Corporate Sponsorships Throughout Olympic History

It is evident that hosting the Olympics games is no walk in the park. The countries trusted with this task have to spend billions to make the games a reality. Some people believe that the countries, even after spending billions of dollars benefit from the games, while others believe that the money can be spent elsewhere more efficiently. To reach a conclusion, one must study all of the different impacts in all of the different sectors the games have.

Another objective of sports marketing is creating sales. “The modern sports marketer is charged with one simple responsibility: to increase the sources of revenue” (Westerbeek 6). This includes obtaining more sponsors

The Games increased production, consumption, and employment. Salt Lake City, UT prospered from the increase in tourists and visitors, which led to returning vacationers and skiers. It also gained popularity and publicity form all of the global news coverage and all of the new facilities built for the Olympic Games. Naturally, politics and governments were important players in the 2002 Olympics. The Salt Lake City games left a lasting and strong legacy, yet ethics and morals were still overlooked in some of the scandals that occurred. The 2002 Olympic Games were very successful, and they will continue to be a positive memory and a smart economic decision for Salt Lake City natives and for those who enjoyed the Olympic Games that

A. more and more options for companies large and small to engage in sport sponsorship

A third factor that shaped the Modern Olympic movement from 1892 to 2002 was global marketing. Countries started showing more and more economic interest. Document 5,7, and 9 show how countries in some odd way gained huge amounts of revenue for competing in the Olympics. This gave countries an incentive for hosting, sponsoring, and as well as obviously competing in the games. Document 5 expresses the results that the Tokyo games had on Japan’s economics. The

Marketing plans and strategies are an important part of almost any business today. One of the biggest industries marketing plans have benefited and changed in a number of different ways is the sports industry. The development of the sports marketing industry has led companies to invest millions of dollars to have their product associated with specific teams, players, and sporting events attempting to connect with consumer and create profit for both parties involved. The money involved in sports marketing calls for these sponsorships and endorsement decisions to be made both strategically and confidently. After researching the sports industry from a business perspective the importance of marketing decisions is

products to suit customer’s needs, Coca-Cola was able to make a positive step forward in their

This is evident especially in third world countries where sporting activities has not developed. Most clubs in this countries lack major sponsors and, therefore, this has hindered the development of the clubs. This is the reason sponsorship is encouraged in sports as it leads to improvement of sports activities. Sports activities are a major source of entertainment and should be encouraged in the whole world. (Skildum-Reid, 2015)

Companies all over the world are in bidding wars to get their name at the top. Whether it's on the hood of a car in a NASCAR race or on the jersey of a soccer team, these companies know the importance of sponsorship. Sponsors come from every corner of the business world and some even make it big if their sponsored athlete makes it big.

Sport events like the Olympic games provide the opportunity for host countries to show their

If the people do not support the Olympic Games then it lowers the overall appeal of the

“Some people may rile against the commercialization or Americanization of the Olympics but figures show that the dollars from the US is critical for the sustenance of the Olympic movement. Besides TV, the IOC’s another major stream of income is private partnership.”( D.Jones 2012)

This article continues to explain that once a sports marketer creates a product and advertises it on a small scale, “Sports marketers get ahead by gradually representing bigger, more important and more prestigious sports teams, companies, associations, and athletes.” In other words, sports marketers need to have a plan of action to promote their product on a larger scale over time. Also, sports marketers spend much of their planning on the aspect of promotion. Mihai verifies that the category of promotion serves to prove that the product is desirable through advertising, sales, sponsorship and public relations. If a sports marketer follows these planning steps, his/her work will lead to a successful product with a large margin of profit.

In this short assignment, I will be identifying sponsorship for each of the six categories noted in ch 4, Sports Marketing by Sam Fullerton (Sports, Entertainments, Causes, Art, Festival, and Association). I will also identify one of the five primary objectives of sponsorship for each category (drive sales, improve image, create greater awareness, provide hospitality opportunities, enhance employee morale). I will evaluate whether these sponsors and sponsees are a good fit. And will they be successful for the sponsor.

Sports' marketing is a comparatively new field and dimension within the broad concept of marketing. It is continuously evolving and changing today as society combats the free market to decide the legal and ethical limitations of business today. It is significant to note that this discipline within marketing is not clearly defined. Sports today use corporate sponsorships and television money in order to contend and pay for top quality athletes. Those companies use teams, leagues, colleges, and individuals to make a distinction between their products in a very aggressive business environment. What makes up sports marketing to one person could be considered selling out to another. The business world keeps pushing to find a competitive advantage and the sports world has in general welcomed the money offered (Weikel, n.d.).