Marketing Plan For Apple Inc.

Apple Inc., which was formally known as Apple Computer Inc., is a multinational corporation that designs, develops and sells a wide variety of consumer electronics, personal computers, and computer software. It is located in United States of America California and has its headquarters in Cupertino, California. Among its adequately known hardware, products in the market industry are; iPhone Smartphone, iPad tablet computer, and iPod music player among many other computer accessories. Moreover, it develops and sells the following computer software; iOS and OS X operating systems, Safari web browser, iTunes media player, and iWork and iLife creativity and productivity collections. The market for smart phones equated to normal cell phones is comparatively small but will upsurge in the future. Currently apple has approximately 4.2% of the global handset share of the market. The objectives of this plan are to upsurge market share to 6% by July 2012 and to surge to 10% by January 2013. To obtain 5 additional fortune 500 indentures to utilize the iPhone.

Apple Inc, best known as Apple is an American based global company that designs and sells electronics, PCs and computer software. The company was established in 1976 by Steve Jobs and Steve Wozniak and was incorporated in 1977. Some of the Apple’s best-known products are the Macintosh range of personal computers, iPod, iPhone, and iPad. By 2012, Apple reported to have more than 300 retail stores located in more than 10 countries in the world and more than 60, 000 employees on permanent employment, and about 2,800 on temporal employment. Despite the success the company, Apple has faced hard competition from other electronics manufacturing companies. The objective of this paper is to develop a strategic plan that will enable Apple improve its position in the personal computer industry. The paper will use Michael Porter’s forces; key success factors, SWOT analysis and the competitive strength to point out specific, workable recommendations that will allow Apple stay afloat and improve its position in the personal computer industry (Gamble & Marino 2012).

Attending college opens many doors and provides many opportunities, however, it comes at a cost—a cost that poses the biggest challenge facing students today. The expense of tuition, room and board, and the cost of required textbooks and supplies are exorbitantly high for many individuals. Working while going to school is an option to minimize debt, however, earning potential can be limited due to class schedules and the time required for studying. Fortunately, a plethora of scholarship opportunities in which students can take advantage are available to alleviate some of the costs associated with attending college. Additionally, steps such as offering a variety of meal plans and housing options as well as encouraging students to utilize

Apple Inc. is a leading worldwide retailer of computers, tablets, cell telephones, and other entertainment items. Apple needs new development techniques, product development and a leader in the mobile market. The implementation plan below will show the group of action best suited for the corporation along with the implementation process, assessed risks and financial projections used as the basis for moving the business before.

Promotion strategy is the way use to promote about the services or products to public relations and customers through advertising, selling, sales promotion and public relations.

Innovative –Every one of the Apple’s products has revolutionized the technological market in several ways. For example, iPhone’s touch screen and mp3 functionality was introduced as a market first.

The limitations which Apple uses in their market research to the development of their marketing plan are imperative as it confirms the research is up-to-date and accurate/specific. This is because if the research is wrong then it would influence on the marketing plan which would not be successful and effective. Market research is when Apple collects and gathers data because it is valued to the business as it classifies the gap in the market and classifies the opportunity for the business in order to be successful.

Apple Incorporated is the leading innovative technology company in the mobile phone community. The business was founded by Steve Jobs and Steve Wozniak, who created a personal computer located in Cupertino, California back in January 3, 1977. The mission statement simply states that Apple is committed to bringing the best technology experience to educators, students, creative professionals and consumers around the world through its innovative software, hardware and Internet services.

This paper comprehensively describes the marketing plan of a charismatic organization Apple Inc. The main focus of the paper is to describe the most important marketing strategies which Apple has espoused from the date of its emergence and different challenges which it has faced from time to time. The paper begins with an introduction to the organization. Apple Inc. is an American MNC; engaged in the business of developing and marketing of IT products. Apple has expanded its business operations all over the world. Every product which Apple introduces has its own target market; it develops marketing plan and strategies for each of its products separately (Apple, 2012). Apple's strengths include strong brand image, financial strength, product and process design, and highly efficient operations management while high prices and inability of up gradation of some products are its main weaknesses. Apple has threats from its competitors, increasing costs, and economic situations but has greater opportunities in entering new markets, making strategic alliances, and bringing innovations through efficient R&D. Before entering new markets, Apple has to analyze the business environment through sensitivity analysis, and then decide a framework for the future strategies.

both the nature of the target market and the nature of the innovation by asking questions such as:

The successful company that I have chosen is apple. Apple was established in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. Apple is one of the leading innovators in technology that designs and markets electronics, computer software, and personal computers. Apple products are one of the most dependable devices out there. Apple is an American company. The company 's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes the Mac OS X operating system, iTunes media player, Safari and etc. Apple is known for their strategic innovative management practices.

Apple Inc. designs, manufactures, and markets mobile communication and media devices, personal computers and portable digital players. Apple Company also sells various related products like software, services, peripherals, networking solutions, third-party digital content and applications.

This report will discuss Apple’s Integrated Marketing Communications (IMC) Programme for their iPad product and how this is coordinated to communicate the iPad’s product positioning strategy. Apple’s iPad is a tablet computer adding a new genre to their mobile devices. The report will discuss the brand positioning and any recommendations for future IMC planning.

Apple is involved in the design, development and marketing of personal computers (PC) and related software, peripherals, network solutions, portable digital music players, and associated accessories. The company’s portfolio of offerings comprises Mac computing systems, iPods, iPhones, and servers .The company’s software applications include Mac OS,iLife , iWork, and internet applications like Safari and QuickTime, among others. The company mainly operates in the US. It is head quartered in Cupertino, California and employs 32,000 employees.

This lesson focuses on making your app easier to find than those of your competitors, not app development. You should consider app findability before you publish an app and for each new feature update. If you’re interested development, Apple and Google have excellent resources.