Strategic Planning & The Marketing Process STRATEGIC PLANNING Strategic Planning is the process of developing and maintaining a strategic fit between the organizations goals and capabilities and its changing marketing opportunities. It involves defining a clear company mission, setting supporting objectives, designing a sound business portfolio and coordinating functional strategies. Strategic Planning set the stage for the rest of the planning in the firm. It involves defining a clear
Marketing is the process of planning and executing the conception, price, promotion and distribution of an idea, good or service and creating events and maintaining relationships so that both the individual and organization are happy. In order to properly market, one must be able to find and keep his/her customer. It is important to realize that marketing is a never ending job and it is always changing. Marketing Myopia - is management’s lack of understanding of the scope of its business. 4 P’s
TABLE OF CONTENTS Content Page 1. Executive Summary 4 2. Corporate Mission 5 3. Summary of audit findings 5 4. SWOT Analysis 6 5. Marketing objectives 6 - 7 6. Marketing Strategies 7 - 10 7. Marketing mix decisions 11 - 12 8. Budgets 12 9. Implementation 12 10. Evaluation and Control 13 APPENDICES 1. Appendix 1 : Organizational background 2. Appendix 2
4. Marketing strategy This section will give details of the marketing operation including not only what methods will be used such as pricing, promotion and distribution, but also the reason for choice with theory. Pricing strategy The pricing strategy of our product will be considered by parity pricing. For the similar product – Student Loan Company and kid saving account, the price will be compared with these competitor’s prices. The interest rate of Student Loan Company is usually about RPI
ASSIGNMENT THE MARKETING PLANNING PROCESS Student Name: Gulbaz Ahmad Student Id: M1003148 Module Title: Marketing Management London School of Business & Finance TABLE OF CONTENT S.NO | TOPICS | PG.NO | 1. | Executive Summary | 03 | 2. | Introduction of PepsiCo | 04 | 3. | Marketing Plan on Energy Drink | 06 | 4. | PEST Analysis | 09 | 5. | Porter Analysis | 10 | 6. | SWOT Analysis | 11 | 7. | Marketing Strategies | 12 | 8. | Critical Reflections | 15 |
Introduction Marketing is the practice of the planning and performing the conception pricing, promotion and distribution of opinions and goods and services to generate trade that please the individual and organisational objective (American marketing association). The main objective of the marketing is to recognising and meeting social and human needs. Where the marketing is centred at the need and want of the consumers, where the industry should determine the design of the product and services.
Introduction “Marketing is the management process for identifying, anticipating and satisfying customer requirements profitably” (Chartered Institute of Marketing). Marketing is the process of planning and executing the conception, goods and services that create exchanges that satisfy individual and organisational objectives. The customer is the most important person to any business, this Assignment will allow me to analyse the important strategies that a Business uses to ensure Survival Growth.
• Introduction to pricing, pricing in relation to sales promotion, pricing strategies, common pricing mistakes • It takes about 30 minutes to complete the course • Transcript and keyboard shortcuts are available • Course completion confirmation from the SBA Course Objectives After completing this course, you will be able to: • Define pricing • Explain how costs affect pricing • Describe pricing as a component of the marketing mix • Identify pricing objectives • Describe pricing strategies in relation
Introduction In this paper we will discuss the process used in marketing research planning. There are eight steps to take in this process, identifying the problem, creation of the research design, choosing the method of research, selection of the sampling procedure, collection of data, analysis of the data, writing and presenting the report, and follow up. These steps will insure that the data collected answered the right problem and is useful to the client. Step 1: Identifying the Problem
the strategic marketing planning process. To have an effective plan/campaign in marketing in the world of sports or other areas, you must know organizations identity, research your competitors and know the market, target market (how you will reach them), and how you will meet their expectations of your client. The initial research will help give to provide your clients with a timeline, measurable, and realistic objectives. Here are eight steps to the Marketing Planning Process created by Mc-Donald