Marketing Plan

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Company G 3-Year Marketing Plan Assessment Code: MKT1 Student Name: Cheryl Hebert Student ID: 000234425 Date: July 7, 2014 Mentor Name: Amy Stonoha Table of Contents Introduction 3 Mission Statement 3 Product Description and Classification 3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 4 Strengths 5 Weaknesses 5 Opportunities 6 Threats 6 Market Objectives 6 Product Objective 6 Price Objective 7 Place Objective 7 Promotion Objective 7 Marketing Strategies 7 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Tactics and Action Plan 8 Price Action Plan 8 Place…show more content…
As previously stated, there is currently no other electronically programmable pill dispenser on the consumer market. Prior to patenting the XG Electronic Pill Dispenser, consumers were mandated to open their pill containers each and every time dispensary was required. This is the main avenue of personal, medical dispensary in use today. SWOT Analysis The Strengths, Weaknesses, Opportunities, and Threat (SWOT) analysis is used to depict Company G’s core competencies as they relate to perceived market adaptability of the XG Electronic Pill Dispenser. This SWOT analysis can be a true indicator of the survivability of this product as a child of the Company G family line of products. STRENGTHS *indicates core competency XG Brand and Logo * Electronics Expertise * Low debt to equity ratio WEAKNESSES Supply Chain Requirement for additional raw material Brick and Mortar locations only OPPORTUNITIES Expand to internet market Expand brick and mortar market Explore additional target audiences THREATS Once on market, rivals may arise Fixed income of target market Strain on fixed, current relationships Strengths The XG Brand and Logo are readily identifiable or recognized in the consumer electronics industry. This will lend itself to high marketability via advertisement. This is considered one of our core competencies. Company G has long been recognized as a world leader in the

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