Marketing Plan for a Premium (Branded) Product

PetSmart is one of the largest specialty pet retailers of service and solutions for the lifetime of pets. More than 1008 stores are open in the United States and Canada that provide pet foods and supplies that are priced reasonably. PetSmart provides all types of services for pets including pet training, pet grooming, pet boarding and adoption services. In addition to providing impressive value PetSmart has the broadest, deepest product range in the industry, including thousands of products exclusive only to PetSmart. Every year PetSmart takes care of the grooming for hundreds of thousands of pets in what PetSmart calls its PetSmart Salons. These animals are groomed and pampered by stylist who have

3) Vacation Goers: This segment includes retired couples who love to travel. They want to look back on their great memories of traveling around the world. They have more free time than the other segments, so they can devote more time to putting together their scrapbooks. This segment 's age is between 50 and 70. Their income range is $50,000 and over.

The potential threat of new entrants is low as it costs high when it comes to producing a high performance car. The barriers to entry present a low threat to Porsche when it comes to a brand that could immediately match and threatens Porsche’s current brand and market share. The lack of research and development, the technology that was hone throughout the years for Porsche and the Brand recognition that was built throughout the years pose as a difficult and near impossible for any new brand to come into the market and have such an impact.

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BMW 3 Series is famous and best selling product line yet. Having sold globally around the world, it is regarded as the best sport sedan vehicle in the world. Due to its popularity and fame, it has high market demand growth, high business in the market share and constantly expanding its 3 Series flagship line. Results of high market demand on the ever growing 3 Series product will result in high market share for BMW. BMW 3 Series over toke its rival with the 3 Series because of its premium sedan feel, luxury premium line, higher driving technology compared to its rivals such as Mercedes and Audi despite both being German Automobiles. When it comes to BMW, they have an advantage because their products give consumers more varieties to choose from such as different trims levels, engine, and specification. Living up to its slogan “The Ultimate Driving

In adopting its Strategy 2020, the Audi Group has focused its core brand Audi on the challenges of the future. The strategy took on firmer contours during 2011 as the full potential of the mission “We delight customers worldwide” was explored in greater depth. It now gives more weight to new issues that have emerged as a result of heightened environmental awareness, growing uncertainty about the future availability of fossil fuels and increasing urbanization.

The industry for superior luxury cars is a highly exclusive one with a few automotive makers making their presence felt. The major market share is held by Porsche which is known to have formidable rivals like Benz and BMW. The SUV supercar segment is a highly evolving one where manufacturing style localities and units are the decisive forces that ultimately culminate towards the cost of the car.

As part of the Course ADO13, Fashion and Textile Merchandising at RMIT University, we (Rebekah Best, Vy Costen, Daniyal Malik, Jessica Pola and Madeline Whelan) have created the following formal Marketing Plan, which was conducted on the Australian fashion retailer, Bardot. This Marketing Plan was created to assist Bardot in analysing their current situation, and to create strategies to improve their future. The base research performed for valid

Audi in some way is able to cater to different types of clientele the reason for that is once your branded with them you tend to see the same people coming back which then shows good customer service these people can be known as a client for example

Audi is a German car company which manufactures, design, engineers, produces, markets the luxury cars across the world. Since 1966, the Volkswagen group owns the 99.55 % ownership. The pat slogan of the company is “Truth in Engineering”.

As previously stated, there is currently no other electronically programmable pill dispenser on the consumer market. Prior to patenting the XG Electronic Pill Dispenser, consumers were mandated to open their pill containers each and every time dispensary was required. This is the main avenue of personal, medical dispensary in use today.

Audi has a goal to become the worlds largest luxury car brand by 2020. This is an ambitious goal and Audi has outline this process in it's Strategy 2020. Audi has an ambitious

Volkswagen differentiated their strategy. It involves positioning the group on top of motor manufacturing by the year 2018 with increased service delivery and customer satisfaction. They are practising their strategy by doing quality products, new designs and always improving and expanded services above the normal standards. Increase of competitors in this filed they need greater effort needed to maintain the revenue, market, costs, and to keep customers.

The following report will focus on the Volkswagen Company and how they will improve and rebuilt their image. This has been a result of the catastrophic carbon emissions issue that surfaced in 2015. Competitors such as Ford, BMW, General Motors, Audi and Toyota will be discussed and indicate where VW can focus their changes on and learn from these. Furthermore, this report will show a situation analysis on the automobile industry leading to the problems and opportunities for VW. These analyses will be followed by an evaluation matrix outlining a contingency plan. Following this, a three level product concept will be conducted to assess VW’s core product and actual product after completing an internal analysis. These evaluations will result in a list of marketing strategies and an action plan for VW’s executive team to meet. Research has been sourced from industry websites, academic research and competitor analysis.

Porsche is one of the most well-known brands in the world. In customers' minds, Porsche stands for exclusivity, class, and high quality. The company's marketing strategy is oriented towards identifying the needs and preferences of a small group of customers and on developing car models that satisfy these needs. However, Porsche was forced to introduce several models on the market that were not in accordance with what typical customers of the company usually prefer. These models refer to lower-priced cars, but also to high class SUVs like Cayenne and Panamera.

However, due to its unique targeting strategy, it has not win compatible brand recognition among the public. Although Audi enter much earlier than BMW and Benz in the luxury car market, its marketing strategy limited increase of public brand recognition even Audi has over 100 years’ history. Besides, although its styles are highly accepted by the targeting customers, there are a growing number of people who can afford luxury cars for family use in China. Lack of vitality is limit of its further market expansion. On the contrary, its major competitor in China, BMW, has launched a series of marketing strategies to promote its high-performance, manoeuvrability, as well as stylish design to attract young people (BMW, 2009) in order to expand its market share. Therefore, although Audi has achieved success in the targeting market, it may consider further development through diversification in product line and advertising campaign.