Marketing Plan

2099 Words Aug 8th, 2014 9 Pages
Company G
3-Year Marketing Plan
Assessment Code: MKT1
Student Name: Cheryl Hebert
Student ID: 000234425
Date: July 7, 2014
Mentor Name: Amy Stonoha
Table of Contents

Introduction 3
Mission Statement 3
Product Description and Classification 3
Consumer Product Classification 3
Target Market 3
Competitive Situation Analysis 4
Analysis of Competition using Porter’s 5 Forces Model 4
SWOT Analysis 4
Strengths 5
Weaknesses 5
Opportunities 6
Threats 6
Market Objectives 6
Product Objective 6
Price Objective 7
Place Objective 7
Promotion Objective 7
Marketing Strategies 7
Product Strategies 7
Price Strategies 7
Place Strategies 7
Promotion Strategies 7
Tactics and Action Plan 8
Price Action Plan 8
Place
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As previously stated, there is currently no other electronically programmable pill dispenser on the consumer market. Prior to patenting the XG Electronic Pill Dispenser, consumers were mandated to open their pill containers each and every time dispensary was required. This is the main avenue of personal, medical dispensary in use today.
SWOT Analysis
The Strengths, Weaknesses, Opportunities, and Threat (SWOT) analysis is used to depict Company G’s core competencies as they relate to perceived market adaptability of the XG Electronic Pill Dispenser. This SWOT analysis can be a true indicator of the survivability of this product as a child of the Company G family line of products.

STRENGTHS *indicates core competency
XG Brand and Logo *
Electronics Expertise *
Low debt to equity ratio
WEAKNESSES
Supply Chain
Requirement for additional raw material
Brick and Mortar locations only
OPPORTUNITIES
Expand to internet market Expand brick and mortar market Explore additional target audiences
THREATS
Once on market, rivals may arise Fixed income of target market Strain on fixed, current relationships

Strengths
The XG Brand and Logo are readily identifiable or recognized in the consumer electronics industry. This will lend itself to high marketability via advertisement. This is considered one of our core competencies.
Company G has long been recognized as a world leader in the

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