Corporate Sponsorships Throughout Olympic History

He was son to Earl Little, a Baptist minister and avid supporter of Black nationalism. Earl’s civil rights activism led to death threats from the Black Legion, a White supremacist organization similar to the Klu Klux Klan. After this, Little was forced to relocate twice for the safety of his family. Regardless of Little’s efforts to elude the Legion, in 1929 their Michigan home in Lansing, was burnt to the ground by another White supremacist group. Around two years later Earl’s mutilated body was found lying across the town’s trolley tracks. Police ruled the incident as suicide despite the fact that he was most probably murdered by the Black Legion. This, therefore invalidated his life insurance and made the Little family significantly poorer than before. Several years after the death of her husband, Louise had an emotional breakdown and was sent to a mental institution, leaving her children behind. All ten children were split up amongst several foster homes and orphanages.

This article continues to explain that once a sports marketer creates a product and advertises it on a small scale, “Sports marketers get ahead by gradually representing bigger, more important and more prestigious sports teams, companies, associations, and athletes.” In other words, sports marketers need to have a plan of action to promote their product on a larger scale over time. Also, sports marketers spend much of their planning on the aspect of promotion. Mihai verifies that the category of promotion serves to prove that the product is desirable through advertising, sales, sponsorship and public relations. If a sports marketer follows these planning steps, his/her work will lead to a successful product with a large margin of profit.

A. more and more options for companies large and small to engage in sport sponsorship

The Games increased production, consumption, and employment. Salt Lake City, UT prospered from the increase in tourists and visitors, which led to returning vacationers and skiers. It also gained popularity and publicity form all of the global news coverage and all of the new facilities built for the Olympic Games. Naturally, politics and governments were important players in the 2002 Olympics. The Salt Lake City games left a lasting and strong legacy, yet ethics and morals were still overlooked in some of the scandals that occurred. The 2002 Olympic Games were very successful, and they will continue to be a positive memory and a smart economic decision for Salt Lake City natives and for those who enjoyed the Olympic Games that

On the NBC side, it was a very smart move that took place a while ago during the cold war, when USA used the Olympics to prove the supremacy over the USSR. It's not only about broadcasting the games in their own country, but also getting the visibility globally as the main protagonists of the global event.

In this short assignment, I will be identifying sponsorship for each of the six categories noted in ch 4, Sports Marketing by Sam Fullerton (Sports, Entertainments, Causes, Art, Festival, and Association). I will also identify one of the five primary objectives of sponsorship for each category (drive sales, improve image, create greater awareness, provide hospitality opportunities, enhance employee morale). I will evaluate whether these sponsors and sponsees are a good fit. And will they be successful for the sponsor.

Regarding research into religion’s involvement in a member’s decision to enlist into the military, little has been performed. What little work has been done delves into Christianity and how evangelism influences a member’s decision, as well as how church adherence impacted enlistment post 9/11. In sum, the conclusion was drawn that evangelists have a higher propensity for enlistment when compared to non-evangelical Christians and non-religious individuals alike (Burdette). This could contribute to the overrepresentation of southern states, as many southerners have evangelical Christian roots. Additionally, church adherence post 9/11 negatively impacted enlistment, per the research of Defronzo. He notes that some changes could be explained by

A third factor that shaped the Modern Olympic movement from 1892 to 2002 was global marketing. Countries started showing more and more economic interest. Document 5,7, and 9 show how countries in some odd way gained huge amounts of revenue for competing in the Olympics. This gave countries an incentive for hosting, sponsoring, and as well as obviously competing in the games. Document 5 expresses the results that the Tokyo games had on Japan’s economics. The

It is evident that hosting the Olympics games is no walk in the park. The countries trusted with this task have to spend billions to make the games a reality. Some people believe that the countries, even after spending billions of dollars benefit from the games, while others believe that the money can be spent elsewhere more efficiently. To reach a conclusion, one must study all of the different impacts in all of the different sectors the games have.

This is evident especially in third world countries where sporting activities has not developed. Most clubs in this countries lack major sponsors and, therefore, this has hindered the development of the clubs. This is the reason sponsorship is encouraged in sports as it leads to improvement of sports activities. Sports activities are a major source of entertainment and should be encouraged in the whole world. (Skildum-Reid, 2015)

Coca Cola endeavors to refresh the world, the company and its local bottling partners strive at

Marketing plans and strategies are an important part of almost any business today. One of the biggest industries marketing plans have benefited and changed in a number of different ways is the sports industry. The development of the sports marketing industry has led companies to invest millions of dollars to have their product associated with specific teams, players, and sporting events attempting to connect with consumer and create profit for both parties involved. The money involved in sports marketing calls for these sponsorships and endorsement decisions to be made both strategically and confidently. After researching the sports industry from a business perspective the importance of marketing decisions is

Sports' marketing is a comparatively new field and dimension within the broad concept of marketing. It is continuously evolving and changing today as society combats the free market to decide the legal and ethical limitations of business today. It is significant to note that this discipline within marketing is not clearly defined. Sports today use corporate sponsorships and television money in order to contend and pay for top quality athletes. Those companies use teams, leagues, colleges, and individuals to make a distinction between their products in a very aggressive business environment. What makes up sports marketing to one person could be considered selling out to another. The business world keeps pushing to find a competitive advantage and the sports world has in general welcomed the money offered (Weikel, n.d.).

Companies all over the world are in bidding wars to get their name at the top. Whether it's on the hood of a car in a NASCAR race or on the jersey of a soccer team, these companies know the importance of sponsorship. Sponsors come from every corner of the business world and some even make it big if their sponsored athlete makes it big.

“For a promotion to be successful, it must be profitable. And to be profitable, it must enhance some, if not all, of the following goals: 1. Paid attendance, 2. Corporate tie-ins, 3. Sponsor value, and 4. Media coverage” (Helitzer 317). Promotions must increase the number of people at the event, or paid attendance, it also must enhance corporate tie-ins, which are signs or give-a-ways at the stadium. Sponsor value, or the value perceived by the sponsor must also be enhanced along with media coverage. Media coverage is enhanced by sending the local or national media sources bulletins about the events or by having press conferences. A strategy that a sports marketer must use is to stagger the promotional gimmicks throughout the event. If one staggers the promotion, then the audience is always aware of the event and looking out for the promotions.