Marketing Is The Process Of Planning And Executing The Conception, Pricing, Promotion, And Distribution Of Marketing

1816 WordsMar 29, 20158 Pages
‘Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organisational goals’ (The Marketing Association of Australia & New Zealand, 2005). The function ‘marketing’ can be defined in many terms, however its overall fundamental definition consistently sums up to define that marketing is profitable management within an organisation that assists in building strong customer relationships (Armstrong, et al., 2015, p.2). The aim of marketing is to simply satisfy consumer’s needs, wants and demands. When an organisation strongly focuses on planning and executing products or services for their consumers, a value is created…show more content…
When contrasting the two main organisational structures and hierarchies, it is observable that there is a great difference between the two. A horizontal organisational structure is somewhat different to the vertical organisational structure in the way that there are fewer structural levels. Each department consists of several different horizontal functional areas that are overseen by a product manager who then reports to top management (Hawthorne, 2015). The advantages of an organisation using the horizontal structure includes the endurance of teamwork and the assurance of closely connected market conditions (Audra, 2015). The strength of teamwork within an organisation can potentially lead the business’ success. The emphasis of teamwork and collaboration allows employees to focus and invest more quality time and energy on the organisation’s goals to reach potential innovative solutions (Hawthorne, 2015). This is an advantage for any business as it can lead to high levels of cooperation and heavy emphasis on innovative ideas can assure the business is ahead of competitors (Joseph, 2015).The close connection with the market conditions is another advantage of using the horizontal structure as each product and service has an efficiency to the business’ target market (Audra, 2015).This is an advantage for businesses as employees in every department are able to directly communicate with
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