Essay on Marketing Plan

Satisfactory Essays


1. Introduction.
Computers and Electronics is a booming industry with technology enhancing rapidly and products available not only in the marketplace but also in market space i.e. E-Commerce. Online market is growing day by day with many taking advantage to compare the best process available for products. Harvey Norman will need to embrace and collaborate E-Commerce as competition is Fierce and Harvey Norman is stepping late into this booming online industry.
2. Brief background of the relationship between Harvey Norman and the industry context.
Harvey Norman is a main brand name in the three brand names under Harvey Norman Holding Limited. It is an Australian Retailer Giant that comprises of Electrical, Computers …show more content…

However, the majority income of the company is generated from Furniture Retailing in Australia industry; therefore, the target market is families.
5. Customer value.
- Firstly, the very latest products are deliberately showcased in all stores.
- Secondly, price skimming before commencing a series of discounts. Include extra features such as extended warranties and easy finance.
- Thirdly, superstores locate in major malls and new stores position in growing regional centers.
6. Recommendations to senior management
- Management culture needs to change to adapt with the new online industry. Creating an attractive and friendly web site is vital so that customers can access the information about products from Harvey Norman and buy the products everywhere and whenever they want instead of coming to the stores.
- Developing sustainability plan is essential for the company’s sustainable development.


Harveynormanholdings (n.d). Harvey Norman company profile. Retrieved 4th April, 2013 from
Ibisworld (2012). Harvey Norman Holdings Ltd - Premium Company Report Australia. Retrieved 6th April 2013 from
Milman, O (n.d). Kogan escalates battle with Harvey Norman with new range. Startupsmart. Retrived 4th April 2013 from

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