FISHY BUSINESS
General outline of presentation
History, Products and services → (introduce 3 categories, talk about ornamental fish, markets served, focus on arowana), 4Ps for arowana, customer segmentation for arowana, Recent performance (drop in profits, focus on Arowana), PESTEL (focus on points that lead to fall in profits), Porter’s (focus on points that lead to fall in profits), SWOT (focus on points that lead to fall in profits), Recommendations , END.
What people are looking out for in our presentation, 5 main criteria:
1. Clearly identify the problems faced by Qian Hu
2. Come up with solutions to tackle the problem
3. Professionalism
4. Creative and innovative
5. Time management
Roles:
Edwin: Kenny Yap, Father Yap
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Students A: OH I KNOW!
1. Ornamental fishes
2. pet accessories
3. plastics (oh that is me inside the plastic bag btw, i love taking artistic pictures)
4. fish spa
5. longkang fishing!
Alvin Yap: (Core, tangible and augmented product) WONDERFUL! But today’s tour will just be on Arowana. And do you know why customers buy Arowana? It’s not just because the fish is very pretty but because it is a symbol of wealth and luck and all the uncle ah peh loves it! We sell 10 different varieties of the Asian Arowana and each of our Arowana is tagged with RFID microchip which is part of the online information query system and the other facilities available in our farm.
Student: Wow, so awesome? Oh yeah, Qian Hu has been able to gain a strong presence in countries like Singapore and China but how does Qian Hu distribute the products? We learnt in class that Qian Hu uses dual distribution where you reach out to different buyers by employing different types of channels for Arowana.
Andy Yap: Indeed. For walk-in customers, a direct channel is used where our valuable customers can take their time to view the Arowana and purchase it from the “House of Dragon”. We also utilise two indirect channels, such as supplying Arowana to local fish retailers and exporting Arowana to overseas distributors who would in turn sell
Smashburger is a rapidly expanding burger restaurant concept; they have announced a summary of its 2011 accomplishments and their marketing and expansion plans for 2012. Opening their first location in 2007 and growing rapidly ever since, now in 2011 Smashburger had yet another successful year of growth and consumer acceptance. Smashburger is quickly gaining national recognition for its juicy handmade burgers that are smashed fresh and served delicious, along with its localized recipes that celebrate regional taste profiles in
2. Sell the product through the existing distribution channels of the Agree line( distributed nationally and overseas to wholesalers and retailers through a system of manufactures’ representatives and factory salesmen.
The company sells its products through two separate channels of distribution. Each is treated as a
In order to receive the best prices for the highest quality fish products, I will equip myself and my buyers with seafood handbooks, seafood trade journals, and reports on current seafood pricing. Websites such as www.seafood.com and www.Sea-Ex.com will give us daily news and pricing data for the seafood industry. I would also get in touch with the Food and Drug Administration Office of Seafood Safety to request a list of all approved fish suppliers in my local area, as well as, the East Coast. To get the best prices and best quality at the same time, we will create statements of quality to give to our suppliers so they can contact us each time they receive products with our specified standards of quality (Feinstein & Stefanelli, 2012, p464). I will periodically evaluate our suppliers and supplier services and compare to the competition so that I am ensured that I have trustworthy suppliers who continue to offer me the best deals, optimal delivery schedules, and generous credit terms.
Our product is mainly sold through an indirect channel . We ship it to our wholesaler by train, who distributes it to our
Tiger Pipefish, Filicampus Tigris (Castelnau, 1879) faces harmless human uses, threat to humans, (tiger20%pipefish). These problems are Overfishing from accidental by catch, Habitat Lost, Run off and pollution (threats).To help these pipefish use more unaffected products that won’t harm .Chemicals could have a poisonos effect on the habitat of the pipefish. To help preserve the pipefish and their environment contain avoiding the purchase of Chinese medicine made from these species. Only buy for trade goods that come from areas prone to pipefish fishing. Fishmen shoukd be more careful when going fishing by being less destructive. If they give the wrong medicine that my solution could be implanted. The producers would
Three distribution channels with our customers: online, wholesale, and direct business that our sales representatives directly sell to customers.
Distribution has is closely dependent to that target market. Breezy’s Leather Goods distribution is going to target locally, in Downtown Wilmington, North Carolina. Therefore, the distribution channel will start as a local retail store in the Art & Antique district. Breezy’s will maintain strong well-known local distribution, but eventually expand its distribution to other areas of North Carolina. This will make Breezy’s products have more a statewide distribution. However, the ultimate goal is to make products available online where locals and people nationwide will have access to Breezy’s Leather Goods. This type of distribution is known as direct distribution. Direct distribution is where the vendor is the owner and manages all of the company’s resources in the value
Because the product is relatively small in size, Arnott’s are easily able to develop marketing campaigns to promote the product where the product is sold. Examples of campaigns would include point of sale ‘sell strips’ that hang from the supermarket shelves. This would increase brand awareness and shelf impact of the product.
The company sells its products through two separate channels of distribution. Each is treated as a
These distributors are the based out of the same locality. So, these distributors reaches out to retailers in the area through sales executives. These retailers range from small kirana stores to big mobile showrooms. Most of the revenue from prepaid connections and recharge vouchers comes through this channel.
1. What are the functions performed by the distribution channels in cosmetic products? How are some of these functions performed in Shiseido’s operation in China?