Marketing Management 14th Ed Kotler Test Bank Chapter 2

A. If selling on low price, what is the implication for decisions you will make on spending (Advertising, PR, Branding, Channel Support, Quality, Efficiency, etc.)?

b. How does the mission relate to the type of products the company sells? (1-3

Figure 3 describes the functional activities to be performed in a supermarket, such as Hy-Vee and figure 4 expands the functional activities into core processes.

3.) If the companies sales are down, people that work for the company would suffer.

j.Explain and justify which of these your business may use when marketing their product or service (one of the businesses products/services you have explained within task d).

Which of the following is not one of the variables used by customers to evaluate

The value chain, made by Michael Porter, is really important to see how a company structure is created. The value chain is constituted by two parts: support activities (firm infrastructure, human resource management, technology development, procurement) and primary activities (inbound logistic, operations, outbound logistic, marketing and sales, service). (Johnson et al. 2011, p.97-99)

z. P2) High profits are the signal that consumers want more of the output of the industry.

3. The marketing strategy of company is not so convincing because they can extend their product range with good

The basic principle in defining the value chain, according to Michael Porter (Porter, 1985), is that the activities include a variety of disaggregations from the below three perspectives. First, they have different economics, implying that these activities are functioning in different segments of the market. Second, even though the economics differentiation is not that evident, isolated activities should have a potential impact for it. Third, value-adding activities have significant input scale.

a. What should the management of Sports Products Inc. pursue as its overriding goal? Why?

4.Given the 4 areas of the company, choose some supply chain processes and suggest appropriate performance metrics.

a. How can the company's value-chain activities be better linked to create value for the

b. Revamping the firm’s overall value chain to eliminate or bypass some cost-producing activities altogether

A value chain is nothing but a set of activities that a firm operates to deliver a much valuable and quality product or services in the market. The term comes from Business management and was firstly coined by Mr. Michael Porter in his best seller.