Marketing Mix Of An Annual Business

The main key characteristic of this organization is dirt bike, high significant for “racing”. Their significance to the market is metal test,

A marketing plan can be viewed as a roadmap in which an organization navigates through a sequence of steps in order to promote a service, goods, or program (Thomas, 2015) (May, Apr 12, 2012). Therefore, in order to initiate the occurrence of any marketing activity, it is vital to have a marketing plan to follow in the event to create awareness, attract customers, and to gain business (Thomas, 2015). In having a marketing plan, the organization must delineate their marketing initiative through a sequence of designated steps by strategically organizing, marketing activities while defining who will be their targeted potential customers (Buttell, Jan/Feb 2009). In meeting the strategic objectives of a marketing plan, it should

1. For the new marketing opportunity and in relation to the product or service, answer the following questions?

Marketing mix can be describes as "the use and specification of the 4 Ps describing the strategic position of a product in the marketplace… A prominent person to take centre stage was E. Jerome McCarthy in 1960; he proposed a four-P classification which was popularized. (wikipedia.com)" The marketing mix approach to marketing is a model of creating and implementing market strategies. The marketing mix stresses the mixing of different factors in a way that both organizational and consumer or target markets objectives are attained. The 4 Ps of marketing are Product, Place, Promotion and Price. Each plays a key factor in the overall successful marketing of a product or service.

When developing a marketing plan, it is imperative to discuss its purpose. Marketing Plans provide comprehensive blueprints of overall marketing efforts, requiring research, time, and commitment, helping to develop business products and services (Kristen 2013, p. 20). Without effective marketing clients are unlikely to approach businesses and ask for services, and the marketing plan is designed to meet the needs of the target market (Stephenson 2010, p. 238). Developing good marketing practices will help give customers an understanding of how products and services are better or different from competitors

The term marketing mix was first used in the late 1940s by Neil H. Borden (NetMBA, 2007). The original marketing mix introduced by Borden consisted of product, planning, pricing, branding, distribution channels, personal selling, advertising, promotions, packaging, display, servicing, physical handling, and fact finding and analysis. Later E. Jerome McCarthy grouped the parts into the four P’s of marketing known as product, place, price and promotion (NetMBA, 2007). “A typical marketing mix includes some product, offered at a price, with some promotion to tell potential customers about the product, and a way to reach the customer’s place (Perreault & McCarthy, 2004, p.36). The parts of the marketing mix are considered to be the

* sold at the right price* in the right place* using the most suitable promotion.To create the right marketing mix, businesses have to meet the following conditions:* The product has to have the right features - for example, it must look good and work well.

Flight Centre is Found by Graham Turner in 1981, its first store open in Sydney, increases day by day, Now they 2500 worldwide stores which operate Australia, USA, India, China, New Zealand, Hong Kong, South Africa etc. They are first ever decline in the profit year 2005. More where stores available in all prime location near to all amenities and public can reach their easily.

The project has increased the College’s international and domestic brand recognition (4). However, it is still necessary to strength corporate marketing strategy to recognize the capacity of the College to perform (international) business projects (1).

The main idea behind company segmenting the markets is to tailor made its products for the different markets so as to serve and meet their needs. Communication used in these markets is also very different. An organization will first have to conduct a market survey to identify the needs of the various customers and later on design, implement and control the various products to meet these needs (Upinde, 2008). Targeting a specific segment of the market requires various coming up with marketing mix in right proportion. There are five main basic targeting strategies and which is; (a) Single segmentation, (b) Mass market targeting (c) product specialization (d) selective marketing (e) Marketing

By 2040, the world’s population is expected to reach 9.2 billion and this will create challenge in the education sector that needs solution. As the population grows, it is expected that quality education provision will be key. The university through the marketing faculty is uniquely and deliberately specializing their courses to find solution for the challenges. This campaign is aimed at examining diverse aspects of obtaining a marketing degree offered at our university from a business perspective coupled with evaluating our students’ experiences. The marketing department of the university has identified students, parents and academic sponsor as prospective clients and formulated ideas to communicate the benefits and selling points of our

Marketing mix is one of the most frequently marketing tool that company use to launch and promote its products. 4Ps associated with the marketing mix which are product, price, place and promotion. IKEA used the marketing mix to describe the essential elements of a marketing strategy. It is important to IKEA because it can help to determine the suitability of the product or service for a particular consumer base.

Today, the world has been acknowledged as a global village due to the advancement in business strategies especially in marketing. Essentially, marketing has become a fundamental ingredient for every business success. In this regard, it has become tricky for every competitor to survive in the market for a protracted period due to the high competition in the market. Consequently, enhancement of marketing strategy is frequently required. This helps in the achievement of marketing objectives and in the long run corporate objectives. In essence, marketing mix is one of the best strategies that have been used to achieve a competitive advantage over opponent organizations (Donald, 2014). Basically, marketing mix consists of several tactics that

To begin a business, the business plan is essential to insure that my business can bring profit and minimize the risks of the business. Customers are more and more demanding on service qualities, price, and guarantees, after sale services. Arlette Measures, a health and business writer, states that, “creating a solid business plan is the first step toward success in your business venture. From obtaining funding to hiring employees to planning for expansion, a business plan can be your guide to keeping your business on track. Your business plan can keep you focused on your goals and keep you moving forward when faced with obstacles”. I

Westwood, J., 2002, The Marketing Plan: A step-by-step Guide. 3rd ed., London, Kogan Page Limited, p