Marketing, Broadcasting, And Broadcasting Essay

Decent Essays

After gaining exclusive marketing and broadcasting rights to its content, the National Broadcasting Company began airing the Summer Olympic Games, hosted in Rio, Brazil, in August 2016. Using strategic advertising tactics, a blend of production techniques, and unique broadcasting strategies which hooked audiences, NBC was able to profit from American nationalism while creating a system of self-duplicating viewership.
Winning the rights to the Olympics was a strategic fight and a major victory for NBC. Included in the $1.2 billion deal to broadcast the exclusive content was access to the enormous audience of 3.5 billion people (including exclusive access to 300 million Americans) expected to tune into the games at some point, providing a subsequent cornucopia of profit-making opportunities (Sandomir). With dozens of events occurring across the month-long ordeal, NBC was nearly-guaranteed constant viewership for that amount of time, with half the world’s population tuning into the events which interested them (International Olympic Committee). Additionally, broadcasting the Olympics provided NBC with a stark advantage over the company’s competitors. Not only were other media conglomerates forbidden from broadcasting the event, but NBC also maintained exclusive rights to Olympic music, images, and themes (Alexander). Furthermore, the Games on NBC had audiences three times larger than ABC, CBS, and Fox combined, and those viewers were likely to continue watching NBC’s primetime

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