Logistics and Phyical Distribution

=Channel distribution is the path that a product takes from the producer to the consumer and physical distribution is the actual movement of products that path.

Distribution channels are organized in several ways: conventional, vertical, horizontal and multichannel (Kern R. 2013). Some of these organizational methods are more structured than others. When a distribution channel deals with more than one independent producer, such as wholesalers and retailers, the channel is known as a conventional distribution channel. (Kern R. 2013) These channels are not normally known to be strong and typically don’t give the customer the quality of product that they deserve. In a vertical marketing system, the retailers, wholesalers and producers, join forces to create a unified front, promoting an individual product (Kern R. 2013). Vertical distribution channels are stronger than the conventional distribution channels because all of the companies involved carry some of the load of power. (Kern R. 2013) In a horizontal distribution channel, companies join up and combine all of their finances and resources, in order to take on more than one company or product (Kern R. 2013). A multichannel distribution channel is where a large corporation uses two or more marketing channels to better target their desired customer segments (Kern R.

As mentioned in an earlier assignment, there are three main types of distribution channels. The first is the channel that goes from the producer, then to the wholesaler, then to the retailer or sells to the consumer. The second channel starts with the producer who sells straight to the retailer, who then sells to the consumer. The third channel goes directly from the producer to the consumer. Channels one and two are classed as indirect marketing channels, whereas channel three is a direct marketing channel as it goes straight from producer to consumer.

32. A channel of distribution is part of a broader network of relationships called a supply chain.

Another component of an effective marketing plan is a distribution channel analysis. The path a product or service takes to reach the end consumer is referred to as a distribution channel, which can include wholesalers, retailers, distributors and the internet (Distribution Channel, 2013). A distribution channel analysis aids in the creation of a distribution strategy which will convey the company’s plan regarding the distribution of its products, determining whether to use a push or a pull strategy, and how that strategy fits the product, the target market, and overall marketing

This task I am going explain the process of distributing goods through different channels from the manufacturer to the customers. The term distribution means the process of delivering, storing and selling goods, so that they can be used by customers. (Source- Intermediate Retail and Distribution, Delivering is about what types of transport which are used to carrying and delivering goods, the types of transport is going to be Rail, Road, Air, Water for example rivers, ocean cargo and canals and People. Storing is about where the goods are going to come from and where they are going to be stored. Selling is going to be where you are going to sell the goods

The supply chain is a system made amongst different companies producing and distributing the product. Specifically, the supply chain contains the steps it takes to deliver goods or services from the supplier to the customer.

Supply chains represent the procurement, production and distribution activities of an organisation. Within a supply chain, these activities are viewed as linked and reliant on one another to produce the final outcome. It is believed that if one component of the chain fails, the whole chain is broken and product/service delivery goals will not be achieved.

There is also another strategy called distribution channel A group that associate organizations and individuals that delivering products or services to final customers. Distribution channels which link the goods, producers and customers to each other. In addition, Intermediaries form the components of the distribution channel. There are two different types of distributors; general distributors provide a variety of different goods and services to different geographic

Distribution is also a very important component of Logistics & Supply chain management. Distribution in supply chain management refers to the distribution of a good from one business to another. It can be factory to supplier, supplier to retailer, or retailer to end customer. It is defined as a chain of intermediaries; each passing the product down the chain to the next

(2004). The partners or suppliers which are near the source and thus the production until the focal firm are referred to as upstream (buyer side) (Harrison and van Hoek 2005). In contrary to the partners or first and second tier customers which deliver to the final end-customer are referred to as downstream (customer side). However, all partners are responsible of adding value to the end-customer in each process they conduct, where the process can be explained as transforming inputs to outputs. (ibid.) Another term which is similar to supply chain is supply network, where both terms describe the objective of serving the end-customer through the linkage of different partners. Harland et al.‟s 2001 study (cited in Harrison and van Hoek 2005, p.10) distinct the term network and chain as following: network as a complex structure of cross linkages between organizations, and chain as a simple step-by-step link of few organizations. Harrison and van Hoek (2005) points out that the supply network should be looked at as a system where there must be an understanding of how all process are interacting with each other on a dependent way.

what our distribution channels 0:03 dispute in channels at the means by which businesses get products to their 0:08 consumers 0:09 distribution involves links in a chain of distribution 0:13 as products are sold between different businesses on route 0:17 to the final consumer there are three main types of distribution channel 0:22 one direct to the consumer to 0:26 to the consumers via retailers 3 0:29 to consumers via wholesalers and retailers 0:32 let me say little about each day 's firstly 0:37 direct these products with relatively low volume sales 0:42 are often sold direct direct says could be made online 0:46 through mail order or two shops owned by the manufacture 0:50 businesses selling direct do not rely on shops 0:54 or other in two majors to sell their product well-known examples have 0:59 businesses that sell direct to the consumer 1:01 are direct line insurance and Dell 1:05 computers distribution via retailers 1:10 large retailers often purchase goods from manufactures 1:15 and sell on to consumers this method a distribution is sometimes called 1:20 modern distribution products reach consumers feel one into majorie 1:26 large retailers have enough buying power 1:29 to negotiate bulk discount prices with producers 1:32 to produce a benefit by being able to concentrate primarily on making the 1:37 product 1:38 without needing complicated distribution systems 1:41 to splice thousands or millions of customers 1:44 produces just distribute too much smaller number

These decisions involve determining how easy a company wishes to make it for customers to gain access to its goods and services. This involves deciding which intermediaries to use in the process of transferring the product from the manufacturer to the final consumer (usually referred to as designing a channel of distribution) and deciding how physically to move and handle the product as it moves from manufacturer to final consumer

In their article “Distribution channels and their roles in the enterprise”, authors Szopa and Pękała (2012) discuss the distribution channels, their structural and functional classification and the importance of intermediaries in the flow of goods between the manufacturer and purchaser. They define a distribution channel or marketing channel as a group of interdependent organization units that help in the process of making a product available to consumers or business users.

Distribution of the products or services is a vital thing of the sales of the organization. What is the customer want about distribution; how they want get their product or services by research all these things will help to get customers.