What Is The Principles Of Strategic Marketing

Strategic marketing management is all about marketing activities that influence the corporate, business and marketing plans. Strategic marketing can be characterized into three fundamental roles. In the first place, marketers situate everybody in the business toward markets and clients. Along these lines, they are in charge of helping business execute a showcasing rationality all through the strategic planning process. Second, gathering and analysis of information are being done by marketers to assess the actual situation, recognize patterns in the advertising environment, and evaluate the potential effect of these patterns. This analysis contributes to corporate, business, and marketing strategic plans. The third role is

Competitive Analysis To conduct a competitive analysis is a necessary part of an organization’s marketing plan to establish the growth of their product or services offered to the public. They have to evaluate their competitors in terms of their products or services, its profitability, growth pattern, marketing objectives, strategies, and structure. Through this analysis, it can help them determine the strengths and weakness of their competitor and may devise a business plan to effectively be on top of the competition, which can be used at their advantage. (Entrepreneur Media Inc., 2014)

Main Idea: This article discusses the transformations of strategic marketing. Marketing is not what one initially assumes it is, and with the technological changes and innovations coming about, marketing has faced several barriers and future impact.

“Marketing strategies can have a broad impact on the business in terms of instilling a marketing orientation among all those in the firm: the way of thinking or philosophy of the whole organization. However, marketing strategies can alternatively be seen as dealing only with the development of competitive advantages directly associated with the marketing function such as customer loyalty and distribution channel control. In the latter case, the domain is sometimes even further restricted by sole attention to the various element of the marketing mix rather than the more general issues of customer and channel relationships. There are two key

Distribution is simply defined that deliver the product or services to the final user. Depend on product company use different method to distribute. Distribution have two methods to use they are - direct method and indirect method. Firstly, direct method defines companies are selling the products directly to the final consumer. Secondly, under the indirect method they have three categories. First of all retail is the sale of goods and services from individuals or businesses to the end-user and wholesale is the

It can be distributed through distributors, company depots, and retailers and directly to the consumers (Surridge and Gillespie pg.219-221). A product has to be distributed properly in other to get to the final consumer which is the whole essence of its production.

The company must divide potential customers into segments and find ways to best satisfy them. Strategic marketing deals with the big picture marketing planning. It analyzes how a company can best satisfy its customers and makes a profit as it. Strategic marketing planning is directed from the top of the company and is extremely important in any for- profit to organization. Several key principles govern strategic marketing. Understand the Marketplace and Customer A company must identify the sources of demand for its products and closely analyze the competitive landscape in which it wants the consumer to prefer its products over those of competitors. The company must divide potential customers into segments and find ways to best satisfy them. Each segment may require a distinct marketing mix. Deliver Value While satisfying individual consumer segments and gaining market share is important, the company must add value to be successful in the long term. Strategic marketing planning must be built on a strong foundation. A company has to deliver a tangible benefit to the consumers of its products.

- Marketing strategy: A marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.[10]

Strategic marketing plan is the process for moving the organization forward to achieve its marketing goals. No one can predict the future but formulating a strategic marketing plan, the organizations will be able to change better directions. For example making a business plan for the next three years, to be able to get there the company should create a company’s roadmap and vision. A good strategic plan achieves the following.

The Marketing: Critical introduction is about the marketing strategy whereas to recognise what customer needs thought how a business operate and do, as the marketing mix it is a firm which may

According to  (1990), if consumers somehow become better customers -- that is, more knowledgeable, participative, or productive -- the quality of the service experience will likely be enhanced for the customer and the organization.

Marketing strategic planning is a management tool to help the organization does better work and understand how to compete for the future. It is a guiding process for the members of an organization developing them necessary procedures and operations in the future. Like a decisions strategy for the organization process, as the process of growing and maintaining a strategic fit between target of organization and capability and it’s changing marketing opportunities (Kotler, 2009). It involves defining a clear company mission, setting supporting goals, designing a sound business portfolio, and coordinating functional strategies.

Strategic marketing involves the management of the process of determining the marketing strategy that is to be followed, and of making sure the strategy is followed correctly, in order for a firm to successfully compete against its rivals; it can be defined as "a systematic approach to a major and increasingly important responsibility of...management: to position and relate the firm to its environment in a way which assures its success and makes it secure from surprises" (Ansoff, 1990).

Strategic Marketing is a process of creating superior customer value resulting in the creation of superior shareholder value and a sustainable competitive advantage” Diasz (2012). A marketing strategy consists of an internally integrated but externally focused set of choices about how the organization addresses its customers in the context of a competitive environment. A strategy has five elements: it deals with where the organization plans to be active; how it will get there; how it will succeed in the marketplace; what the speed and sequence of moves will be; and how the organization will obtain

A company aims to make the profit through marketing processes. Data gathered through market research is used to develop a marketing plan by the marketers by settling on choices about their objective markets, their products in the market and the connection they want to set up with the customers. Many experts have a different ideology about the components of the marketing process. Figure 1 illustrates the key components of the marketing process.