Market Segmentation Htc Desire

| According to the text, market segmentation is defined as identifying groups of consumers based on their common needs.Answer

What Is Market Segmentation? Market segmentation is a way of dividing the market into groups of consumers/customers which share similar features

According to Horner and Swarbrooke (2005: 39), Segmentation may be defined as the process of dividing a whole market into subgroups or segments for marketing management purposes. Market segmentation is the division of the overall market for a service into various categories with common characteristics. In response to different segments, organisations facilitate the available resources to achieve greater efficiency, in order to satisfy specific needs of customers.

The launch of the iPhone in 2007 transformed the humble mobile phone from a one-trick tool for communication into a catch-all platform whose functionality is constantly evolving. The smartphone … is now a pocket-size PC,” the editors wrote. “It facilitates instantaneous personal connections that make phone

In the most recent market analysis from the NPD Group, iOS has assumed control of 43 percent of smartphone sales. The analysis further shows the market for basic phones has dwindled and that the cell phone market is fast becoming a smartphone market. The demand for anything other than smartphones is evaporating. This push toward high-end smartphones is helping not only Apple, but also Google and Samsung, which are benefiting from the desire of consumers to carry these all-powerful ‘mini’ computers in their pockets. With the connectivity these smartphones present, users are never left ‘out of

Market segmentation: The process of dividing a market into distinct groups of buyers who might require separate production or marketing mixes (Wells, Burnett, & Moriarty, 2006).

Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs and applications

Apple’s iPhone and iPad has gained a large share of the smart phone and computer tablet market.   Mitchell (2011) noted that competitors have released their own versions, and almost overnight, a new technological commodity has become a competing force in the business world. Apple has introduced many innovative features and has redefined the mobile-device and computer tablet landscape forcing the competition to evolve and play catch-up in many cases (DesRosiers, 2010).

What is Market Segmentation? According to Investopedia (n.d), market segmentation is a term used in marketing that refers to the aggregating of a potential buyer into groups, or segments, that share common needs and would respond similarly to a particular action in marketing. By utilizing market segmentation it enables Victoria’s Secret to target different categories of consumers who recognize the full value of certain products and services differently from one another. Furthermore, market segmentation is an extension of market research for the purposes of identifying targeted groups of consumers in order to tailor products and branding in a way that it is attractive to that group. There are three general criteria used to identify different market segments: homogeneity, distinction and reaction (Investopedia, n.d).

The device commonly regarded as the first to realise widespread success in the smartphone market was the Blackberry. However the handset, referred to as the ‘crackberry’ (Middleton, 2007) after the feeling of addiction many users felt towards it, was quickly joined in the market by companies such as Apple and Samsung. The intriguing market seems to be constantly evolving and is still an emerging market subject to multiple market forces. Many economic theories can be applied to this market including Monopolistic Competition, Platform Competition along with Network Effects and Tipping Points. The market has seen the evolution of smartphones from a keyboard based device with closed operating systems into thin, touch

High-tech communication stuffs are being launched on a very frequent basis with a very rampant pace, which has never been done in the past. Mobile phones are one of the vital and imperative technological innovations of the modern era that enables the people to connect and stay in touch with one another from home, office, roads and so forth. Indeed, it has been observed that nearly every individual carries a mobile phone with them (ATS 2012).

Mobile computing is everywhere, “The vast majority of Americans – 95% – now own a cell phone of some kind. The share of Americans that own smartphones is now 77%, up from just 35% in Pew Research Center’s first survey of smartphone ownership conducted in 2011” (pewinternet.org, 2017). The smartphone is the biggest component of mobile computing, in comparison to laptops and tablets with 4G/LTE hardware. Seventy seven percent of Americans become increasingly mobile and available through the use of smartphones.

Market segmentation is an approach used by a company to select their target market and provide data for a marketing plan. “Market segmentation consist of a two-step process; naming broad product markets and segmenting these broad products-markets in order to select target markets and develop suitable marketing mixes” (Perreault, Cannon, & McCarthy, 2014, p.97). There are 4 categories pertaining to market segmentation; behavioral, geographic, demographic, and behavioral.

Market segmentation was to dividing a market into distinct groups of buyers with different needs, charactistics or behaviour who might require separate products or marketing mixes, the company will first

Mobile technology or known as handheld computers originates as a one of the trend nowadays, which people use in their daily life. Examples of mobile device are smartphones, and tablet. Mobile technology has been more widely and quickly adopted than any other innovation ever (Pope et al., 2010). As we know, in this new digital era, everyone has their own phone and they use it every day in order to communicate with others and get information. Jacobs (2009) stated that mobile access has become a universal form of communication. It means that everyone uses mobile technology everywhere and anywhere they wish. The