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Logo Quiz: The Theory Of The Munsell Color Theory

Decent Essays

“Mixing colors gives birth to an infinite number of new colors, but there exist only four true colors – like four elements – from which one can make numerous other colors. Red is the color of flame, blue – the color of air, green – the color of water and the earth has grey and ashy”.
Theorists who lived later including Leonardo da Vinci and Isaac Newton , proved that the three basic colors are in fact red, blue and yellow.
Modern theory of color was worked out by an American artist Albert Henry Munsell at the beginning of the 20th century. Instead of traditionally following the simplified system of three basic colors, Munsell invented the Munsell Color Theory with the concept of color space in the center – the combination of color tone and …show more content…

The player must recognize one of more than 2500 logos which are shown as a single piece, as a half or, on more complicated levels, only by the colors, comprising the logotype, and write in the name of the company behind the logo.
The game is based on the fact that our mind absorbs a great deal of information during our life. We see different logos every day – on TV, in the street, in newspapers and magazines and unconsciously remember them. Most of the time we remember just combinations of companies logo colors. To be more accurate they are deposited in our unconscious and form associations and reflex. It is also called color brand recognition.
Association research theory can help market researches understand how to work out and use products and brands in accordance with color associations, but it does not allow them to predict the consumer reactions to new variants of colors used in logos.
Nevertheless, we can get the idea of how it works on the examples of well-known, established and successful companies, whose logos we are well acquainted with, and from whose color combinations trigger our associations.
What emotions are triggered by each color and how are they better used in

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