Marketing Strategy- Entering a Country Essay

Economies of scale – farming equipment can be used for growth of farm size acreage, and so more plants can be harvested using the same facilities and equipment.

As you can see during the course of the last of the last century farming in America has been transformed due to the technological revolution. From a simple but hard life to a more complex yet not as labor intensive life; from relying on animals to relying on motorized machinery; from growing several different crops to specializing

2. How would leveraging capabilities with respect to the Indonesian market differ between an Australian/New Zealand producer of computer software and an Australian/New Zealand manufacturer of automotive parts?

1. Should he pay the “commission” and, if so, to whom? Explain your reasoning. If he pays, how should he handle the situation with the sales manager and the vice president of sales? In your answer, include a discussion of the arguments in favor of paying and the arguments in favor of not paying.

Although I am not from a farm, I think I am still closely related to agriculture since my major is nutrition. As a nutrition major, it is important to know the chemistry of food and plants, the growing places of crops in the United States, the way farmer grow the crops, the benefits and risks behind organic crops, the benefits and risks of GMO and the potential food safety problems associated to pathogens, pesticides, toxicity. Besides, knowing how much crop grown and crop prices can give me a more complete picture on nutrition. Since food costs and availability influences people’s food choices and their nutrient intake. For example, the high costs for vegetables is one of the reason that causes obesity problem in the United States. Besides, one of my aunt is currently living in China, she owned a farmland and grow crops such as sweet potatoes, choy sum for her family.

Will agricultural technology be able to accommodate for the growing population? Both sides of the argument have valid points; however, many factors disprove Simon. The major factors include the rate of global population growth, the problems of over-engineering of crops (both known and unknown), and the limiting area of agricultural land available. For these reasons, agricultural engineering will not accommodate for the growing population of the world.

Human societies since the beginning of time have probably committed more land to Agricultural production than for any other purpose. Demand for land especially for Agricultural production in many parts of the globe is on the increase. Studies have revealed that the rise in demand for food to feed the world’s teaming population, the increased demand for agricultural output to produce alternative energy, high agricultural product prices are amount other factors that have caused a surge in the demand for agricultural land globally.

Agriculture has drastically changed over the years. As modernization occurred the ag industry had to adapt. The demand for food grew as the population grew. In order to get more food, crops need to produce good yields and more land has to be farmed. You will later read in this paper about modernization of farm technologies.

The world population is expected to increase by 38% in the next 35 years. That is an increase from 6.9 billion in 2010 to 9.6 billion in 2050. The U.S. population is projected to grow by 89 million residents from 2010 to 2050 and reach 401 million (Kochhar). This large increase in population will put a major strain on industries to keep up with rising demands for the basics of life; food, water, and shelter. Which industry will be hit the hardest? Agriculture. The agriculture industry is responsible for feeding the world. As the population grows they will have to maximize yields of their crops while continuing to produce top quality products desired by all citizens.

The agriculture industry has been developing for the past 10,000 years, but it could be argued that the biggest advances have come in the past 50 to 60 years. Since 1970, the world population has doubled, yet farming area has stayed the same.

1 There are large market places in this field. (Small farmers, Medium Farms, Large Farms)

Here is the deal, this world certainly isn’t getting any smaller. The population of the world as of right now is 7.5 BILLION people, That's a lot! By the year 2050, the government is predicting the population will be around 15 BILLION people. With this growing problem, farmers are feeling the pressure. But farmers have found a way to help this

“Marketing strategies can have a broad impact on the business in terms of instilling a marketing orientation among all those in the firm: the way of thinking or philosophy of the whole organization. However, marketing strategies can alternatively be seen as dealing only with the development of competitive advantages directly associated with the marketing function such as customer loyalty and distribution channel control. In the latter case, the domain is sometimes even further restricted by sole attention to the various element of the marketing mix rather than the more general issues of customer and channel relationships. There are two key

After sifting through the leads and finding the right ones to investigate management must formulate an international marketing plan. This further helps management in locating potential markets for their products. The first step is to use secondary research to find out what the sales potential is in a given market. Asking the questions of need, demand, and support gives one a starting point for research. If we were a company that sold pants we might want to ask the following questions. Is there a need for pants? Is it cold enough there to wear pants? Do people that demand the pants have money? These are the questions that one should ask of potential markets. Table 1-located at the end of the paper-shows the statistics that are needed for a general market picture. After gathering the information from the secondary research, the picture of a potential market becomes more evident. However, to make the picture clearer, one must conduct primary research. This research outlines the specifics of the potential market that directly pertain to the product. Robert Douglas' book, Penetrating the International Market, addresses the issue of locating potential markets in greater detail.2

Visa which is a universal digital payment and technological company that facilitates the transfer of funds electronically through a wide array of visa products depends strongly on its marketing mix to sustain and gain more market share in the digital money transfer ecosystem. With its slogan “Visa is everywhere you want to be” derives this from the fact that it connects Governments, businesses, merchants, and consumers all over the world. According to Pour et.al, (2013), they stated that a marketing mix is a collection marketing components and strategies for promoting its goods and services. These components which include; Product, Place, Price and Promotion are controllable factors and it requires to be the consistently integrated for the benefits to be accrued to the company (McCarthy, 1964)