Marketing Plan of Mother Energy Drink Essay

2560 Words Nov 17th, 2013 11 Pages
Executive Summary
Mother energy drink aims to provide high quality energy for people. In June 2013, Mother introduced a new energy drink flavor which is Green Storm. This new flavor can expanded the Mother range to add a variety that is perfect for consumers who are looking for mother of an energy hit, with naturally sourced caffeine. The main idea of this marketing plan is to gain more interests of its customers, make more people to understand this energy drink.
The highlights of this plan are using the marketing research data to find out the strengths, weaknesses, opportunities and threats of Mother energy drink to compare with competitors. By considering the consumer behavior, Mother energy drink introduce different types of taste.
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Market potential

Mother energy drink will reach 20 percent market share of the total energy marketing share.

Marketing structure

Because there are lot of energy drink in the marketing such as red bull, monster, rock star, and amp and so on so this marketing is competitive.

Trend

1.1. Economic
With the development of worldwide economy, more young people can afford to drink energy. More and more care about their heather, so they will pay more money for their drinking.
5.2 Technology
Energy drink is not like normal drink, it have many trace elements to replenish people which they loss. That need high technology to make it, the higher technology the better effect.

Competitor analysis

As a famous energy drink company, Mother is a drink company marketed to Australia and New Zealand by Coca-Cola. Mother has several considerable competitors.
The competitors could be classified as direct and indirect competitor. The direct competitor is like the monster, red bull, rock star and amp. The indirect competitors are like some vitamin water, sports water and coffee, which are has the similar effect as energy drink.
For comparison, red bull is considered to be the most competitive energy drink. It is one of the most popular energy drink brand in the world and it is effective work. The other competitor is amp energy, which is belongs to Pepsi company.

Strengths and weaknesses

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