Marketing Recommendations And Analysis: Marketing Recommendation And Analysis

In order to effectively undertake market research on customer behaviour; such as expected prices, how they react to certain methods of research and what kind of care do the customers expect after the purchase is made, it would be best to use observation along with focus groups. Surveys, if used, should be done face to face by door knocking as it is more convenient and has a high response rate. The survey should include quantitative and qualitative type’s questions in order to get a `broader view of the customers’ behaviour. Questions could include “What do you think affects your behaviour

As I reflect back over these last five weeks I now have a clearer view of marketing and how it affects not just the consumers of the world and the companies with their marketing managers, but how it affects me. Yes, I am a consumer who clips coupons, budgets my finances, and looks for sale items and this marketing class has taught me that marketing is more than selling or advertising. Marketing managers have a difficult job, as marketing involves identifying, meeting and satisfying the needs of customers or clients with goods and or services. Coming up with different strategies and marketing mixes is challenging because we live in a changing world with people who needs and financial situations are different. Yet still marketing engulfs every part of our daily lives. From what type of breakfast we eat, to where we shop, and even in our work environment. As I examine marketing, I will blend aspect to my career path as I make myself marketable for the future and aid my employer in the growth and survival in the economy.

After review the information on past and estimated in the future, company, products, competitors and branding, I recommend the following strategy:

Strategic Issue: Throughout the case, it becomes clear that competition may be hindering your product from leading the market. A limited amount of compact company resources and the constant technological advancements may prevent the company from performing to the best of its capabilities. In order to address this issue, we recommend that you investigate our recommendations to increase market share by implementing the strategies that will be discussed in this memorandum.

We are aware by now that planning and executing one strategy over a decade is not feasible in today's ever-changing market. In order to be competitive in the market, you must be flexible and move on opportunities that will give you a competitive edge against your competitors.

6. A proposed communication strategy throughout the implementation of the marketing activities. Your communication strategy should ensure that all team members are kept informed of each other’s activities.

Marketing strategy is a method of focusing an organization's energies and resources on a course of action which can lead to increased sales and dominance of a targeted market niche. A marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firm's marketing goals, and explains how they will be achieved, ideally within a stated timeframe. Marketing strategy determines the choice of target market segments, positioning, marketing mix, and allocation of resources. It is most effective when it is an integral component of overall firm strategy, defining how the organization will successfully engage customers, prospects, and competitors in

On the other hand, the managing marketing implementation is the process that helps customers to keep in mind the strengths of the company. In order to accomplish this, three stages are required to be followed such as an analysis of the markets and trading environment, determination of core markets and brand positioning and last, but not least, setting up flexible programmes for implementation. Controlling the marketing plan should include the flexibility of objectives, empowerment for environmental changes and monitoring, in order to allow new opportunities for the business.

Snapchat is an image messaging application software. The application was created by Reggie Brown, Bobby Murphy, and Evan Spiegel. It is viewed as a fun messaging application that allows users to share moments. Fundamentally, users can take a video or photo, add a doodle or caption, and send it to their friend or friends. The recipients can only view the Snaps for a maximum of ten seconds after which they disappear. Users can not only share videos and pictures but also texts and drawings. Snapchat was introduced barely five years ago and has within the short period of time attracted many users, especially, young people (Herring, 2014).

Strategic Issue: Throughout the case, it becomes clear that competition may be hindering your product from leading the market. A limited amount of compact company resources and the constant technological advancements may prevent the company from performing to the best of its capabilities. In order to address this issue, we recommend that you investigate our recommendations to increase market share by implementing the strategies that will be discussed in this memorandum.

Every organization needs to have a marketing strategy so that they know who are their competitors, which market they need to target, do they have resources to compete in that market and what strategies they need to adopt to gain competitive position in the industry. The most important thing is with the help of marketing, company is able to make people aware of its product.

Background: Marketing analytics can give a company a vast amount of information in several spaces of marketing: website metrics, social media (SMO), web-analytics data and SEO. A company that gathers a wealth of useful data from marketing analytics can make effective marketing decisions, and create new marketing campaigns and programs in order to capture additional market share through in store and online purchases. Marketing analytics has the ability to answer the following questions which, if left unanswered, could be detrimental to a billion-dollar brand: Are marketing resources being allocated correctly? Are we targeting the right channels: mass merchandisers, dollar channel, super-markets, convenience stores or via online? How should we prioritize our marketing budget for next year or the year after? How influential and profitable are our marketing campaigns compared to our competitors marketing campaigns? Within marketing analytics the focus of this briefing will be on developing consumer relationships via social media/digital marketing.

Long term plan should be put in place. If we can’t beat our competitor in price, we should deliver the right amount of product at right quality and faster than our competitor.

Marketing strategies serve as the fundamental underpinning of marketing plans designed to fill market needs and reach marketing objectives. Plans and objectives are generally tested for measurable results. Commonly, marketing strategies are developed as multi-year plans, with a tactical plan detailing specific actions to be accomplished in the current year. Time horizons covered by the marketing plan vary by company, by industry, and by nation, however, time horizons are

Every manager should have objectives and be responsible for reaching them. For example, ABC company which makes and markets kitchen and bathroom fixtures. Everything from toilet to a kitchen sink. But ABC Company also offers other product and services including furniture, stone, backup power system etc. and owns a resort. ABC Company ties this different product portfolio under the mission “contributing to a higher level of gracious living to those who are touched with our products and services.” This broad mission of ABC Company leads to a hierarchy business and marketing objectives. The overall objective of ABC Company is to build profitable customer relationship by developing beautiful and innovative products. ABC Company does this by investing in research and design. Research is expensive and it is funded through the profit so increasing profit becomes another major objective for ABC Company. Profits can be increased by expanding sales or reducing the cost of production. Sales can be expanded by increasing market share in the home country or by entering foreign markets. Market share can be increased by high production, promotion or cutting prices. These goals then become the company current marketing objectives. Marketing strategies and programs must be developed to support these marketing