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Essay on Management & Leadership

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Apple’s Management and Leadership

Apple’s Management and Leadership Apples management and leadership have taken the small company in Silicon Valley and transformed it into a multinational conglomerate. From the time of its inception, Apple’s innovation has delivered the personal computer, the Graphical User Interface, the world’s most popular portable music devices and favorite cellular phone. The creation of these products only illustrates part of the success of Apple’s management; the other would be the successful integration into the lifestyle of cultures around the world. Apple has molded the face of personal computing at a global level with its strong and visionary leadership, ability to remain innovative, and its
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Though Jobs was no longer at Apple in a management position, he retained his seat on the board and had continued to work on an advanced operating system; this new system would become Apples biggest advance in their operating system since the GUI. This software platform would become the new OSX platform and pave the way for Jobs return to Apple in December 1996 (Schneider, 2010). In early 1997 the effects of Jobs leadership were already being felt at Apple as Jobs announced that Apple would start to sell their computers online, and within one week of its launch it was the third largest e-commerce site on the Internet (Schneider, 2010). Inspired by the success Apples board of directors decided to give Jobs the reigns as CEO. The decision to bring Jobs back to Apple and to make him CEO has proven in large to be Apples keys to success. Jobs technical knowledge and innovative thinking have pushed Apple ahead in product development and brought to market the iMac, the iPod, and the iPhone. Jobs understanding of the importance of design and aesthetics have also been felt by Apple and the global market. He has driven the development of functional and elegant products and this leadership has earned Apple and its products a devoted following.
Creating a Healthy Organizational Culture In 1984 Bill Gates had caught a glimpse of Apples first GUI product called Lisa, immediately realizing
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