Exploring The Potential Of Different Marketing Techniques On The Marketing Activities Of Organisations

In the context of global expansion and competition of numerous businesses, effective marketing management is one of the key factors of success, playing an essential role in obtaining competitive advantage. Hence, the success of a company is determined by its ability to identify customers’ needs and offering products and/or services to satisfy them.

In summary, marketing is very important for a business to achieve success. Many businesses have a difficult time in this area. With the stiff competition, businesses struggle to stand out among others. Other companies resort in unethical and unfair schemes just to win the competition. But eventually find themselves in great loss and failure. As businesses all over the world enter into a gigantic marketplace, every business owner is faced with convoluted market competition. Nevertheless, any entrepreneur can be different and become successful in this matter. In every product sold and in every service provided, patience and hard work should take precedence to ensure quality. Products and services should be marketed honestly, planning should not be done with evil

Marketing Plays a vital role in a business, because of marketing the business can offer their offerings and to their customers and provides the services. Marketing is a combination of 4 P’s which are Product, Prize, Place and promotion, to Analysis the marketing of this business, I am explaining the

The following report is prepared as part of the assignment 2 required for the module Strategic Marketing of the BSc Degree in Business Management from the University of Wales.

(Toolkit.smallbiz.nsw.gov.au, 2015)Marketing is integral to the success of a business, large or small, with its primary focus on quality, consumer value and customer satisfaction.

Reaching the target audience is a major factor to achieving company strategic objectives. Marketers are key to the organization’s strategic planning especially as they sit down to align marketing objectives

Marketing is all about creating a really solid decision, which will lead to more money. In this paper I will give some history of my organization, and explain how each element of marketing affects the organization. In addition I will cover the industry in which the organization resides in.

| |Write a 700- to 1,050-word paper in which you describe the importance of marketing

Various people would think marketing would not be key within businesses, however, businesses require customers so that revenue can be generated and they can branch out to different countries. TV advertisements along with commercials and posters are used by companies so customers can see what they are offering. In addition, countless hours are put into finding target audiences and board meetings where concepts can be formed and distinguished. Marketing has shown to be a key factor in businesses but does not compare with the supremacy that human resources and finance embrace in the organisation.

Marketing mediums, tools, promotional strategies and consumer needs and wants change constantly. In order to penetrate any market segment and to grab

Marketing is perhaps the most important activity in a business because it forms the communication bond between the customers and the company, and it’s a key aspect of communicating the value of the product.

Reaching potential and existing customers can be done through various methods including – Social Media, Text Message, Phone, Email, Marketing and Advertising.

Marketing is selling the product goods and service by knowing the needs and wants of the customer and consumer (Kotler P, 2009). Marketing Management expertise has capable of knowing the change of an organisation to manage both the internal and external challenges of environment (Cant M C, et al, 2009). A company needs to classify the customer needs and identifies the demand of the supplying

In the other hand, traditional marketing is slowly being forgotten as we step into the 21st century because the products are expensive! With products being handed down from the factory through a middle man, before it finally reaches the hands of the consumer, many additional charges have been added on. As a consumer, surely people prefer to get the same product for a cheaper price! Aside from that, traditional marketing too, can be demanding in another aspect. Have you ever been approached by promoters, all ready to give a lengthy explanations about the product they are about to sell to you? The con of traditional marketing is that it requires investment of time for promotion for the particular product. The seller themselves, approach the costumer to promote the product. In other words, traditional marketing can be considered inefficient. As logic tells us, how many customers can the promoter approach a day? 30, 40 or 50 a day? Therefore, transmission of information for the particular product can be a slow to reach the customers when traditional marketing is used. According to the Harvard Business Review article written by Bill on August 2012, he said that the traditional marketing; including advertising, public relations, branding and corporate communications — is dead. It is because many people in traditional marketing roles and organizations may not realize they 're operating within a dead paradigm. But they are. The evidence is

Marketing management is the act of choosing and targeting different markets and creating good relationships with them, regarding the resources of the company.