Marketing Strategy- Entering a Country Essay

1. Should he pay the “commission” and, if so, to whom? Explain your reasoning. If he pays, how should he handle the situation with the sales manager and the vice president of sales? In your answer, include a discussion of the arguments in favor of paying and the arguments in favor of not paying.

Although I am not from a farm, I think I am still closely related to agriculture since my major is nutrition. As a nutrition major, it is important to know the chemistry of food and plants, the growing places of crops in the United States, the way farmer grow the crops, the benefits and risks behind organic crops, the benefits and risks of GMO and the potential food safety problems associated to pathogens, pesticides, toxicity. Besides, knowing how much crop grown and crop prices can give me a more complete picture on nutrition. Since food costs and availability influences people’s food choices and their nutrient intake. For example, the high costs for vegetables is one of the reason that causes obesity problem in the United States. Besides, one of my aunt is currently living in China, she owned a farmland and grow crops such as sweet potatoes, choy sum for her family.

1 There are large market places in this field. (Small farmers, Medium Farms, Large Farms)

“Marketing strategies can have a broad impact on the business in terms of instilling a marketing orientation among all those in the firm: the way of thinking or philosophy of the whole organization. However, marketing strategies can alternatively be seen as dealing only with the development of competitive advantages directly associated with the marketing function such as customer loyalty and distribution channel control. In the latter case, the domain is sometimes even further restricted by sole attention to the various element of the marketing mix rather than the more general issues of customer and channel relationships. There are two key

It seems ambiguous whether the Kindle Fire can be categorized as a tablet or e-reader. Nowadays, these two terms are looking and performing quite similarly thus making it difficult to tell them apart. There are some important differences between the two that will prove useful in making this distinction. The first is screen size as the Kindle Fire has a 7-ich screen, which is consistent with most other e-readers. In contrast, tablets come in a range of sizes but some of the more popular ones such as the i-Pad can have 10-iche screens. Another

2. How would leveraging capabilities with respect to the Indonesian market differ between an Australian/New Zealand producer of computer software and an Australian/New Zealand manufacturer of automotive parts?

The world population is expected to increase by 38% in the next 35 years. That is an increase from 6.9 billion in 2010 to 9.6 billion in 2050. The U.S. population is projected to grow by 89 million residents from 2010 to 2050 and reach 401 million (Kochhar). This large increase in population will put a major strain on industries to keep up with rising demands for the basics of life; food, water, and shelter. Which industry will be hit the hardest? Agriculture. The agriculture industry is responsible for feeding the world. As the population grows they will have to maximize yields of their crops while continuing to produce top quality products desired by all citizens.

Human societies since the beginning of time have probably committed more land to Agricultural production than for any other purpose. Demand for land especially for Agricultural production in many parts of the globe is on the increase. Studies have revealed that the rise in demand for food to feed the world’s teaming population, the increased demand for agricultural output to produce alternative energy, high agricultural product prices are amount other factors that have caused a surge in the demand for agricultural land globally.

There used to be a lot more farmers, each one with a smaller farm, but growing quite a few different products like corn, wheat, hay, barley, oats, etc. Today there are a lot less farmers, but about the same amount of land is being farmed. Each farmer has a much bigger acreage to cultivate. Now each farmer specializes in one product. This way each farmer is more efficient in what they grow.. The most produced commodities are grains, oil seeds, dried beans and peas at 42%, other crops and hay account for another 31%. Now, most products are enhanced of fertilizers and pesticides, although there is an increasing demand for organic products which are overall more

The industrialization in America began in the 1800’s and 1900’s. It was a period in time of rapid growth and development. New automobiles and ideas were being created, and some changed the world forever.

2. Farmers in the United States produce more with the same or even fewer resources than 50 years ago. Agricultural sector productivity in the U.S. has been rising at an annual rate of about 2 percent. This rising productivity benefits the entire U.S. economy by releasing resources that can be used to produce other goods and services Americans want. American farmers must look to foreign markets because production and production capacity is increasing faster than domestic demand.

Visa which is a universal digital payment and technological company that facilitates the transfer of funds electronically through a wide array of visa products depends strongly on its marketing mix to sustain and gain more market share in the digital money transfer ecosystem. With its slogan “Visa is everywhere you want to be” derives this from the fact that it connects Governments, businesses, merchants, and consumers all over the world. According to Pour et.al, (2013), they stated that a marketing mix is a collection marketing components and strategies for promoting its goods and services. These components which include; Product, Place, Price and Promotion are controllable factors and it requires to be the consistently integrated for the benefits to be accrued to the company (McCarthy, 1964)

After sifting through the leads and finding the right ones to investigate management must formulate an international marketing plan. This further helps management in locating potential markets for their products. The first step is to use secondary research to find out what the sales potential is in a given market. Asking the questions of need, demand, and support gives one a starting point for research. If we were a company that sold pants we might want to ask the following questions. Is there a need for pants? Is it cold enough there to wear pants? Do people that demand the pants have money? These are the questions that one should ask of potential markets. Table 1-located at the end of the paper-shows the statistics that are needed for a general market picture. After gathering the information from the secondary research, the picture of a potential market becomes more evident. However, to make the picture clearer, one must conduct primary research. This research outlines the specifics of the potential market that directly pertain to the product. Robert Douglas' book, Penetrating the International Market, addresses the issue of locating potential markets in greater detail.2

Over 58 per cent of the rural households depend on agriculture as their principal means of livelihood. So Sales of tractor and mini trucks has

The disagreement is that the number of people in the world is increasing at a rapid rate so agricultural countries will grow in exports. Experts have found that for the agricultural countries it is harder to mass-produce in short amounts of time compared to say electronic goods. Reason being why the poorer are getter poorer and the rich are getting richer.