Essay on Marketing Plan

Harvey Norman is one of the biggest consumer electronic retailer in Australia (D Richard, 2010), well-known for its recognisable brand name and local community involvement, Harvey

The strengths of the Lowe’s Company include: established presence and efficient merchandising, strong logistics and distribution system, and focus on seamless multi-channel experience. Right now Lowe’s is the second largest home improvement retailer in the world and are currently number fifty-four on the Fortune 500 list. They are also number thirteen in the top fifty US retail brands list. They cater to numerous customer types through their stores and have a proficient marketing plan that they use to increase their customer base. As of this past February, Lowe’s has operated 1,745 stores with only thirty-one in Canada and two in Mexico. Each of the different stores make up specific sections to effectively target the different needs the

Harvey Norman holdings Ltd has its strength on the scale of retails, such as electrical products, furniture and so on. It has a very popular slogan saying that ‘Go Harvey, Go Harvey, Go Harvey Norman’, which makes a brand effect for the company. Besides, with the comparative advantage of its size, the HVN also has superiority of buying in bulk. It has relative lower cost for retail so that the price will be lower. Moreover, Harvey Norman follows the solid franchise model, which shows that approximately 35% of its revenue is generated from its franchise.

According to Turban and King (2003), internet technology renders retailers an additional channel for branding, transactions and customer relationship management, the adaptation of which may drive down retailers’ transaction costs, and ensuring faster and higher quality of customer interactions, resulting in enlarging the existing markets and consumer base. M&S realizes this and have tried to sell clothing via high street stores as well as via internet though they have experienced cost cutting, rationalisation and management changes in order to revive their business in recent years. Internet technology might enable sustainable competitive advantage, but problems remain on how to physically organize their online retail operations.

effort by Lowe’s to expand their service offerings to become an end to end solution provider for customer’s kitchen remodeling projects. The main challenges faced by Simpson were how to move into kitchen remodeling business? and how to position Lowe in the market? Another challenge was how to reach the customers. With NGIS there is a greater emphasis on customer interaction, this can be achieved by creating an integrated marketing communications plan that would combine the traditional as well as emerging marketing communications channel. The key challenge here

Marks & Spencer is a large company listed on various stock markets, which a widely spread operations in many countries. The size of operations of the company and high reputation in the

Harvey Norman – Is an Australian based retail provider of electrical, furniture, computer, entertainment and home goods.

HN (Harvey Norman) (established in 1982) is recognised as one of the most efficient businesses in Australia at marketing their products predominantly in regard to knowledge and the implementation of their Marketing Plan and the necessity in regularly monitor the effectiveness of the marketing plan. The role of marketing is to connect a business with their consumer and the potential or future customer base. The role of marketing in HN is a huge part of its success story.

The first is the great need for small businesses for future economic growth, locally and internationally. There is a tremendous need for small business to keep up with technological advances and environmental changes. Small business can innovate and create new jobs at a faster rate than their larger competitors. Unfortunately, living in times of high crime, recurrent

2》 Other beer brands have occupied large market capacity, market share of Carlsberg and Budweiser far exceeds that of Tsingtao beer

Next, there is a moderate threat of substitute services. More and more offline companies are tapping on the vast potential of the online market through the creation of their online retail sites. For example, if someone wants to get a Dell computer, he may choose to go to Dell’s online store to purchase it. However, the uniqueness of the online auction site is that almost everything under the sun can be listed for sale. If a person is looking to buy something special, he can more often than not find it listed on eBay.

Harvey Norman is now a public company that is listed on the stock exchange, whose principal activities primarily consist of an integrated franchising, retail and property entity. It is one of Australia’s most successful retail groups, operating more than 150 franchised department stores, which focus on selling computers, home entertainment equipment and home appliances. It offers Australian consumers an extensive product range, cutting edge technology and market leadership in most product categories. In this report, an in depth industry and company analysis will be provided in order to gain an understanding

Now web based shopping and stores have the capability to reach more consumers and entail lower startup costs (Lang, 2016). However, one of the major drawbacks on online retail is drawing in customer awareness about your business. As, online businesses involves investing in vast amounts of innovative ways in which to market your services, products, and actual website or you will lack being nonexistent to consumers because they have no real active way of knowing about you. Marketing is a highly important aspect of online retail as it vitally important to build awareness and enticement to your business as well as build customer loyalty. Moreover, marketing in its traditional capacity of manufacturer to wholesaler, to retailer still is alive and well today, however customer demands for lower costs and ease of convenience have placed an added amount of pressure on all marketing channel intervenor to account for their existence (Ferrell & Hartline, 2014). Additionally, other forms of distribution have emerged more opportunities for more direct distribution such as catalog and direct marketing, direct selling, home shopping networks, vending, and direct response advertising (Ferrell & Hartline, 2014, p. 178).

Currys PC World is the biggest online electrical retailing store that is operating in the UK as well as Ireland. The organisation tends to significantly attract number of customers each year from national as well as international consumer market as the e-commerce website of Currys PC World is functional around the world. The company represents to have wide range of white good, telecommunication ranges and information technology products for both male and female customers. The online-only business model of Currys PC World makes it highly possible for organisation to sell the products at preferably lower prices, thus organisation is engage in increasing customer loyalty through which expand its market share as well as attain competitive advantage

The proposals that we are going to depose are a planning of continuous action in order to confront the challenges, which BT confronts. The most important factor is considered to be the fact that the marketing environment changed rapidly after the deregulation of the telephone industry. Up to then BT was operating as a monopoly, ignoring the competition and ways to face it.