Marketing Strategy Of Apple Inc

Decent Essays

Steven Wozniak and Steven Jobs founded Apple Inc. in 1976 (pg.248). The company launched by manufacturing computers. Due to the competitive market of PCs Apple Inc. then used other strategies to benefit the company’s profit. Apple Inc. manufactured a variety of products such as Notebook computers, the PowerBooks, iPods and iPhones to name a few. With these products, Apple revolutionized the PC market. Although the success of the company was solely on the production of iPods and iPhones, the company was stationary as a PC manufacturer. Strategies used by Apple Inc. In order to develop a competitive advantage with rival PC manufacturers such as Dell, Microsoft, Toshiba, Acer, etc. Apple Inc. used a broad differentiation strategy. This …show more content…

The divergent types of iPods offered different features and memory size. The innovative technology had several mishaps, the company continued to create technology to fix errors and satisfy customer needs or complaints. Although Apple Inc. was faced with errors, they continued to profit seventy percent of the Market Place. S.W.O.T Analysis Strengths Steve Jobs developed Apple Inc. through his vision; he wanted Apple Inc. to stay ahead of the technology industry by developing new and innovative technology that no other PC manufacture had to offer the Market Place. When the company began offering smartphones and personal media players, this became a major strength for the company as it continued to grow. When looking at the root of the company as a personal computer industry, the development of the different types of PCs was a strength for the company as well, because it divided society into three groups and developed PCs that would benefit those pacific groups of individuals. An example of this would be the Mac Pro, the iMac, and the Mac mini. The Mac Pro aimed at professional and business users, the iMac targeted educational and business use, and the Mac mini was for consumer use (pg. 253). Weaknesses Although Apple Inc. has a variety of innovative products, the price of the products is a major weakness compared to other companies. Other rival companies develop products that began at low-end to high-end products compared to Apple Inc. Opportunities A great

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