Marketing Strategy- Entering a Country Essay

1. Should he pay the “commission” and, if so, to whom? Explain your reasoning. If he pays, how should he handle the situation with the sales manager and the vice president of sales? In your answer, include a discussion of the arguments in favor of paying and the arguments in favor of not paying.

Although I am not from a farm, I think I am still closely related to agriculture since my major is nutrition. As a nutrition major, it is important to know the chemistry of food and plants, the growing places of crops in the United States, the way farmer grow the crops, the benefits and risks behind organic crops, the benefits and risks of GMO and the potential food safety problems associated to pathogens, pesticides, toxicity. Besides, knowing how much crop grown and crop prices can give me a more complete picture on nutrition. Since food costs and availability influences people’s food choices and their nutrient intake. For example, the high costs for vegetables is one of the reason that causes obesity problem in the United States. Besides, one of my aunt is currently living in China, she owned a farmland and grow crops such as sweet potatoes, choy sum for her family.

1 There are large market places in this field. (Small farmers, Medium Farms, Large Farms)

“Marketing strategies can have a broad impact on the business in terms of instilling a marketing orientation among all those in the firm: the way of thinking or philosophy of the whole organization. However, marketing strategies can alternatively be seen as dealing only with the development of competitive advantages directly associated with the marketing function such as customer loyalty and distribution channel control. In the latter case, the domain is sometimes even further restricted by sole attention to the various element of the marketing mix rather than the more general issues of customer and channel relationships. There are two key

2. How would leveraging capabilities with respect to the Indonesian market differ between an Australian/New Zealand producer of computer software and an Australian/New Zealand manufacturer of automotive parts?

The world population is expected to increase by 38% in the next 35 years. That is an increase from 6.9 billion in 2010 to 9.6 billion in 2050. The U.S. population is projected to grow by 89 million residents from 2010 to 2050 and reach 401 million (Kochhar). This large increase in population will put a major strain on industries to keep up with rising demands for the basics of life; food, water, and shelter. Which industry will be hit the hardest? Agriculture. The agriculture industry is responsible for feeding the world. As the population grows they will have to maximize yields of their crops while continuing to produce top quality products desired by all citizens.

Human societies since the beginning of time have probably committed more land to Agricultural production than for any other purpose. Demand for land especially for Agricultural production in many parts of the globe is on the increase. Studies have revealed that the rise in demand for food to feed the world’s teaming population, the increased demand for agricultural output to produce alternative energy, high agricultural product prices are amount other factors that have caused a surge in the demand for agricultural land globally.

The industrialization in America began in the 1800’s and 1900’s. It was a period in time of rapid growth and development. New automobiles and ideas were being created, and some changed the world forever.

2. Farmers in the United States produce more with the same or even fewer resources than 50 years ago. Agricultural sector productivity in the U.S. has been rising at an annual rate of about 2 percent. This rising productivity benefits the entire U.S. economy by releasing resources that can be used to produce other goods and services Americans want. American farmers must look to foreign markets because production and production capacity is increasing faster than domestic demand.

Visa which is a universal digital payment and technological company that facilitates the transfer of funds electronically through a wide array of visa products depends strongly on its marketing mix to sustain and gain more market share in the digital money transfer ecosystem. With its slogan “Visa is everywhere you want to be” derives this from the fact that it connects Governments, businesses, merchants, and consumers all over the world. According to Pour et.al, (2013), they stated that a marketing mix is a collection marketing components and strategies for promoting its goods and services. These components which include; Product, Place, Price and Promotion are controllable factors and it requires to be the consistently integrated for the benefits to be accrued to the company (McCarthy, 1964)

Answer 1) New Zealand is a potential exporter and importer in the international market. There are many commodities which New Zealand imports and exports on an adequate scale, where the country is lining up with other countries. New Zealand is well known for their sheep farming and there are lot of companies who are owning such industries. After an adequate research on the industry, I choose to select the most popular company of New Zealand called New Zealand Wool Services International limited. As per the 2013 statics New Zealand’s exported around 743 million dollar Wool throughout the world. The major exports were to countries from Asia such as India, China, Sri Lanka, and Bangladesh. Export of New Zealand was started roughly from 1850 and is continuous since then till now. New Zealand stands 2nd largest in the world for wool exports after Australia. As per the government statics there are more than 60 million sheep in New Zealand. There is a great support from the New Zealand government for the export of wool as this is the one of the main export commodities. These are the several reason for taking this industry for the assignment.

After sifting through the leads and finding the right ones to investigate management must formulate an international marketing plan. This further helps management in locating potential markets for their products. The first step is to use secondary research to find out what the sales potential is in a given market. Asking the questions of need, demand, and support gives one a starting point for research. If we were a company that sold pants we might want to ask the following questions. Is there a need for pants? Is it cold enough there to wear pants? Do people that demand the pants have money? These are the questions that one should ask of potential markets. Table 1-located at the end of the paper-shows the statistics that are needed for a general market picture. After gathering the information from the secondary research, the picture of a potential market becomes more evident. However, to make the picture clearer, one must conduct primary research. This research outlines the specifics of the potential market that directly pertain to the product. Robert Douglas' book, Penetrating the International Market, addresses the issue of locating potential markets in greater detail.2

Over 58 per cent of the rural households depend on agriculture as their principal means of livelihood. So Sales of tractor and mini trucks has

There are two types of strategies for foreign locations, a centralized location from which a facility can serve the world market and a decentralized location where facilities are set up in various regional or national locations close to major markets. A centralized location is chosen when there is a substantial difference among various countries in manufacturing costs due to each country’s costs, political economy, and culture. It’s preferred when trade barriers are low, exchange rates are expected to remain stable, the product’s value-to-weight ratio is high, and the product serves universal needs. If the production technology used by the firm has high fixed costs and high minimum efficient scale relative to global demand they can benefit from a centralized location. Centralizing is also favored when externalities arise from the concentration of like enterprises that favor certain locations. Conversely, decentralization is preferred when trade barriers are high, location externalities aren’t important, exchange rates are volatile, the product’s value-to-weight ratio is low, and the product does not serve universal needs. If production technology has low fixed costs, low minimum efficient scale and flexible manufacturing technology is not available, decentralizing is favored. Decentralization is also chosen if manufacturing costs in various countries are not substantially impacted by differences in factor costs, political economy, and culture.

There is growing realization among marketers about the enormous untapped potential of India’s rural markets. The Indian rural market with its vast size and demand base offers great opportunities to companies. In India, there are 6,42000 villages . While agriculture used to be the major source of income in rural areas, over the past 10-12 years, the dominance of agriculture has been rapidly declining. The contribution of agriculture to India’s GDP was less than 20% in 2008-09. There is a sizeable population of self-employed persons in the hinterland and quite a few of them are into services such as repair and maintenance of motors and pump sets, televisions and other electrical