5. Market-Product Focus
This section describes the five-year marketing and product objectives for Hudson Gardens Bed & Breakfast and the target market, points of difference, and positioning of its establishment.
Marketing and Product Objectives
Hudson Gardens Bed & Breakfast marketing intent is to increase occupancy, from out of state travelers, as well as, local residents looking for a change in scenery. Generate repeat business and increase length of stay.
• Current markets. Current markets will be grown by creating a welcoming and positive experience that will ensure repeated guests and referrals, offering incentive packages and special to motivate guests to return, sponsoring local events to gain exposure, and use social media platforms to effectively reach out target markets.
• New markets.…show more content… Hudson Gardens Bed & Breakfast is composed of 4 uniquely styled en-suite rooms with views of exquisite gardens and the water views of the New Rochelle Harbor. Its New England physical structure, New England décor influence, home cooked continental breakfast, comfort, and hospitality will take guests back in time while still enjoying the modern comforts of cable and Wi-Fi.
• Personalized Customer Service. Unmatched personalized customer attention with a family friendly atmosphere. Guests can expect quality lodging and services during their stay.
• Prime Location. This waterfront, suburban paradise is steps away from local New Rochelle museums and attractions, and also a short twenty minute train ride from New York City.
Hudson Gardens Bed & Breakfast will position itself as a high-end, upscale Bed & Breakfast with high quality and comfort facilities, unique personalized customer attention, and competitive pricing. Guests are not just paying for a room they are paying for the experience.
6. Marketing Program
The Hudson Gardens Bed & Breakfast marketing mix consists of product, pricing, promotion, and place as described