Logistics and Supply Chain of Amul

16163 Words Jan 23rd, 2011 65 Pages
A project Report on

“LOGISTICS AND SUPPLY CHAIN MANAGEMENT OF AMUL MILK” Submitted by AKANSHA JAISWAL AT AMUL GUJARAT COOPERATIVE MILK MARKETING FEDERATION LIMITED

A report submitted in partial fulfillment of the degree of MBA program of the

SCHOOL OF ECONOMICS, DAVV INDORE
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CONTENTS

• INTRODUCTION AND HISTORY
• FMCG PRODUCTS
• INDIAN FMCG SECTOR
• COMPANY’S PROFILE- An Overview
• GCMMF: An Overview
• STRUCTURE OF AMUL
• GCMMF VALUE CHAIN
• AMUL PATTERN
• SUPPLY CHAIN OF AMUL POUCH MILK:
• MARKET RESEARCH
 DISTRIBUTERS SURVEY ANALYSIS ON AMUL POUCH MILK
 RETAILER SURVEY ANALYSIS ON AMUL POUCH MILK
 CUSTOMERS SURVEY ANALYSIS ON AMUL POUCH MILK
• MAJOR FINDINGS RELATED TO:
 PLANT
 DISTRIBUTERS
 RETAILERS
 CUSTOMERS
• SUGGESTIONS AND FEEDBACK
• QUESTIONNAIRE
• BIBLIOGRAPHY

PREFACE

The M.B.A programme is well structured and integrated course of business studies. The main objective of practical training at M.B.A level is to develop skill in student by supplement to the theoretical study of business management in general. Industrial training helps to gain real life knowledge about the industrial environment and business practices. The M..B.A programme provides student with a fundamental knowledge of business and organizational functions and activities, as well as an exposure to strategic thinking of management.

In every professional course, training is an important factor. Professors give us theoretical knowledge of various subjects in the college but we are practically exposed of such subjects when we get the training in the organization. It is only the training through which I come to know that what an industry is and how it works. I can learn about

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