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Managerial Economics: Assignment

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In this paper we shall focus first on the key characteristics of TCE (transactions cost economics) giving a theoretical introduction of its concepts. We will then analyze the vertical boundaries of Ross & C, the company I currently work for, and we will see how they evolved during the years. The discussion will concern the “to buy or to make” dilemma applied to the real case of the sales force. We will in fact show the transition from the sale force as outside agents (to buy) to the sale force as direct employee (to make) showing how the change of the environment can influence the modus operandi of a company. Key characteristics of Transactions Costs Economics (TCE) Transactions costs economics (TCE) theory, introduced by R. Coese …show more content…

In such situation, if the contract is incomplete, the firm can revise the parameters of the deal reducing for example the price per unit that the company is willing to pay to its supplier. The inevitable consequences of the holdup problems are (1) more difficult contract negotiations and more frequent renegotiations, (2) distrust and (3) reduced investment in relationship-specific investments (Besanko – 2010). Vertical integration and outsourcing: the case of the sales network in PT Ross & C Indonesia. In this section we will analyze the make or buy dilemma in the sales network of the company I currently work for, Ross & C Asia wood division, a subsidiary of Ross & C Group. The case will then focus only on the selling area of Indonesia explaining when it is preferable to operate with direct sales (to make) rather than with sales reps (to buy) and how these choices depend on the environment and its changes. Brief introduction of Ross & C Group Ross & C Group is an Italian company manufacturing machines and integrated systems for processing wood, glass and stone. The company can offer several solutions that range from the design of complete lines for large furniture firms to single machines for small-medium companies. Ross & C Group is a multinational entity marketing its products thanks to a network of subsidiaries and branch offices located in strategic markets. The main Ross & C Wood customers are furniture manufacturing industries which

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