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Mahatma Gandhi as a Mass Communicator

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1.Introduction

In the contemporary media world, where the 'advertorials' probably bear more importance than the 'editorials', I believe it should be interesting to know how the Father of our Nation, Mahatma Gandhi, contributed to the fields of journalism and mass communication.

An effective communicator, Gandhi was fearless and eloquent with his words. He reached out to millions of people and convinced them of his cause. According to Chalapathi Raju, an eminent editor, Gandhi was probably the greatest journalist of all time, and the weeklies he ran and edited were probably the greatest weeklies the world has known. He published no advertisement, and at the same time he did not let his newspapers run at a loss. He had gained considerable …show more content…

Indian Opinion lasted for 11 years. It more or less forced the South African provincial regimes to modify their repressive laws against Indians. One day Gandhi got a call from Bihar where the Indigo farmers of Champaran were subjected to the same kind of indignity and exploitation as the indentured labourers in South Africa.

He promptly went there and investigated the issues, and produced a report that would be the envy of the greatest investigative journalist anywhere in the world. After Champaran it was only a matter of time before the Mahatma took to journalism as his most potent weapon of satyagraha.

As coincidence would have it, Gandhi was persuaded to take over the editorship of Young India. Simultaneously, he started to edit and write in Navjivan, then a Gujarati monthly. The two journals Young India and Navjivan were used by him to ventilate his views and to educate the public on Satyagraha.

Gandhi's writings in it were translated and published in all the Indian language newspapers. Later Navjivan was published in Hindi, as Gandhi was convinced that Hindi would be the national language of free India. The Mahatma's crusade for the repeal of the Press Act of 1910 was a unique piece of journalism. He was telling the rulers that it was in the best interests of the government to repeal the law. Issue after issue of Young India and Navjivan carried samples of Gandhi's journalistic genius which blended seemingly earnest appeals

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