Marketing Analysis : Breezy's Leather Goods

The JW Anderson product range consists of menswear, womenswear and unisex garments and accessories. They currently produce six collections annually - two menswear and four womenswear.

Distribution channels are organized in several ways: conventional, vertical, horizontal and multichannel (Kern R. 2013). Some of these organizational methods are more structured than others. When a distribution channel deals with more than one independent producer, such as wholesalers and retailers, the channel is known as a conventional distribution channel. (Kern R. 2013) These channels are not normally known to be strong and typically don’t give the customer the quality of product that they deserve. In a vertical marketing system, the retailers, wholesalers and producers, join forces to create a unified front, promoting an individual product (Kern R. 2013). Vertical distribution channels are stronger than the conventional distribution channels because all of the companies involved carry some of the load of power. (Kern R. 2013) In a horizontal distribution channel, companies join up and combine all of their finances and resources, in order to take on more than one company or product (Kern R. 2013). A multichannel distribution channel is where a large corporation uses two or more marketing channels to better target their desired customer segments (Kern R.

Different retailing businesses have very different distribution methods based on the types of product that they sell, some arguably more effectively than others.

The camping category at Cabela’s encompasses a large variety of products that people use to go camping. These products include everything from tents and sleeping bags to knives and flashlights. The product offering is vast and the consumer has a chance to see the big picture and decide what kind of camping experience they will have based on what they chose to buy and take on their trip.

This is a strategy that can apply to products with consumable supplies. This is where the pricing at high prestige levels, otherwise they will not sell; customers equate higher quality with higher prices.

Price is an important factor in Burberry as price affects the value that costumers perceive they get from buying a product (Jobber & Ellis-Chadwick, 2012). Burberry uses competitive pricing similar to its competitors which produces a psychological effect on Burberry customers (Jacobson, n.d). If Burberry for example lowered its price dramatically then customers may believe the quality has decreased and may presume it’s not worthy to be named a luxury brand. However by being expensive it suggest better quality and desire to sustain its customers as well as making there products seem exclusive.

Southern Charm Boutique is a start-up retail establishment that will sell fashionable clothing to women of all ages. Southern Charm Boutique will be located in the downtown area of Norton, VA. My primary goal is to open one boutique. In the future I plan to expand by possibly franchising Southern Charm Boutique and/or building a well-known brand name. Eventually, we would hope to develop a website and reach a wide customer base.

Best Buy is electronic retailer that has brand names under 11 brand names in the United States. The company also has services in Canada, China, Europe and Mexico. It specializes in selling technology and entertainment products and services. The company became successful by using a low cost strategy and high cost customer service practices. The company has a lead market position because of its differentiation strategy, its brand names that are reputable and the many series of acquisitions.

Fashion Range Co. is a clothing retail company in Canada that offers great quality clothing for teenagers and adults. We are small independent company that compasses of 80-100 employees stretching across Canada making environmentally friendly materials for our fashion trend clothes while emphasizing the importance of sustainability. Our fashion trend is more demographically targeting young men & women aged 13 to 45. Our customers are part of a generation constantly looking for that next best thing. Our stores are mainly located inside shopping malls for our customers to best reach and online store at www.fashion-range.com. With a focus on the latest fashion trends, our customers can be confident in knowing they’ll receive

Barcade’s mission is to provide Iowa City with the social experience of a bar combined with the entertainment excitement of an arcade. This combination of games and drinks will allow customers to have a unique and memorable social experience, one they cannot get anywhere else. It is important for a business to have an effective mission statement. For a mission to be effective, it needs to be brief yet define what the company aims to do and why (Crawford, October 4, 2016). Barcade’s mission statement does this by stating what it plans to offer to its customers and why the customers will value the service. Barcade will offer customers a full menu of delectable drinks along with our main attraction which will be a variety of popular classic as well as sensational new arcade games. The arcade will feature some of the all-time top grossing arcade games such as Pac-Man, Donkey Kong, and Asteroids alongside newer digital games including Flappy Bird, Guitar Hero, and Angry Birds. In addition to these games Barcade will also offer shooting games, racing games, pool, air hockey, darts and more. The downtown Iowa City area provides an exceptional location for Barcade as it is home to one of the nation’s top party schools and nearly 30,000 college students. The bar scene in Iowa City is prosperous and the large population of young adults who reside there will be attracted to the unique idea of Barcade. Specifically, young adult gamers will be our target market because they are

There are two major components to Breezy’s strategic marketing plan: the target market and the best way to communicate the value of Breezy’s products to the market (Strategies in Marketing, 2014, pp. 14). Marketing strategy for Breezy’s Leather Goods will begin by having some simple goals such as increasing revenue, having well established prices, new product introduction, and increasing web advertisement. After a couple years, Breezy’s could increase revenue by several methods such as increasing the price of products, increasing awareness, and new product innovation. For example, Breezy’s would introduce the product extension of Breezy’s Footwear. In addition, to maintain stable or increasing prices, Breezy’s would maintain brand integrity, limit availability, and yet maintain and increase the

The main goal of the organization is to increase acceptance toward the changes made to the yearbook. The yearbook depends on two main target audiences to achieve their goal. The two target audiences are the active members of the organization and the student body. Both audiences have been analyzed in order to provide a detailed persona profile.

This paper will look at the chosen area of decision making, which was the Target Segment. This required the analysis of the different target segments available when marketing a backpack in a virtual game (MH Practise, 2016). The target segment, also known as the market segmentation, is a similar group of customers to whom a company wants to appeal to (Lamb, 2016). The purpose of market segmentation is to enable the marketer to tailor to the marketing mix. This will allow the company to ultimately cover various segments in a market. There are numerous ways to segment a market. This can be done through demographic, physiographic, geographic and behavioural segmentations (Pewa, 2016). Throughout the report the target segments

Distribution: Specialized distributors that can increase awareness of target audience at a lower variable cost than generalist wholesaler; specialized stores are significant influencers of target customer’s behaviors

Growth in China and other emerging markets expected increase sales by 7.8% in 2015, reaching $350 billion