Marketing Plan: Developing Strong Brands Essay

The highlights of this plan are using the marketing research data to find out the strengths, weaknesses, opportunities and threats of Mother energy drink to compare with competitors. By considering the consumer behavior, Mother energy drink introduce different types of

ICC Innovation, LLC is one of the companies that offer unique reporting services to the customer and companies. ICC Innovation offer direct access to information gathered from top 3 nationwide credit report agencies such as Experian, Equifax, TransUnion and their partners.

Orange Kingdom is a clothing retail store owned by Between, Inc. It is differentiated from its family brands such as Between and Old Marine, as it gives an upscale image compared to the other two brands, and targets young professional population aged mid twenties to mid thirties both men and women. It provides mid-scale work-to-play casual and business apparel, accessories, and shoes through about 500 stores including factory stores in the United States. It is also gaining market share in Asia, South America, and Europe as well. In this marketing proposal, I would like to discuss three service options to retain and acquire customers.

In this paper about the Marketing Mix, it will explain the elements of the marketing (product, place, price, and promotion). I have enclosed a chart about the Pricing Strategies Mix. I will also be selecting an organization by the name of Target in which I am familiar with and will describe the four elements of the marketing mix and how it impacts the organizations developmental marketing strategies and tactics.

A clear vision and strategy has been developed for Gatorade’s new energy drink the Drive Energy Drink. With that said, the next step to developing the product is to determine the attributes, the product life cycle, and positioning and price strategy of the product. Knowing the right look and feel of the drink can increase sales and use of the product. How will the product be introduced to the consumers? How long will the product last on the market until new ideas will need to be developed? What position will the drink have in the market and how will it differentiate among its competitors? What prices will the product be sold at to

3.Product – where are energy drinks on the product lifestyle? Justify. Which company has the dominant marker share? Justify using statistics.

3. What target consumer market should be chosen for a new energy beverage brand? § Seeing as the heaviest users of energy beverages are males between the

I. The rush that takes over your body when you take a sip of that refreshing drink keeps you wanting more. The power you feel after consuming this product, makes you feel alive and well enough to climb the tallest tower. II. Has it ever crossed your mind, what exactly is an energy drink?

The ability of any marketer to align their brands with emotions and images that symbolize exceptional athletic performance, high energy, and prowess in sports and in life will succeed. This is especially the case when the branding strategy is strongly supported by an exceptionally effective research and development (R&D) strategy, in addition to having exceptional control over quality, distribution and the entire customer experiences. Gatorade today holds over 75% of the total sports nutrition market globally as a result of their ability to orchestrate these diverse elements into a cohesive strategy. Gatorade was acquired by food conglomerate PepsiCo several years ago, which has given the brand added resources and global reach. As a result of the PepsiCo acquisition, Gatorade today is sold in over 80 nations (Huang, Sarigöllü, 2012). Gatorade has also successfully created a unique distribution-based niche for themselves, gaining the loyalty and trust of food and beverage retailers globally (Huang, Sarigöllü, 2012). This has helped the company gain more shelf-space in retail locations, accelerate its new product development efforts, and also ensure a higher level of cooperation with channel partners over each successful product generation (Tallon, 2009).

The Public has decided to extend the show for an additional two weeks after its currently announced closing. The announcement will be made to the general public in the coming weeks.

TRIAAD Research Group is a full-service marketing research company who has recently acquired a new client, Exotic Smokes Cigarette Company. This company has asked for a proposal conducting an in-depth study of consumer behavior to analyze the market for their new flavored cigarettes, using fruit and candy flavors. The marketing strategy must attract 18 to 25-year-old customers. Exotic Smokes Cigarette Company has allotted a $25 million advertising budget for the product. The purpose of this proposal is to identify successful marketing strategies for flavored cigarette.

I agree with the theorem that successful brands are built on successful products entirely for some product categories but partially for others. Products which meet a genuine customer need can become successful brands with minimal marketing effort by merely having a solid product that meets a need. Products which fulfill a desire must work on their branding in order to become successful

Since an increasing number of people focus on brand names instead of product, brands become important elements for customers to choose products (Carroll, 2008). When customers trust the brand, the benefits for the manufactures are generated. In the first place, brands can be used by products as the tool to identify and differentiate themselves from various products. Secondly, brands are helpful for companies to build a competitive advantage (Bick, 2009). Therefore, organisations take more attention to branding.

Marketing is an essentially about marshalling the resources of the organization so that they can meet the changing needs of the customers on whom the organization depends. As a verb, marketing is all about how an organization addresses its markets. Marketing is “The management process which identifies, anticipates and supplies the customer requirements efficiently and profitability”.

The proposals that we are going to depose are a planning of continuous action in order to confront the challenges, which BT confronts. The most important factor is considered to be the fact that the marketing environment changed rapidly after the deregulation of the telephone industry. Up to then BT was operating as a monopoly, ignoring the competition and ways to face it.