The Four P 's Of Marketing Essay

For an intangible product, place is less clear-cut, but refers to decisions about the channels through which consumers are reached with information or training. This may include doctors' offices, shopping malls, mass media vehicles or in-home demonstrations. Another element of place is deciding how to ensure accessibility of the offering and quality of the service delivery. By determining the activities and habits of the target audience, as well as their experience and satisfaction with the existing delivery system, researchers can pinpoint the most ideal means of distribution for the offering.

Marketing research is the method/methods that connect the clients, buyers and users to the marketer through data found from research to find and outline marketing opportunities and dilemmas. The general aim of marketing research is to recognize and evaluate how altering the marketing mix which is comprised of 4 features: product, price, promotion and place, influences customer behaviour.

“Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchange and satisfy individual and organisational objectives” (AMA,1985)

Marketing is a mix of planning, executing, pricing, promotion, and distribution of services or goods. Marketing is about connecting the product or service to the customers, and the needs of a society. The goal of marketing is to accomplish the objectives of a corporation by selling the product or service successfully. Through customer

The price is the amount a customer pays for the product. The business may increase or decrease the price of product if other stores have the same product.

Marketing services is Marketing People. When a customer signs an underwater IRM contract, he is buying a service to be performed. In the end, he will be the owner of a tangible product, Inspection Report, but the quality and cost, as well as the suitability of that report as a solution to his problem depend largely on the services rendered by the contractor. The buyer’s best evidence of the quality and competitive superiority of the service he will buy is the impression he gets of the professional capabilities of the manager and staff of the contractor. Therefore, the selling and creation of satisfaction for the buyer before, during, and after executing of the work is the responsibility of the

Marketing research is a systematic gathering, recording and analyzing data about problems related to marketing for products or services and transforming those information’s into actionable marketing decisions.

Marketing research is the function that links the consumer, customer and public to the marketer through information used to identify and define marketing opportunities and problems, generate, refine and evaluate marketing actions and improve understanding of marketing as a process.

2. According to the Marketing Research Association(2000), Marketing Research is defined as follows: "Marketing Research is the function which links the consumer, customer, and public to the marketer through information, information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the methods for collecting information, manages and implements the data collection process, analyzes, and communicates the findings and their implications. As a whole, marketing research is about

Marketing is the practice of the planning and performing the conception pricing, promotion and distribution of opinions and goods and services to generate trade that please the individual and organisational objective (American marketing association). The main objective of the marketing is to recognising and meeting social and human needs. Where the marketing is centred at the need and want of the consumers, where the industry should determine the design of the product and services.

Marketing Research is the process of analysing and interpreting information about: Market, Product and Service. Marketing research is the process of finding, studying and understanding information about; market, product or service. The aim of marketing research is to get an accurate understanding of the product or service.

In price, they have to tell the responsible price for the product. Price concerns the amount that the customer has to pay to purchase the product. It includes price setting, discount, offer and many others.

Promotion refers to the act of human action the advantages and worth of your product to the patron. This involves convincing the final client to customers of your business exploitation ways like advertising,

Price – The price of the product maters for everyone whether the company or the customers. It puts a great impact on marketing strategy.

It represents the built-in value of a product or service to consumers. Industry may apply a variety of pricing policies responsibility on revenue goal, today in marketing PRICE= PRODUCT VALUE.