A
PROJECT REPORT
ON
“Market analysis of jeans industry in surat”
In Partial Fulfillment Of The
Degree Requirements Towards The
Bachelor in Business Administration
Submitted By:
Ritu Mishra
Roll no -28 (Marketing)
Sem -6th
Submitted To:
Mr.Ashish Sukhadiya
SURAT
2009-2010
ACKNOWLEDGEMENT
This report is written in accordance with the Bachelor of Business Administration course prescribed by Veer Narmad South Gujarat University for two months project training while working on this project every effort has been made to help in view the objective of the study set out in the training. I have also tried my level best to maintain a simple and clear style in
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TO THE COMPANY b. TO THE RESEARCHER
4 RESEARCH METHODOLOGY i)MARKET RESEARCH ii)DATA COLLECTION iii)RESEARCH PROCESS iv)RESEARCH DESIGN v)RESEARCH METHOD vi)SAMPLING METHOD vii)SAMPLE SIZE viii)RESEARCH CHART ix)ANALYTICAL TECHNIQUES
5 THEORETICAL ASPECTS OF THE STUDY
6
DATA ANALYSIS
i) ANALYSIS OF RESEARCH
7 FINDINGS i) CONCLUSION & SUGGESTIONS 8 BIBLIOGRAPHY
9 ANNEXURE
A quick glance of the retail industry:
Indian Retail Industry: The India Retail Industry is the largest among all the industries, accounting for over 10 per cent of the country’s GDP and around 8 per cent of the employment. The Retail Industry in India has come forth as one of the most dynamic and fast paced industries with several players entering the market. But all of them have not yet tasted success because of the heavy initial investments that are required to break even with other companies and compete with them. The India Retail Industry is gradually inching its way towards becoming the next boom industry.
The total concept and idea of shopping has undergone an attention drawing change in terms of format and consumer buying behavior, ushering in a revolution in shopping in India. Modern retailing has entered into the Retail market in India as is observed in
This document is authorized for use in educational programs at Manipal University Jaipur, TAMPI School of Business, until February 3, 2016. Use outside these parameters is a copyright violation.
As we all know, the retail industry is very crucial and is highly competitive. As this company
For this purpose the retailers were interviewed. Visits were made to retailing stores in west Nagpur area. Lastly, an analysis of the competitors like Prestige and Hawkins was also carried out to find out about their activities in the retail direction.
• India's $250 billion retail business is the eighth largest in the world and has the potential to grow 7 per cent by 2011. [McKinsey Report] For a company already dominating the world markets, this is an un-passable opportunity.
India has more than 100 million internet users and 50% of them purchases online. In India the number of online buyers is increasing every year. The growth in online shoppers is more than the growth in Internet users, which indicating that more internet users are becoming habitual and comfortable to online shopping. previously, the customers generally visit online to buy rail, air or movie tickets, books, gadgets and reserve hotel rooms and but now more and more offline product are being brought by customers online like consumer durables , shoes, clothes – kurties, saris, T-shirts and designer lingerie (Kanwal Gurleen 2012). India’s online market is in the early hours stage and expected to see enormous growth over the next coming years. Retailers have a ample opportunity since the online population starts to spend and buy more frequently online products. Fulfilment options and localised payment are two major areas that companies must focus to increase profit. In india the ecommarce ecosystem has developed and new players have emerged in last years as the venture capitalists have invested a lot in India’s eCommerce market. It is providing an enormous opportunity for companies who are willing to work in India (Forrester Research 2012). Shopping malls and internet is key competitor of each other, they offer multiple dimensions of consumer value. The consumer value
In this 21st century, globalization has been growing up fast. People are able to use products from other countries due to the development of economy. Export and import channels have been expanded due to the fact that retailing industry has become more famous and used among the consumers. There are numerous worldwide retail locations around the globe. Among them, the most popular stores are Walmart, Carrefour, Tesco and Metro stores. Clients' needs and wants become similar due to the standardization of the products. One of the major reasons why retailing is commonly popular among consumers is that development of economy. Mckinsey (2012) indicates that extending retail market and discovering potential clients are vital if a retail
The vast and diverse nature of the Indian consumer provides ample variety of needs for retail stores to address. Mom & pop stores, departmental stores, e-commerce platforms, all target different needs of a variety of customers. With consumers becoming more and more comfortable with
India’s retail market is expected to nearly double to US$ 1 trillion by 2020 from US$ 600 billion in 2015, driven by income growth, urbanization and attitudinal shifts. While the overall retail market is expected to grow at 12 per cent per annum, modern trade would expand twice as fast at 20 per cent per annum and traditional trade at 10 per cent.
We express our deepest sense of gratitude to the respected course instructor, Kashfia Ahmed, faculty of Business Administration, East West University, who assigned our group to prepare this report. Her helpful suggestions and important guidelines on this analysis preparation helped us a lot in preparing this report. Her valuable instructions, constant inspiration, enormous patience and affectionate guidance contributed a lot to our academic experience throughout the course work.
The Indian retail industry is the fifth largest in the world. Comprising of organized and unorganized sectors, India retail industry is one of the fastest growing industries in India, especially over the last few years. Though initially, the retail industry in India was mostly unorganized, however with the change of tastes and preferences of the consumers, the industry is getting more popular these days and getting organized as well. With growing market demand, the industry is expected to grow at a pace of 25-30% annually. The India retail industry is
According to Assael (1987), shopping behavior is the most unique for behavior which the consumers exhibit. Gifts, clothing, groceries, gifts and household items are some of the most common type of shopping which consumers indulge in a highly frequent manner. But according to Dholakia (1999), occasion and motives are also some crucial points which influence the consumers shopping behavior. For example, for some consumers, shopping is all about getting the best deal out of bargaining, for some (especially teenagers or the young crowd) shopping is a means of getting acquainted and interact more with others in a social context and for some it is a way of breaking out from the regular monotonous professional and personal routine (Reid and Brown, 1996).
The Indian retail industry is the fifth largest in the world. Comprising of organized and unorganized sectors, India retail industry is one of the fastest growing industries in India, especially over the last few years. Though initially, the retail industry in India was mostly unorganized, however with the change of tastes and preferences of the consumers, the industry is getting more popular these days and getting organized as well. With growing market demand, the industry is expected to grow at a pace of 25-30% annually. The India retail industry is expected to grow from Rs. 35,000
In the partial fulfillment of the requirement of Master of Business Administration (M.B.A.) Program (2002-2004) Hemchandracharya North Gujarat University, Patan.
Indian retail is expected to grow 25 per cent annually. Modern retail in India could be worth US$ 175-200 billion by 2016. The Food Retail Industry in India dominates the shopping basket. The Mobile phone Retail Industry in India is already a US$ 16.7 billion business, growing at over 20 per cent per year. The future of the India Retail Industry is looking promising with the growing of the market, with the government policies becoming more favorable and the emerging technologies facilitating operations.
[pic] Date of Submission: 10th, August, 2010 Term Paper on Eastern Bank Limited Course Principles of Management (101) Prepared For Md. Nazrul Islam Professor Department Of Business Administration East West University Prepared By: Ishfaque Bin A. Quiyum