Executive Summary
This marketing plan is about a new brand called “Elegant Apparels”. Under this brand, we will provide females different types of clothes which are according to their requirements.
We will initiate our business in January, 2015 as it is the start of financial year as well. We will start our business from New York as it will also work as our headquarter city. But we will expand our business from city to city starting from New York to California and then Los Angles. As these cities have more diversified population, we will attract more customers and ultimately strong customer base. We will work slow as we believe in gaining trust of customers. Due to the fact that it is the start of the business, we will use social media to advertise our clothing. We will make Facebook page as it will be main source of advertisement. We will also use it for getting feedback from customers. It should also be noted that since we do not have any current outlet due to lack of financial resources, we will start operations of our business through Facebook. We will use it to update our products and provide deals and prices of products as well. We started our business after complete marketing research which included surveys form females belonging different sectors of society like schools, offices and universities etc. they gave us opinions about type of clothing they want and the price range in which they want clothes. After analyzing results with actual marketing data, we conclude
reach 47,476 units which will result in $166,166 in dollars during the third quarter of our first
When looking at Stonehill’s mission statement, I find that I reside with the ideas and goals of this college. The next 4 years in college are quite possibly the most important years in my life for setting up my future both for my career and to shape who I am as a person. I believe that God has given me the chance to be an individual, and that Stonehill can work with me to help discover just how to do that. I am a very strong believer in individuality and that everyone should be free to express their passions and character. I see myself being able to show the community who I am and what I can do as a person at Stonehill.
The geographic target area that I am choosing is the Houston Hispanic Market Area, San Antonio Area, Corpus Christi, and a few more highly populated Hispanic areas.
There are over 1.1 million men and woman amateur and pro bodybuilders alone in the United States. The IFBB has competitors age ranges from as young as 16 years to as old as 83 within a range categories for competition, The NutiBullet Pro is a necessary tool to assist the competitors in preparing for competitions fulfilling a need for a quick, convenient and easy way for bodybuilders to create their protein shakes, whey smoothies or one of their required 6 to 7 meals a day.
Adolf Hitler became the Chancellor of Germany in 1933, the same year that Baldur von Schirach became the Youth Leader of the German Reich. There were divisions of girls and boys in the youth including The Hitler Youth, The Young People, and The League of German Girls which included “Faith and Beauty” (Epstein 74). The Nazi party successfully mobilized the German young to become one of them and did so by providing a false sense of hope, creating a feeling of belonging, and encouraging rebellion.
Wow what a fireball ChaCha is, and as you mentioned she is fiercely independent. Unfortunately, Bob has been out of town since early Tuesday but returns home this afternoon. ChaCha is my shadow and we have been spending a lot of time together. Tuesday and Wednesday we ran (jog/trot) and she did great, didn't over do it just about two miles, went out early this morning and walked the block which she enjoys, we do that twice daily - long walks that is. We spend most of the day out, we've been to the Red Cross office, Home Depot, Petsmart, Hollywood Feed and I took her with me to the university last night (I lent a friend a book) - she sure is a hit and your right she perfers men! Athena was the same way as well, she was Bob's dog and Apollo was
Our company understand that we have to satisfy the people’s need. Then increase our market share and expend our production. Taking this into account, we come up with following objective for our product: Supa-F
• Consumer market that is interested in making amendments to recipes to feed their target amount.
Dragonfly Designs already offers custom-made items and now we would like to expand our product lines and offer do-it-yourself items. Our existing location can be renovated to add the space needed for this service. We would also like to build a new facility with a larger work area for the do-it-yourself projects and kilns in the back area. The back area would be large enough to hold the inventory for both store locations. To accomplish these objectives, land needs to be found and purchased for the new facility. Bank financing is necessary for the building of this new facility but not needed for the renovations at our existing location.
The elegancy couture plan will focus on selling and designing fashionable clothing for the millennium generation. The purpose of the plan is to provide a new fashionable look and to fill the unnoticeable void in the Ivory Park women’s clothing market. Elegancy couture will combine elements and features of other existing stores to try satisfy the needs of customers. The company will handle all internal production steps and all clothing will be manufactured in one factory compared to other competitors. Customers will have the opportunity to choose and make their own designs, make additions and substitutes to what they desire. Elegancy couture will cater good quality apparels to this unfulfilled market segment.
The Elegant Hub has been established since 1990’s which has been able to achieve the brand image of one of the most famous working women apparel brand that provides sophistication and elegance to their wardrobe. The organization aims and commits to cater and provide valuable service to its customers with the latest designs, cuts, and colors that are fashionable oriented as well according to the women working environment.
This draft is intended to provide an overview and a quick summary of a market analysis for an all organic dine in and drive through restaurant located in a population metro area. The following categories will be included.
The collection will contain casual, cocktail and evening dresses, coats, shirts, jackets, skirts etc. The business intense to market its line as an alternative to existing clothing lines and differentiate itself by marketing
Whenever introducing a new product to a current market, an organization will need to prepare for challenges they may face. For this reason, Kohler will need to be smart with our promotional and advertising objectives when introducing Hygieia to the commercial and residential markets. Our objectives will focus on building awareness, creating interest, providing information, stimulating demand, and reinforcing the brand. Working with our big box retailers, we will need to work closely with channel members and our sales force to help with the execution of our promotional objectives to be effective (CITE1).
A brand image is defined in terms of how the customers perceive the brand (Allen, 2016). A brand image constitutes the basis for better strategic marketing decisions on the target market segments for the product position in the market. The entrepreneur should attempt to build a unique brand image which will differentiate his product or service from others in the industry (Lee, James, & Kim, 2014). La Bambinière has its name as the brand image which derives from the French word “Bambin” or little child; and the purpose is to create an attraction just with the name. In addition, La Bambinière will design a symbol depicting infants being nurtured.