The Pros And Cons Of Customer Centric Vs Customer Centric

All ought all employees should be involved in best customer service delivery possible there should be place for executive service leaders and managers within the organisation. A person who successfully creates a customer-focused culture would have a huge impact on business success through employee retention and customer loyalty.

Customers want the business to produce quality products at reasonable price. You have different types of customers. There are different types of customers there are loyal ones, young ones, elderly, family or one-time customers.

The customer is the strength of a company. She must focus all its means to target service concept.

In this modern society, marketers have a desire to build a customer driven marketing strategy, in a view to creating lasting customer relationships, to do this they can use one of the five marketing management philosophies which consist of production, product, selling, marketing and societal, and finally marketing concept. The suitableness of these philosophies depends on the nature of the business and its target market. This report will discuss each of these philosophies for a particular product, with comparisons.

The above techniques can lead to competitive advantage because they don’t have to waste time for marketing on customer base that is unrelated to their product or service which in turn will increase their market share and effectiveness of spreading information of their services to the

Understanding and listening attentively to the customer is important to the success of a business.

P3 – Explain how focussing on the customer, by providing good customer, is essential to retailing

Customer focus is a great way of expanding and making your business or organisation successful. It’s absolutely crucial that you

Employee satisfaction is on the rise and turnover rates are on the decline as another benefit to customer centricity. As part of the program employees are taught to focus on the specific customer rather than the product categories. According to Mike Keskey, president of U.S. Best Buy Stores” Becoming a customer –centric organization requires that we take full advantage of the talent and creativity of every Best Buy employee working in our stores across the country. Our employees are energized because they have both the responsibility and the accountability to make decisions and drive innovation on their

Customer Centrics offer high-quality products with exceptional customer service at lower prices than Pioneers but higher prices than either Fast Followers or Cost Leaders. Customer Centrics target narrow segments in order to develop close relationships with customers while providing high-quality products. They place a high emphasis on understanding their customers.

Building a relationship with pervious customers or new customers, would make the marketing process much easier. If a company already have a good standing with a customer, then it would be easier for the company to market a new product to that customer. A healthy relationship with a pervious customer can also bring new customers for the simple fact of word of mouth communication. If a pervious company is happy with the company that means that customer will tell their friends about the company and bring business to the

In addition, listening to customers can result in increased quality and product innovation. Organizations need to heed what their customers are saying about their products and/or services because, as I said in the beginning there would be no business without customers. Customer centered excellence is a way of building a competitive advantage and growing your market share.

Today, customer relationship management is very important to the business world. Most of the companies established a department and the programs to manage their relationship with the customers. Customer relationship management (CRM) is a business strategy which designed to help a company to understand and look forward to the needs of its potential and current customers (Anderson & Stang, 2000). Customer data is being collected in several different areas of the company, stored in a central database, analyzed, and distributed to key points (Anderson & Stang, 2000).The business world once was “product-centric”, the companies just provided what they could produce. However, it is now become “customer-centric”, they provide products and service

The disadvantages of product-based marketing strategy is that it can alienate the customers. When we concentrate only on the product and do not pay attention to the customer, we can move on some of our customers behind. Not only do we have to produce a high quality of product, but we also match it up to a target market. If we do not spend any time providing to the target market, we may be flying sales on the

Approach – A detailed analysis was carried out to consider how the organisation has adopted a customer-oriented approach as their key strategy for improved business. This includes factors like increased loyalty of the customers,