Marketing, Broadcasting, And Broadcasting Essay

It is evident that hosting the Olympics games is no walk in the park. The countries trusted with this task have to spend billions to make the games a reality. Some people believe that the countries, even after spending billions of dollars benefit from the games, while others believe that the money can be spent elsewhere more efficiently. To reach a conclusion, one must study all of the different impacts in all of the different sectors the games have.

▪ Special screenings with access to a premium food and beverage menu for VIPs only

Japan was undergoing a mini-depression in the economic department. This was due to the aftershock of World War 2. The Japanese mayor, Ryotaro Azuma, knew they were going through an economic depression, so he wanted the Olympics to be held in Japan. Furthermore, the Olympics were later held in Japan in 1972. Afterward, Azuma was greatly satisfied and content with the outcome. Japan was, again, part of the worldwide trade and the economy flourished. He believes that the companies, that deal with the Olympics, have saved him (doc 4). This also relates to the fees paid by the United States to air the Olympics on TV and radio broadcasts. In 1996, the Olympics were held in Atlanta and the money spent on the social media increased by about 135% from 1988 (doc 7). It can be inferred that the Olympics can revive nations; therefore, the United States agreed to pay more money since the Olympics were held in Atlanta, Georgia. The spending of money was being carried over to the 2000 Olympics, as well.

Most nations are incapable and unqualified to host such a spectacle as the Olympic games. Every country and their presidents strive to mask their weaknesses and show their strength as an international power. The reasons why these peevish nations are bidding to host the Olympics are expressed through their belief and want to announce their arrival to the world stage. What they do not realize is the time and effort required into hosting such a demanding event. For example, in Rio Olympics Cause ‘Real Problems’ In Brazil, Mario Tama writes, “the popular leftist government that presided over its boom years, began to unravel, as if on cue for the big events”(Fortune International). Obviously, Brazil did not have the economic and political strength to survive hosting both the World Cup and Olympic games within two years of each other. It is imperative for the Olympic Games Board of Directors to perform better when deliberating between their choices of hosts. Most countries end of biting more than they can chew regardless of their economic

According to the text, on Olympic.org (2017), the Olympic Games are one of the most effective global marketing platforms reaching billions in over 200 countries and territories. Corporate partners help provide vital technical services, product support, Games staging, and operations of every organization within the Olympic Program (Olympic.org, 2017). Olympic sponsorships create images of brand goodwill, build awareness and communicate messages, and afford employee reward and client entertainment opportunities (Keller, 2014). These

A third factor that shaped the Modern Olympic movement from 1892 to 2002 was global marketing. Countries started showing more and more economic interest. Document 5,7, and 9 show how countries in some odd way gained huge amounts of revenue for competing in the Olympics. This gave countries an incentive for hosting, sponsoring, and as well as obviously competing in the games. Document 5 expresses the results that the Tokyo games had on Japan’s economics. The

Discuss what is meant by the term “customer orientation”. Illustrate with examples how companies demonstrate their customer orientation by reference to at least two elements of the marketing mix.

Top managers develop long-range plans, called strategic plans that define the company's overall mission and goals. Strategic planning focuses more on issues that affect the company's future survival and growth. To develop strategic plan, top managers also need information from outside the company, such as economic forecasts, technology trends, competitive threats, governmental issues and shareholder concerns.

Over the centuries, the media has played a significant role in the shaping of societies across the globe. This is especially true of developed nations where media access is readily available to the average citizen. The media has contributed to the creation of ideologies and ideals within a society. The media has such an effect on social life, that a simple as a news story has the power to shake a nation. Because of this, governments around the world have made it their duty to be active in the regulation and control of media access in their countries. The media however, has quickly become dominated by major mega companies who own numerous television, radio and movie companies both nationally and

in some events, sponsorship rights to the event itself do not include associated media rights. As a result, some sponsors discover their rivals have obtained broadcasting rights and, in some cases, higher profiles than they themselves obtain, despite their official status. The most famous example of this is Kodak’s sponsorship of the ABC broadcasts of the 1984 Olympics, noted

After the 1984 Los Angeles Games showed for the first time that mega-events could produce an economic surplus, mega-sport events, particularly the Olympic Games, acquired central status for city and national government development agendas (Andranovich, Burbank and Heying, 2001). And the appeal of hosting a mega-event, or more specifically a mega-sport event, has grown significantly over the

This document represents The i-Fusions Consultant’s Report on BRITA. The company’s current business situation is analysed and various options for action considered. The report aims to identify a clear marketing strategy for Brita in order to address the current issues facing the company the associated falling sales.

Advertising has been defined as the most powerful, persuasive, and manipulative tool that firms have to control consumers all over the world. It is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Its impacts created on the society throughout the years has been amazing, especially in this technology age. Influencing people’s habits, creating false needs, distorting the values and priorities of our society with sexism and feminism, advertising has become a poison snake ready to hunt his prey. However, on the other hand, advertising has had a positive effect as a help of the economy and society.

What I really love about Comcast NBC is that they obtain the broadcasting rights to marquee sporting events. This is where they defer from different broadcasting corporations. Comcast NBC focus on sporting events such as the Kentucky Derby, NHL games when they are played outdoors, Indy Car racing, and the Olympics. Outside of the NFL NBC does not obtain the broadcasting rights to the NBA or the MLB where there are frequent games played. So when you combine the hallmark sporting events with primetime NFL broadcast it makes for a great business decision. People in North America love football and broadcasting events that are scarce makes the viewership rating go up. I have wondered why NBC has not made a competitive bid lately for the NBA or MLB but after evaluating their company it makes perfect sense.NBCUniversal was also another great expansion to their company but broadcasting on a global stage to reach customers all around the world. Another evaluation I have made with NBC comcast was how important the Olympics are to them.NBC loves broadcasting the olympics because the viewership is global which leads to huge profits. Comcast NBC is a great company who is expanding their horizons on a daily basis to make their company more profitable. I enjoyed learning about this corporation I originally thought that NBC was independently owned so it was fascinating finding

Television, a telecommunication medium some may not survive without. Today’s generation may refer to television as a technological norm; delusional of a world where television was non-existent. Notably, television unites the nation through local or world events, politics, education, and entertainment. Philo Farnsworth, “Father of Television,” invented the television; the electronic transmission of fixed or mobile images. Furthermore, Farnsworth’s invention influenced a new form of media. Young Farnsworth’s scientific, technological imagination as well as, competitive battle with a major-league corporation, RCA, enticed the growth of one of the most popular media mediums; television.