Liverpool, Australi Case Study

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Good afternoon Kathryn, I have completed extensive research in expanding your business to Liverpool, Australia. I have found that they do have issues with pollution such as air, water, and land pollution but I feel that we can show them how your electric cars could help lessen those pollutants in the coming years. Liverpool continues to be a young city: the median age was 33 years in 2011. It is younger compared to neighboring areas, and Greater Sydney which was 36 years. In Liverpool, 38% of the population was less than 25 years of age. Liverpool also has an ageing population: the 55+ age group was the fastest growing age group in 2011. There has been a 17% increase in this population since 2006. Liverpool residents speak more than 140 …show more content…

You will also need to ensure that our lawyers are knowledgeable about Australia’s competition laws which are a national statutory framework to ensure that trading is fair for businesses and consumers. This framework is administered and enforced by the Australian Competition and Consumer Commission (ACCC). In addition to Australian Government legislation, state and territory laws govern consumer protection. A fair trading office in each state or territory provides advice on business rights and obligations. To make sure that even though we are trying to obtain business from local car rental companies that we stay within the limits of the laws. There are several companies in Liverpool offering visitors the choice to hire a vehicle for their stay (anything from luxury sports car hire to a personal chauffer service) - these include Sixt Rent A Car, INTX UK Ltd, Easirent and 4x4 Vehicle Hire Merseyside. U Drive will have the flexibility of offering available cars even during holidays and special events. U Drive will also be able to transport customers that may party too much and be too incapacitated to drive themselves home or to their hotel. Even though they offer a personal chauffer service it will still cost more than what U Drive will charge

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