Introduction
The retail fashion industry has been growing at unprecedented rates due to globalisation and the prevalence of information and communications technology which has led to online shopping and quicker sales. For most South African retail fashion stores, the change in the landscape has forced them to come up with plans to ensure survival and grow into other markets. While it is not easy to grow into other markets, some brands are investing in such processes because the competition keeps getting tougher. As noted by Dakora (2016), for almost two decades, South African retailers including Truworths and others have moved to invest in the rest of the continent, reporting both successes and failures. Against this background, this essay will look at one of the leading fashion retailers in South Africa and how the brand is growing internationally. Market entry strategies will be evaluated as well as analysing the progress of the internationalisation strategy.
Background
According to the Truworths International Integrated Report 2016, Truworths is one of the market-leading fashion apparel retailers in South Africa offering internationally inspired clothing and footwear for ladies, men, teenagers and kids across a diversified portfolio of its own
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With over 3,000 stores in 6 countries and a network of over 16,000 vendors in 60 countries, TJX is able to offer consumers deep discounts on many top names in fashion apparel and home goods merchandise. However the Company does not like to be labeled as a “discount store.” Instead, TJX’s vision is to be a “global, off-price value retailer” with a mission to deliver the same brand name value and
Threat: Forces shaping the Nordstrom’s strategy is that it is operating in highly competitive environment, where apparel sold by it is not only competing with large organized departmental chains but, also from small independent boutiques in the U.S. As a result competition has become very stiff in retail
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There Is a similar relation among the clothes. Several customers shop there based on the quality and prices as well as the features associated with the products. An advantage of the store is that it has a wide product mix and various offering in different categories and all these can be located at one place. This attracts a wide variety of customers. In line with their positioning of offering quality, trendy products, the brand is consistently updating its product line. The brand does not focus on innovation but rather on always leading trends. In relation to the product life cycle, clothing has a short life span from the first to last stage as tastes change easily. For this reason, it is important to constantly anticipate consumer tastes and preferences prior to launching a product so as to retain and possibly build customers loyalty. It is also necessary to develop a successful marketing strategy to display product offerings.
Trader Joe’s is growing with stability in the USA market, therefore, could be a great moment to enter in a new market. Nonetheless, the cultural differences with South Africa, the lack of experience in international markets, the lack of knowledge on the South Africa market, the inequalities of the local regulation and government structure with the USA, suggest that Greenfield entry mode could represent an excessive risk for Trade Joe’s.
The purpose of this report is to provide a strategic marketing analysis of Kathmandu Holdings Ltd (Kathmandu) and the clothing retail sector in New Zealand with specific reference to the outdoor clothing apparel market. The report aims to:
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VF Corporation, headquartered in Greensboro, NC, is a large lifestyle apparel, footwear and accessories conglomerate, home to many popular brands that are recognized globally. VF Corporation is a global force of over 30 “diverse” and “iconic” brands that are well positioned internationally to serve customers and consumers (VF Corporation, 2016). The purpose of this analysis is to provide an overall outlook of the company and to create a strategic plan for the future of the corporation. Conclusions based off of the research into the financials, key strategies, SWOT analysis of VF Corporation will be discussed in order to form a strategic plan for the future of VF Corporation.
This paper will describe the details of a fictitious company and provided its background and will develop a marketing plan with a focus on segmenting and positioning its product and service. Thirdly, this paper will determine and decide upon at least one (1) foreign market for the product and service.; identify the marketing segment for the product and provide a rationale for this segment and discuss the target market and provide a rationale for this target market. Also, it will perform a SWOT analysis (strengths, weakness, opportunities, and threats) for the
This report examines the strategic management of the international iconic fashion company- Prada. In this report we conduct an analysis of the external and internal environments and identify strengths, weaknesses, opportunities and threats of the Prada. The key issues identified in the environment analysis is the Prada’s future market especially China. The report reviews the financial and non-financial objectives of the company’s strategies and their affects for the stakeholders. Prada is engaging in their attempts to achieve their objectives. The strategic
UNIQLO is the abbreviation of “Unique Clothing Warehouse”, a Japanese casual wear designer, manufacturer and retailer which provides consumers with the business philosophy of " low price, quality assurance ", and achieved remarkable results as world's top apparel retailer. UNIQLO plans to have 100 fresh stores annually in China while many other retailers have retarded store openings on account of China's slowing economic growth (Doland, 2015). This report, therefore, will set out to evaluate UNIQLO's marketing strategies in China, with a particular focus on the importance of pricing, development of product and the need for precise positioning.