Market Analysis of Jeans Industry in Surat

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A
PROJECT REPORT
ON
“Market analysis of jeans industry in surat”

In Partial Fulfillment Of The
Degree Requirements Towards The

Bachelor in Business Administration

Submitted By:
Ritu Mishra
Roll no -28 (Marketing)
Sem -6th

Submitted To:
Mr.Ashish Sukhadiya
SURAT
2009-2010

ACKNOWLEDGEMENT

This report is written in accordance with the Bachelor of Business Administration course prescribed by Veer Narmad South Gujarat University for two months project training while working on this project every effort has been made to help in view the objective of the study set out in the training. I have also tried my level best to maintain a simple and clear style in
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TO THE COMPANY b. TO THE RESEARCHER
4 RESEARCH METHODOLOGY i)MARKET RESEARCH ii)DATA COLLECTION iii)RESEARCH PROCESS iv)RESEARCH DESIGN v)RESEARCH METHOD vi)SAMPLING METHOD vii)SAMPLE SIZE viii)RESEARCH CHART ix)ANALYTICAL TECHNIQUES
5 THEORETICAL ASPECTS OF THE STUDY
6
DATA ANALYSIS

i) ANALYSIS OF RESEARCH

7 FINDINGS i) CONCLUSION & SUGGESTIONS 8 BIBLIOGRAPHY
9 ANNEXURE

A quick glance of the retail industry:

Indian Retail Industry: The India Retail Industry is the largest among all the industries, accounting for over 10 per cent of the country’s GDP and around 8 per cent of the employment. The Retail Industry in India has come forth as one of the most dynamic and fast paced industries with several players entering the market. But all of them have not yet tasted success because of the heavy initial investments that are required to break even with other companies and compete with them. The India Retail Industry is gradually inching its way towards becoming the next boom industry.

The total concept and idea of shopping has undergone an attention drawing change in terms of format and consumer buying behavior, ushering in a revolution in shopping in India. Modern retailing has entered into the Retail market in India as is observed in

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