Marketing Mix and the Four P's

1469 WordsAug 20, 20066 Pages
The Marketing Mix and the Four P's The marketing mix is what most marketing people call "the 4 P's" and it consists of Product, Price, Place, and Promotion. "Some people will increase the marketing mix to the "five P's", to include people. Others will increase the mix to "Seven Ps", to include physical evidence (such as uniforms, or facilities) and process (i.e. the whole customer experience e.g. a visit to Disney World)" (Marketing Teacher, 2000). The marketing mix is a very important aspect of any marketing strategy and contains "the controllable variables the company puts together to satisfy the selected target group" (Perreault and McCarthy, 2004, Ch 2). The Product is the need satisfying item or service which the company…show more content…
All of these programs are offered because there was a need in the community for such programs. Parents wanted a safe place for their children to attend enrichment courses throughout the school year. The target market therefore is the families with school age children. The Price of the enrichment programs offered by the Supplemental Education department of Kyrene is based on what the competition is charging in other school districts. It is also based on what parents can afford and are willing to pay for such programs. It the price is set too high enrollment will decline and students will attend classes in other districts. If the price is set too low, the classes will be overcrowded or Supplemental Ed will not be able to meet all of their customer's demands. Discounts are also offered as incentives to retain or attract new customers to the Kyrene School District. The Place of the enrichment programs offered by the Supplemental Education department of Kyrene is based on convenience to parents and students alike. Most programs are available at school sites where students already attend during the school day. This provides easy access to the programs for the students and reliability and safety to the parents. These issues are a big factor in determining the success of the

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