company. (Pearce II & Robinson, 2011)The Forbes Global 2000 graded GE as the 2nd largest company of the world in 2010 and as of May 2015, as the 9th largest company by comparing the total sales, market value and profit assets of various different MNCs with the market capital of $253.5 billion. (Forbes, 2015)
GE managers also note there is no shortage of partners willing to enter into a joint venture with the company. The company has a well-earned reputation for being a good partner. GE is also well known for its innovative management techniques and excellent management development programs. Many partners are happy to team up with GE to get access to this know-how. The knowledge flow goes
In this case GE in the Jack Welch Era able to meet its primary economic responsibility to the society, as an evidence, GE able to generated high profit, Welch has managed to achieve the main goal for organizations which is profit
Q : 2 Is Immelt betting on the right things to drive growth in GE ? Can he hope to change a company whose growth was driven by acquisitions and productivity improvement into an organic growth company dependent on innovation, entrepreneurship and risk taking particularly in such a large complex performance driven corporation?
Therefore we will explain how external and internal factors like globalization, technology, innovation, diversity, and ethics at national and international level will impact the way GE
With the brightest minds in technology, GE has been able to tap into the best and most efficient pieces of technological innovations. By investing in the development of its employees and tapping in to the fresh
Referring to the stock chart on Google, it’s pretty easy to tell whether or not General Electric Company outperformed the market or not. In majority of 2015, they stayed pretty consistent with the market fluctuating back and forth with each other. In 2016 GE outperformed the market significantly. Overall, GE stock increased 16.48% in the last 2 years, whereas S&P 500 only increased 8.9% in those two years.
General Electric (GE) was founded in 1892 from the merger of Thomas Edison’s Electric Light Company with the Thomas Houston Company. Their business was based upon exploiting Edison’s patents relating to electricity generation and distribution, light bulbs, and electric motors. In 2005 and 2006 GE was Fortune’s “Most Admired Company.” Now it is an advanced technology, services and finance company dedicated to innovation in energy, health, transportation and infrastructure. GE operates in more than 100 countries. GE has had a few major keys to its success over the years, most notably its management style, massive size, ability to constantly adapt, and major acquisitions over the years. Throughout the 20th century, they have not only been
GE Healthcare is a unit of the wider General Electric Company. It has a global orientation, employing more than 46, 000 staff committed to serving healthcare professionals and patients in over 100 countries. It is headquartered in the United Kingdom (UK)-the first GE business segment outside the United States. It has a turnover of approximately $ 17 billion. The headquarters hosts GE healthcare corporate offices as well as finance, sales, global sourcing departments, X-Ray marketing, manufacturing, design and shipping. The finance and sales departments at the headquarters handle GE Healthcare’s high level decisions, but each modality often has its own similar